Hunters, a Tel Aviv-based cybersecurity startup that helps enterprises defend themselves from intruders and analyze attacks, has raised a $15 million Series A funding round from Microsoft and other investors. The company’s SaaS platform basically automates the threat-hunting processes, which has traditionally been a manual process. The general idea here is to take as much data from an enterprise’s various networking and security tools to detect stealth attacks.
Nacelle, the startup that bills itself as a JAMstack for e-commerce, has raised about $4.8 million. Nacelle builds an easier path for e-commerce brands to embrace a headless structure. Headless web apps essentially mean a site’s front end is decoupled from the backend infrastructure, so it’s leaning fully on dedicated frameworks for each to deliver content to users. There are some notable benefits for sites going headless, including greater performance, better scalability, fewer hosting costs and a more streamlined developer experience. For e-commerce sites, there are also some notable complexities due to how storefronts operate and how headless CMSs need to accommodate dynamic inventories and user shopping carts.
TikTok has introduced a new brand and platform called TikTok For Business that will serve as the home for all its current and future marketing solutions for brands. At launch, the site will include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app. Other products under this TikTok For Business umbrella include Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects. Brand Takeovers are the three to five-second ads that can be either a video or image. In-Feed Videos can be up to 60 seconds in length and run with the sound on. Hashtag Challenges allow brands to participate in the user community by inviting TikTok users to create content around a hashtag of their choice. Branded Effects allow brands to insert themselves more directly into the content creation experience.
Hopin, a London-based startup building virtual events technology, announced that it has raised a $40 million Series A from Salesforce and others. Hopin’s technology allows events to recreate the traditional in-person conference, online. This includes features that allow hosts to have digital equivalents of real-world event locations and activities, like expo centers, various stages, and networking capabilities. This mirroring of an IRL get-together, online, could make digital events more attractive to attendees who have become accustomed to a certain method of congregating.
Salesforce introduced a new tool called Salesforce Anywhere that’s designed to let teams collaborate and share data wherever they happen to be. As the pandemic took hold and the company saw how important collaboration was becoming in a digital context, the idea of an app like this took on a new sense of urgency. The idea is to move beyond the database and help surface the information that matters most to individual sales people based on their pipelines. Employees can share information across a team, and have chats related to that information. While there are other chat tools out there, this tool is focused on sharing Salesforce data, rather than being general purpose like Slack or other business chat tool.
AWS launched Amazon Honeycode, a new, fully managed low-code/no-code development tool that aims to make it easy for anybody in a company to build their own applications. All of this, of course, is backed by a database in AWS and a web-based, drag-and-drop interface builder. Like similar tools, Honeycode provides users with a set of templates for common use cases like to-do list applications, customer trackers, surveys, schedules and inventory management. Developers can build applications for up to 20 users for free. After that, they pay per user and for the storage their applications take up.
ClickUp, the startup that provides task management software, docs and wikis, chat in one product - has closed a $35 million Series A round. The company is also showcasing Remote Work OS, a bundle of tools that gives users a better snapshot of what everyone’s working on and how that work fits inside broader company goals. The platform joins a host of other bottom-up productivity suites aiming to infiltrate companies one team at a time before scaling across them. ClickUp has more than 100,000 customers and “millions” of users. Some of the teams currently using ClickUp sit inside orgs including Google, Nike, Uber, Airbnb, Netflix and Ubisoft.
Apple announced the next version of iMessage will support a number of popular features found in rival messaging apps like Slack or even Facebook’s Messenger, among others. This includes added support for common features like inline replies, pins, and mentions, plus updated customizations for group chats, expanded Memoji, improved search, and more. With the new inline replies feature, iMessage users in a group chat will be able to respond to specific messages using threads — a feature common to a number of other top messaging apps, including Slack. With inline replies, users can opt to view the replies within the full conversation, or you can opt to view them as their own thread.