The concept of the customer data platform (CDP) is a relatively new one. Up until now, it has focused primarily on pulling data about an individual consumer from a variety of channels into a super record, where in theory you can serve more meaningful content and deliver more customized experiences based on all this detailed knowledge. Adobe announced its intention today to create such a product for business to business (B2B) customers, a key market where this kind of data consolidation had been missing. Adobe is working with early customers on the product and expects to go into beta before the end of next month with GA some time in the first half of next year.
Cashfree, an Indian startup that offers a wide-range of payments services to businesses, has raised $35.3M. Cashfree today offers more than a dozen products and services and helps over 55,000 businesses disburse salary to employees, accept payments online, set up recurring payments and settle marketplace commissions. Some of its customers include financial services startup Cred, online grocer BigBasket, food delivery platform Zomato, insurers HDFC Ergo and Acko and travel ticketing service provider Ixigo. The startup works with several banks and also offers integrations with platforms such as Shopify, PayPal and Amazon Pay.
Friday, an app looking to make remote work more efficient, has announced the close of a $2.1 million seed round. Friday sits on top of the tools that teams already use — GitHub, Trello, Asana, Slack, etc. — to surface information that workers need when they need it and keep them on top of what others in the organization are doing. The platform offers a Daily Planner feature, so users can roadmap their day and share it with others, as well as a Work Routines feature, giving users the ability to customize and even automate routine updates. For example, weekly updates or daily standups done via Slack or Google Hangouts can be done via Friday app, eliminating the time spent by managers, or others, jotting down these updates or copying that info over from Slack.
Metigy, a marketing platform created to help small businesses automate more of the decision making in their online ad campaigns, has raised a Series B of $20 million AUD. Metigy’s platform gives more support to small or inexperienced marketing teams by using real-time data from their online advertising channels to create a livestream of recommendations. For example, it will tell marketing teams if they should start posting more content right away, use more hashtags or schedule more posts. The platforms also predicts what posts will result in the most conversions, helping companies decide how to spend their advertising budget.
Cybersecurity company FireEye has acquired Respond Software, a company that helps customers investigate and understand security incidents, while reducing the need for highly trained (and scarce) security analysts. FireEye had its eye on Respond’s Analyst product, which it plans to fold into its Mandiant Solutions platform. Like many companies today, FireEye is focused on using machine learning to help bolster its solutions and bring a level of automation to sorting through the data, finding real issues and weeding out false positives. The acquisition gives them a quick influx of machine learning-fueled software.
As IBM transitions from software and services to a company fully focused on hybrid cloud management, it has acquired Instana, an applications performance management startup with a cloud native approach that fits firmly within that strategy. With Instana, IBM can build on its internal management tools, giving it a way to monitor containerized environments running Kubernetes. It hopes by adding the startup to the fold it can give customers a way to manage complex hybrid and multi-cloud environments.
Startup Grouparoo, that develops an open source framework designed to make it easier for developers to access and make use of customer data announced a $3 million seed investment. The company has created this open source customer data framework that helps companies easily sync their customer data from their database or warehouse to all of the SaaS tools where they need it. After you install it, you teach it about your customers, like what properties are important in each of those profiles. And then it allows you to segment them into the groups that matter. This could be something like high earners in San Francisco along with names and addresses. Grouparoo can grab this data and transfer it to a marketing tool like Marketo or Zendesk and these tools could then learn who your VIP customers are.
Startup Welcome, that is positioning itself as the “Ritz-Carlton for virtual events,” has raised $12 million Series A. Welcome features a control room for event producers, breakout rooms for attendees, a green room for speakers, white-label branding, networking, audience question & answer functionality and more. Welcome also offers event producers the ability to hold hybrid events that are both online and in-person. Welcome is targeting enterprise customers for annual contracts in the five-figure range.