Top 7 Pardot alternatives

Last updated: May 02, 2014
Pardot
Pardot offers a software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
The best Pardot alternatives:


HubSpot


HubSpot is the world’s leading inbound marketing and sales platform. Over 10,000 customers in 65 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers.

Marketo


Fast and easy marketing software that helps B2B marketing professionals drive revenue and improve accountability.

Eloqua


Oracle Marketing Cloud - the only Modern Marketing solution that integrates cross-channel, content, and social marketing with data management for the enterprise. Transform the way you approach sales and marketing with Eloqua, the world's leading marketing automation and revenue performance management solution. Build and manage your database, efficiently execute marketing campaigns, score and route leads to sales and measure marketing's impact on your business — all in a single product suite.

Salesforce


Most-popular CRM. Easy collaboration. Proven cloud platform. Salesforce.com offers everything you need to transform your business into a Social Enterprise, so you can connect to customers and employees like never before. With no software or hardware to install, you're up and running—and seeing a positive impact on your business—quickly. Free Salesforce alternatives for small business are: Zoho CRM, Bitrix24, CapsuleCRM, Insightly, FreeCRM. If you are looking for open-source self-hosted Salesforce alternatives pay attention to SugarCRM, SuiteCRM, vtiger.

Act-On


Act-On's easy-to-use marketing automation helps you get more done – email, lead generation, social media, analytics – with less time and effort. Lead nurturing is the technique of communicating with prospects in a timed cadence to keep them engaged with your company and help them progress through the buyer’s journey. With Act-On’s simple drag and drop interface, you can create an automated program to manage the whole process and include both sales and marketing in the right steps. Cultivate your leads and increase conversion, with less time and effort.

MailChimp


Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.

Salesforce Marketing Cloud


The only platform to build and manage customer journeys. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.