HootSuite is #1 in Top 10 Social Media Management tools

HootSuite
The leading social media dashboard to manage and measure your social networks. Manage multiple social networks. Schedule tweets and messages. Track brand mentions. Analyze social media traffic.

Positions in ratings


#1 in Top 10 Social Media Management tools

Alternatives


The best alternatives to HootSuite are: Buffer, Later, Sprout Social, HubSpot, Loomly, Brandwatch



Latest news about HootSuite


2017. Hootsuite acquired Snapchat analytics tool



Hootsuite, a platform dedicated to assisting enterprises and brands in managing their social media presence, has made an acquisition of a Snapchat analytics solution from Naritiv. This new addition aims to provide Hootsuite customers with the ability to track and monitor their activities on the popular social platform. Hootsuite currently enables its extensive customer base, which consists of 15 million users, with "hundreds of thousands" subscribing to its paid services, to efficiently manage their social media across multiple platforms such as Twitter (where Hootsuite initially gained prominence), Facebook, LinkedIn, and more. This acquisition represents Hootsuite's first step toward incorporating Snapchat into its comprehensive suite of social media management tools.




2017. Hootsuite acquired social media analytics provider LiftMetrix



Social media management provider Hootsuite has acquired LiftMetrix, a social analytics vendor. This acquisition is a strategic fit for Hootsuite as it complements their existing social media metrics dashboard, Hootsuite Analytics, and their social listening platform, Hootsuite Insights. Previously, LiftMetrix offered an app for Hootsuite that enabled the calculation of social media return on investment (ROI) based on specific marketing objectives, taking into account costs and inputs. Marketers were able to use the LiftMetrix engine within Hootsuite to determine the value generated by posts through engagements, conversions, and revenue.


2017. Hootsuite acquires AdEspresso, relaunches Hootsuite Ads



The social media management platform Hootsuite has recently acquired AdEspresso, a company renowned for its toolkit to create, conduct A-B tests, and publish advertisements on Facebook and Instagram. This acquisition will be integrated into a revamped version of Hootsuite Ads, which was initially introduced in 2015. However, the primary objective is to utilize it as a means to enhance and amplify the reach of other social media posts generated by marketers. This aligns with a broader trend, which is at times controversial, where content appears on social networks organically as well as in the form of paid ads to attain higher visibility.


2016. Hootsuite integrated with Youtube and social video sites



Leading social media management provider, Hootsuite, has introduced native integrations with YouTube, Facebook, Twitter, and Instagram. The newly integrated YouTube feature enables organizations to enhance their responsiveness to fans and followers by efficiently monitoring comments alongside other social network streams. Moreover, it empowers users to assign social tasks and responses effectively. Users also have the option to upgrade to YouTube Analytics, which provides valuable insights on engagement levels, trending content, content discovery methods, playbacks, countries and traffic sources, channel subscriptions, as well as demographic and geographic information on a per-video basis. Hootsuite has further enhanced its existing integrations with Twitter, Facebook, and Instagram by allowing users to conveniently schedule and publish videos to their profiles across these platforms.


2016. Hootsuite acquired social selling app Sales Prodigy



Social media marketing provider Hootsuite is expanding its toolset for sales executives through the acquisition of Sales Prodigy. With Sales Prodigy's mobile app, sales professionals can enhance their relationship-building efforts with prospects on various platforms like Twitter and Instagram. The app seamlessly integrates with popular CRMs such as Salesforce and HubSpot, automates social searches based on predefined keywords, and enables sales agents to actively participate in relevant social conversations with personalized messages. This development follows Hootsuite's introduction of a social selling app six months ago. The company had emphasized the effectiveness of their mobile employee advocacy application, Hootsuite Amplify, in facilitating easy sharing and consumption of company content on social channels by employees. Please note that while the HTML tags and links were retained, they may not be properly rendered in this plain text format.


2015. Hootsuite now works with Instagram



Social media management platform Hootsuite has introduced integration with Instagram, expanding its capabilities. With this update, users can now conveniently schedule posts, publish images, monitor their Instagram feed, and engage with their audience directly from the Hootsuite dashboard, just like they do with other social networks. It is now possible to publish posts on Instagram instantly or schedule them for future publication. Managing multiple Instagram accounts is made easier as they can be accessed and managed from a single location. By engaging with the audience within the Hootsuite dashboard, users can foster community growth on Instagram. Collaboration is enhanced as secure access to Instagram can be shared with team members. Additionally, users can monitor competitors and identify engagement opportunities by creating search streams that track specific users, hashtags, and keywords.


2015. Hootsuite adds content suggestions in mobile app



Hootsuite has launched an iOS app designed to facilitate the sharing of relevant content by digital marketers directly from their mobile devices. The app, called "Suggestions for mobile," enables users to discover, schedule, and share content to remain timely and up-to-date, as proudly stated by the company. While Hootsuite already offered a Suggestions feature, it was previously unavailable on mobile platforms. With the Suggestions app, Hootsuite promises users a real-time feed of suggested content aligned with their interests. Users can select relevant articles, share content across various social networks, and utilize the auto-scheduling feature for posting. The service is free for all users, allowing them to share up to 10 pieces of content per week. Additional content sharing options are available under different plans.


2015. Hootsuite launches ads management tool for Facebook


Social media marketing platform Hootsuite has introduced a new offering called Hootsuite Ads. This product aims to assist social media practitioners and content marketers in effortlessly transforming Facebook content into highly effective promoted posts with just a couple of clicks. By selecting the primary business objective for each ad, Hootsuite Ads provides automatic suggestions for content and targeting. Furthermore, users can easily gauge the success of their ads by tracking results aligned with their predetermined goals, all within the Hootsuite dashboard. Access to Hootsuite Ads is now available to all Hootsuite users for free, directly through their dashboard, enabling them to create Facebook Promoted Posts.


2014. Hootsuite buys social telephony platform Zeetl



Social media management platform Hootsuite is enhancing its capabilities through additional funding and a new acquisition. The company has successfully secured an additional $60 million in funding and has acquired Zeetl, a platform that generates shortlinks to facilitate direct voice calls between businesses and their customers on social media platforms. This innovative solution allows customer service representatives to send a link, and when the customer clicks on it, their account is authenticated. Once verified, they are provided with a phone number to make a call through their desktop, Skype, or phone. This functionality holds immense potential, not only for customer service inquiries but also for sales and other marketing purposes.


2014. Hootsuite acquired Brightkit and launched Hootsuite Campaigns



Social media management giant Hootsuite has recently acquired Brightkit, an engagement platform that enables the creation of tailored social marketing campaigns. As part of this development, Hootsuite has introduced Hootsuite Campaigns, a new offering aimed at assisting organizations in expanding their social media initiatives. Hootsuite Campaigns allows for the swift generation of various campaign types, including contests, quizzes, and galleries specifically designed for Facebook, mobile devices, and websites. This feature enables the collection of user-generated photos and videos through moderated galleries. Additionally, it provides valuable insights into your audience's demographics and real-time email address lists, facilitating effective marketing and sales efforts for your products.


2014. Hootsuite now suggests content to share



Effective social success heavily depends on the sharing of high-quality content with your followers. However, finding good content can be a challenging and time-consuming task. To tackle this issue, Hootsuite, the social media management service, has introduced an impressive new feature known as Suggested Content. This feature aims to simplify content discovery and social media publishing, saving you valuable time. By analyzing your posting history on Twitter, Suggested Content provides recommendations for relevant and engaging articles that you, your followers, and friends can benefit from. These recommended articles are conveniently integrated into your content calendar, allowing for easy editing and publishing. The feature is also intelligent and learns from your preferences as you use it, continuously refining its recommendations based on your content-sharing preferences. Furthermore, it optimizes your scheduling to enhance engagement with your followers, ensuring that your content reaches them at the most opportune times.


2013. HootSuite: Manage your Facebook, Google+, Twitter and LinkedIn pages from single dashboard



You still don't know what is HootSuite? It's time to wake up! Because, if you want your business to succeed - you need to effectively use social networks (hey, all your customers are already there!). HootSuite - is probably the best tool for this purpose. It allows to centrally manage your business pages on Facebook, Twitter, LinkedIn, Google+ (and some others networks). For example, you want to publish news. From the HootSuite dashboard you can send it directly to all the social networks, monitor the reaction of visitors on all your social pages. And right from the HootSuite you can reply to comments. With HootSuite you can listen to what your clients saying (about your company and products) and automatically publish your RSS Feed to your social profiles. ***


2012. HootSuite acquires social media management service Seesmic



In a strategic move, HootSuite has acquired Seesmic, a direct competitor in the realm of social media management. The primary motivation behind this acquisition is likely to expand its enterprise user base, which currently stands at approximately 4.5 million. Seesmic, on the other hand, garners an estimated 30,000 to 40,000 monthly visitors. With Seesmic no longer in the equation, HootSuite's main contender now becomes Tweetdeck. These two platforms hold a favorable position in the market due to their close affiliation with Twitter, which has recently imposed stricter regulations on third-party applications by limiting its API access. It's worth noting that Tweetdeck is owned by Twitter itself, while HootSuite has established a partnership with Twitter to facilitate advertising sales.