Basecamp

37Signals decided to market a combined package of its key SaaS services for business - 37signals Suite, similar to how Google sells its services as Google Apps. 37signals Suite includes Basecamp (project management system), Highrise (CRM system), Campfire (group chat, which can be used as communication tool in this bundle) and Backpack (group organizer+wiki, which can be considered as an intranet portal in this bundle). The integration between applications in the package doesn't rock for now, but at least the user base will be unified. 37signals Suite is prices so that in most cases it's cheaper to buy the whole suite than two separate services. Price starts at $99 per month - for 35Gb of memory, 35 projects in Basecamp, 20000 contacts in Highrise, 5000 pages in Backpack, 50 simultaneous chats in Campfire. Though it seems much more expensive than the cost of Google Apps (50$/year), but you shouldn't forget that Google charges this fee for each user, and in 37Signals Suite the number of users is unlimited.

Let's start from what happened last week. Without any announcements 37Signals dropped a low end plan from the Basecamp sign-up page ($24/month for 15 projects and 5GB of disk space). Now, the cheapest option on this page is $49 for 35 projects and 15 GB. Of course, this caused a loud reaction of bloggers and competitors. Bloggers started speculating that Basecamp feels so confident that has lost interest in small business. Competitors started pitching their alternative services and Zoho even pushed the promotion for customers switching from Basecamp to Zoho Projects. 37Signals co-founder Jason Fried has clarified the situation. "In fact, Basecamp hasn't raised prices. Existing users continue to pay the same price for the same subscription plans. The company is just experimenting with the sign-up page design. The $24 plan is still available (inside) for those who sign-up for free account and then wants to upgrade". Nevertheless, the idea of the experiment is clear: Basecamp focuses on the more "expensive" clients. Here's why:

Jason Fried, 37Signals co-founder, exactly knows how to create beautiful systems. Basecamp users and Ruby on Rails developers know this. Recently he published the video with his vision of how to create a beautiful workspace (on the example of 37Signals) and how online tools can help. Jason started with the fact that in most companies collaboration is organized absolutely wrong. It's based on the constant interruptions. Employee just turns on the computer, and the interruptions begin: instant messages, email notifications, phone calls and of course, co-workers that come and ask something. No one can work productively in such environment. And, often collaboration software (especially messengers and microblogs) doesn't help to mute this noise, but increase it.

37Signals, the developer of online project management service Basecamp, according to the recent investment round, has become the most expensive company in the Internet services market. The group of investors, led by Yardstick Capital and Institutionalized Venture Partners purchased 0.000000001% of the company for $1. So, the potential 37Signals' market price has increased to about $100 billions. This was officially  announced in the company blog. During the company-wide meeting, dedicated to this event, Jason Fried (37Signals founder), announced, that all SaaS applications, developed by 37Signals, including Basecamp, will become free in order to attract more users and to reach the estimated userbase already in 2013.