HubSpot vs Pardot


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HubSpot
HubSpot is the world’s leading inbound marketing and sales platform. Over 10,000 customers in 65 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers.
16
Pardot
Pardot offers a software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Comparing HubSpot vs Pardot is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like HubSpot has more user-friendly interface than Pardot because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that HubSpot is more popular than Pardot

Now let's look at the recent activities of our competitors:

- HubSpot unveiled Conversations (in 2017)
- Marketing platform HubSpot acquires AI startup Kemvi (in 2017)
- Marketing software Pardot improves collaboration and productivity (in 2015)
- HubSpot launches own CRM system (in 2015)
- Marketing giant HubSpot files $100M IPO (in 2014)
- Salesforce announced Sales Reach to promote Pardot (in 2014)
- Hubspot: how to attract customers and Salesforce money using Inbound marketing (in 2011)

Looks like HubSpot was recently more active than Pardot (at least in our news).