Commun.it vs HootSuite


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Commun.it
The Leading Community Management Service for Twitter. Focus on Your Top Influencers, supporters & potential leads. Actionable Insights: whom to follow, whom to reply, whom to thank. Stress-Free Social Productivity: Commun.it analyzes relationships & helps you focus on the right people.
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HootSuite
The leading social media dashboard to manage and measure your social networks. Manage multiple social networks. Schedule tweets and messages. Track brand mentions. Analyze social media traffic. HootSuite free alternatives are Tweetdeck and SocialOomph.
Comparing Commun.it vs HootSuite is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Commun.it has more user-friendly interface than HootSuite because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that HootSuite is more popular than Commun.it

Now let's look at the recent activities of our competitors:

- Hootsuite acquires Snapchat analytics tool (in 2017)
- Hootsuite acquired social media analytics provider LiftMetrix (in 2017)
- Hootsuite acquires AdEspresso, relaunches Hootsuite Ads (in 2017)
- Hootsuite integrated with Youtube and social video sites (in 2016)
- Hootsuite acquired social selling app Sales Prodigy (in 2016)
- Hootsuite now works with Instagram (in 2015)
- Hootsuite adds content suggestions in mobile app (in 2015)
- Hootsuite launches ads management tool for Facebook (in 2015)
- Hootsuite buys social telephony platform Zeetl (in 2014)
- Hootsuite acquired Brightkit and launched Hootsuite Campaigns (in 2014)

Looks like HootSuite was recently more active than Commun.it (at least in our news). We also found some news, in which Commun.it and HootSuite meet head to head:

2017 - Hootsuite acquired social media analytics provider LiftMetrix to win over Commun.it


Social media management provider Hootsuite acquired LiftMetrix, a social analytics vendor. The company said the acquisition complements Hootsuite Analytics, its existing social media metrics dashboard, and Hootsuite Insights, the social listening platform. Until now LiftMetrix provided an app for Hootsuite that allows to calculate social media ROI based on specific marketing objectives, taking into consideration costs and inputs. So marketers can determine which posts generate the most value as determined by engagements, conversions and revenue within Hootsuite through the LiftMetrix engine.

2012 - Commun.it - CRM for Twitter to fight HootSuite


Social networks become more and more important for business, and IT vendors invent new innovative solutions that help companies to use social networks. We have already talked a lot about tools that allow to monitor social networks (for mentions of your company or products), pull information from social profiles to CRM, Helpdesk and Email, centrally post messages to social networks and measure their marketing impact. And the new service Commun.it provides a tool that helps to develop relationships with Twitter users (just like CRM helps to develop relationships with clients). In Commun.it you can analyze your followers, identify the most influential bloggers, get acquainted with them, monitor their activities and messages about your company (and respond to them in them), view the history of your communication with those bloggers (to learn more about them and engage them in retweeting your posts).

Commun.it customer list speaks for itself: Cisco, HP, Dell, Sony, Nike, Citroen, Volkswagen. The service provides a free version with some limitations (1 Twitter-account, up to 30 bloggers to track, up to 4 phrases to monitor, up to 3 days for reporting).