Top 10 Website Statistics and Web Analytics platforms
Last updated: May 19, 2023
Website statistics and web analytics platforms provide businesses with valuable insights into the performance and behavior of their website visitors. These platforms collect and analyze data on metrics such as traffic sources, visitor demographics, page views, conversion rates, and user engagement, enabling businesses to make data-driven decisions, optimize their website, and improve the overall user experience to drive better results and achieve their online goals.
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.
Any question you can ask about your data, Mixpanel can answer. There are many metrics that measure engagement; page views are not one of them. Make your product better by measuring actions, not page views. Mixpanel's power lies in giving you the ability to learn more from your data by being able to ask increasingly important and complex questions. Most analytics products limit insights to basic trend lines, showing for example "number of homepage visits" over time. Mixpanel goes further by enabling you to ask more of your data.
Google Analytics alternative that protects your data and your customers' privacy. Take back control with Matomo – a powerful web analytics platform that gives you 100% data ownership. Provides open-source On-Premise and SaaS options.
Website Heatmaps and Behavior Analytics Tool. Understand how users behave on your site, what they need, and how they feel, fast.
Simple and privacy-friendly Google Analytics alternative. Plausible is lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, powered by European-owned cloud infrastructure
Product Analytics software. Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue.
AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages.
A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of the price. With no hardware. Almost no IT involvement. And no strings attached. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire.
Privacy-focused website analytics without compromise. Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. We revolutionized website analytics by making them easy to use and respectful of privacy laws (like GDPR and more).
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
on Live Enterprise
Umami is an open source, privacy-focused alternative to Google Analytics
KISSmetrics takes all the data you’re collecting and ties it to real people. Every last piece gets connected to a real person. All of it. It doesn’t matter if people bounce around between different browsers and devices. Or even if it takes them 6 months to come back. You’ll see what real people do. You get all the reports that you’ve come to expect from analytics. Funnels, cohorts, revenue, metrics, it’s all there. You’ll also get the one thing you won’t be able to live without: people.
Clicky Web Analytics enables bloggers and small websites to get insights and live information about their online visitors. Clicky lets you see every visitor and every action they take on your web site, with the option to attach custom data to visitors, such as usernames or email addresses. Analyze each visitor individually and see their full history.
Webtrends offers a portfolio of digital solutions that help brands understand consumer behaviors and enable them to act on those insights in the very moment they need to act. Utilizing advanced big data analytics, Webtrends solutions provide a consistent customer experience across all digital channels on any device the customer uses, helping brands remain connected and relevant to their customers, increase productivity and maximize yield on investments.
Free Invisible Web Tracker. Use StatCounter to monitor actual human activity in real-time. StatCounter can be used 100% free of charge - no credit card required. Straightforward install process - add a few lines of code to your site
Chartbeat provides real-time analytics for publishers and media content creators. Get live real-time data about your website performance. Whether it's incorporating loyalty insights into your morning meetings or relying on one-glance homepage stats, fire up your strategy with data designed specifically for media sites.
Web Analytics without the confusion. Get the key website metrics you check every day, without the complexity and learning curve of tools like Google Analytics.
Customer Journey Analytics. Track everything that your users do. Acquire and retain more customers with advanced analytics.
Latest news about Website Statistics and Web Analytics platforms
2020. Microsoft launched website analytics platform Clarity
Microsoft has introduced Clarity, a dashboard designed to measure website engagement and to indicate what changes could improve the user interface (UI) and an overall online customer experience. Clarity operates with a simplicity similar to current social media dashboards. Like Google Analytics it is a user interface divided into four key segments. The difference is that Clarity is focused more on heatmap analysis: Heatmap and Recording are the main analysis panels, while Dashboard summarizes UI and page performance metrics. The fourth panel, Settings, is meant for further account adjustments. The Heatmap panel offers two views of user interactions on a given web page. One view is click maps, which displays where page visitors are generally clicking. The other is a scroll map, to also show how page visitors move up and down a given page.
2020. Google Analytics 4 allows to combine website and mobile app statistics
Google has unveiled a major update to its website analytics platform Google Analytics 4. The main new feature is the new resource type App + Web. With it, you can combine site and mobile application data, create unified reports for further analysis. In addition, the service has significantly redesigned the functionality of analytics tools, improved visualization of user behavior and switched to a new model "Event + Parameter". For online stores, the service allows now to create groups of users based on the likelihood that they will place an order or leave the resource within the next seven days. For now, you can stay on the old version of Universal Analytics (UA), and create new resources with two analytics at the same time (UA + GA4), since working exclusively with the new tool is not always convenient.
2018. Piwik rebrands as Matomo
After 10 years of Piwik and the amazing achievement of building the top open source analytics software that gives every user full control of their data, the developers are now looking forward to the next chapter. Thus, Piwik, the community project, will now become Matomo. The only change is our name, everything else stays the same. With the strong focus on privacy worldwide and the upcoming privacy regulations about to be legislated in Europe, it is clear that the developers were on the right mission from the very beginning. With the upcoming big release Matomo 4.0 planned for this year, new privacy protections will bring users the tools to be compliant with the GDPR privacy laws. And Matomo will grow in line with these regulations, with a very clear and focused vision.
2016. Google Analytics adds automated insights
Google Analytics makes it easier for users to find the important trends in their data on iOS and Android, where, in the Assistant screen, you should now see automatically generated insights. For example, if your website or app had a sudden jump in new users, Google Analytics will highlight that, and tell you where those new users came from. Or if you’re an e-commerce company, it can tell you which products had the biggest rise in sales. This is information that Google Analytics was already tracking, but now it’s being surfaced in an quick-to-read card format. So businesses don’t click around to different pages to find the information, and they’re less likely to overlook important changes in the data.
2016. New Google Analytics app improves user experience
The latest version of Google Analytics app (3.0) includes a few features heavily influenced by chat platforms. Google has simplified the navigation in the app. The cleaner interface makes reports easier to view, and metrics and dimensions appear within scorecards. I found the scorecards reminiscent of the widgets in the Google Analytics dashboards. The scorecards list a few top dimensions in a given report. Creating a familiar brief view of metrics and dimensions takes advantage of familiar tablet and smartphone user behaviors. Users can swipe to maneuver to their intended dimensions, and the shorter listing permits easier discovery of reports to bookmark.
2015. Google Analytics adds Calculated Metrics
Google introduced a new feature to Google Analytics called Calculated Metrics. It allow users to insert custom metrics derived from existing Google Analytics metrics. This saves users a step, allowing them to perform calculations without having to exit the report. Think of it as a quick means to add a compound metric that comes up frequently in business intelligence discussions. For example, an e-commerce retailer could insert a currency conversion metric by using the Revenue metric from Google Analytics reports and multiplying it by the current conversion rate. Calculated metrics can be found in the admin panel, under the view column.
2015. Website personalization service Optimizely raises $58M
Optimizely, the company that has become synonymous with A/B testing, has raised $58 million. While Optimizely is best known for tools that allow customers to test different variants of their website and find the one that performs best, it’s now moving into new areas, with the launch of Optimizely for iOS last year, and most recently, the release of Optimizely Personalization. Now Optimizely has become the top service for optimizing websites (according to Alexa) and mobile apps (according to MixRank). Customers include CNN, Microsoft and Virgin America. And while plenty of other companies have released their own A/B testing tools, Optimizely remains distinguished by the strategy of building “best in class products” and then integrating with a variety of partners.
2015. A/B website testing service Optimizely to focuse on personalized experience
A/B website testing tool Optimizely goes beyond testing to allow any online publisher to deliver a personalized experience to their users. It launches a new product called Optimizely Personalization. Its personalization capabilities can be devided into four main categories. First, there’s connecting data, which means using a company data about their customers, as well as pulling information from services like BlueKai, Tealium and Lotame. Next comes discovering audiences — Optimizely recommends different audience segments that companies can target with different personalized experiences. Third, there’s optimizing experiences, which is where you actually create the different pages that the various segments will see. And last, there’s understanding impact, which means looking at the data to determine if your personalization actually leads to more engagement or purchases or whatever you’re looking for.
2015. Optimizely unveiled revolutionary website statistics engine
Website optimization platform Optimizely released the new feature — Stats Engine — that adds to the company’s experience optimization platform by delivering test results that are "always valid" and "freed from the limitations of traditional statistical analysis". Developed in collaboration with statisticians at Stanford University, company officials said Stats Engine relies on innovative approaches in statistical analysis. Combined with the company's own algorithms, it allows customers to interpret and act on data quicker "and more confidently than ever before," the company noted.
2014. Chartbeat wants web analytics standards to be open
Real-Time web analytics service Chartbeat is making public all of the metrics, standards and methods of measurement it uses internally — including a detailed breakdown of their weaknesses and limitations. Chartbeat CEO Tony Haile says the web-measurement and analytics market is still too full of black-box style tricks and smoke and mirrors, so he is making his company’s entire measurement process and methods public in the hope that others will do likewise. Historically, measurement and analytics companies have kept their methods to themselves as much as possible, and so have the media and publishing companies that make up most of their clients.
2014. StatCounter launched apps for iOS and Android
Website analytics service StatCounter launched mobile apps for iOS and Android. You just enter your username and password in the app and view an array of familiar StatCounter reports. You can compare your traffic trends for this week versus last week, examine recent visitors, view your most popular pages, check where your traffic came from, and much more. The app is free, but contains in-app ads, which can be removed at any point simply by upgrading your StatCounter account to a paid plan.
2014. Google Analytics is available on iPhone
More than two years after releasing Google Analytics for Android, Google released a version of Google Analytics for the iPhone. The app lets users check in on their website analytics — including real-time visitor reports — from the comfort of their smartphone. In addition to real-time and time-based reports, the app can be used to view behaviors, conversions and more. The UI aesthetic matches the other Google apps for iOS. The app also takes advantage of the sign-in features in Gmail, Google+ and the standard Google app for iOS. Google Analytics for iPhone is not optimized for the iPad, however. Hopefully iPad support will be added in a future update.
2014. Google Analytics gets brand new E-Commerce section
Google is rolling out a “complete revamp” of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase.It’s also possible to build audience segments directly from funnel reports to analyze user actions like cart and product page abandons. Funnels are available at the device category level as shown in the screenshot below.