Top 22 Social Media Monitoring and Management tools
Last updated: January 18, 2020
Social Media Management systems allow to monitor social networks (Facebook, Twitter, etc), track and analyse mentions of your brands and products, organize and manage social marketing campaigns and measure their impact.
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
The leading social media dashboard to manage and measure your social networks. Manage multiple social networks. Schedule tweets and messages. Track brand mentions. Analyze social media traffic.
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Create an exceptional brand experience across networks. Sprout's collaborative environment ensures smarter, faster and more efficient social communications.
Buffer is a software application designed to manage social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin. Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.
Sysomos offers innovative social media monitoring tools that deliver actionable data. Sysomos MAP and Heartbeat enable new levels of social intelligence. Sysomos helps you monitor, analyze, gather insights and ultimately, make the decisions that allow you to create better products and services for your customers.
TweetDeck is a social media dashboard application for management of Twitter accounts. The most powerful Twitter tool for real-time tracking, organizing, and engagement.
Sprinklr offers the only Social Media Management System that enables global scale for the social enterprise with social media analytics. Increase profits, reduce costs, and boost efficiency by bringing the voice of your customer deep into your enterprise. Make social an integral part of your business from marketing and customer service, to sales and beyond. Purpose-built for large enterprises to ensure the voice of the customer is heard and acted upon by every employee
Powerful social media monitoring and analytics tool, chosen by pioneering brands and agencies all over the world.
Percolate is The System of Record for Marketing, a complete web and mobile software platform to manage all your marketing in one place. Percolate is the only software designed for your brand. Our platform encodes the strategic and visual elements of your marketing, including target audiences, channels, business objectives, and identity guidelines to make everything you do more efficient and inspired.
Everypost is the social media publishing tool most acclaimed by content professionals and social marketers. Everypost is the easiest and most convenient app to post multimedia content across multiple social platforms. With Everypost you can now customize your content per social network or just write and forget about the limitation of 140 characters. Enjoy a whole new way about posting.
on Live Enterprise
Netvibes is the all-in-one dashboard intelligence platform for real-time social media monitoring, social analytics, brand sentiment, reputation management, news aggregation, data analytics and real-time intelligence. Analyze all your social+enterprise data. Keep your team on track with real-time alerts, colorful visualizations and automated reporting.
Topsy Social Media Analytics allow you to search by time & place, set alerts, and analyze sentiment for every tweet ever made. Search our entire database free.
Sendible is a social media management, monitoring & analytics tool to help businesses find new customers & manage their social media presence. Sendible is a platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once.
Lithium engages your social customers with habit-forming community experiences. We help you find your biggest advocates, tap their passions, and motivate them to participate so you can make good things happen for one another. They engage, you get brand buzz. They get better customer service, you save money. They make confident purchases, you watch sales grow.
UberSocial will keep you up-to-date while you're on-the-go, offering lightning-fast functionality, curated content, customization options, and a richer, more user-friendly Twitter experience.
Socialbakers (preferred Facebook marketing developer) is a company offering monitoring and tracking tools for analysis of social networks that are used for comparing social media stats and metrics. It's a user friendly social media analytics platform which provides a leading global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.
dlvr.it provides bloggers, publishers and brands a way to instantly syndicate content and expand their reach on the social web and into new channels. Our tools make it easy to manage and measure the flow of your content everywhere your audience is. dlvr.it publishes your media, your blogs, all your content to your social channels, ensuring your audience sees it instantly.
Power any decision with social data. We aggregate, process and deliver social data to every part of your business. One platform to access the world’s social media, blogs and news services including Twitter, Facebook, Tumblr, and more.
The tools you need to engage people with the voices they trust: their own. Discover user-generated content, capture the moments in time that tell your brand story. Categorize, tag and save your favorite social content for the perfect moment. Publish quickly and easily to your site, no coding required. Engage audiences with their own experiences, increasing loyalty and time on site from a single, unified location.
The Leading Community Management Service for Twitter. Focus on Your Top Influencers, supporters & potential leads. Actionable Insights: whom to follow, whom to reply, whom to thank. Stress-Free Social Productivity: Commun.it analyzes relationships & helps you focus on the right people.
Bottlenose illuminates the Trending Topics, People & Emotions affecting your business right now. Our trend visualization reveals what matters to your business in real-time. It enables you to pinpoint surging trends as they’re happening, without ever needing to know where to look for them.
Social media management software for growing businesses. Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team — all from a single dashboard.
Latest news about Social Media Monitoring and Management tools
2019. Reputation.com raised $30M more to help enterprises manage their reputation online
Reputation.com, which works with big enterprises in areas like automotive and healthcare to help improve their visibility online and provide more accurate reports to the businesses about how their brands are perceived by customers and others, has raised $30 million in equity financing. The company competes with other firms that provide services like SEO and other online profile profile management and sees the big challenge as trying to convince businesses that there is more to having a strong profile than just an NPS score (providers of which are also competitors). So, in addition to the metrics that are usually used to compile this figure (based on customer feedback surveys typically), Reputation.com uses unstructured data as well (for example sentiment analysis from social media) and applies algorithms to this to calculate a Reputation Score.
2018. Zoho Social got richer analytics, support for Google My Business
Social media management software Zoho Social has added revamped Reports tab that includes new data sets and graphs in an all-new interface, built from the ground up. The new Reports tab gives you a summary of your stats such as Audience demographics, Posts and Engagement analytics, Performance, and Reach & Impression, while also letting you dive deep into each one of these areas. It will also include custom dashboards for our Professional and Agency edition customers. The new Google My Business integration can help businesses schedule and publish posts to their GMB accounts, view and reply to the reviews they’ve received on their listings, and manage their presence across multiple locations using their GMB account on Zoho Social.
2018. HubSpot added customer service tools to its marketing platform
HubSpot is expanding beyond sales and marketing with the official launch of its Service Hub for managing customer service. It includes an universal inbox for all your customer communications, a bot-builder to automate some of those customer interactions, tools for building a company knowledge base (which can then be fed into the bot-builder), tools for creating surveys and a dashboard to track how your service team is doing. ServiceHub benefits from being integrated with HubSpot’s existing products, allowing businesses to track their interactions with a customer across sales, marketing and support.
2017. Lithium Technologies acquires Jive extranet community business
ESW Capital announced plans to sell Jive's external community business, Jive-x, to Lithium Technologies. ESW Capital bought Jive in May for a reported $462 million in cash and folded the software company under its Aurea portfolio of companies. Company officials said today's deal allows Jive to focus on its intranet solution while boosting Lithium's footprint in online communities. San Francisco-based Lithium offers social media management solutions and online community products.
2017. Hootsuite acquired Snapchat analytics tool
Hootsuite, a platform that helps enterprises and brands manage their presence on social media, has acquired a Snapchat analytics solution from Naritiv to help customers track their activities on this social platform. Hootsuite today allows its customers — 15 million in total, with “hundreds of thousands” taking the paid tier of service — to manage social media across dozens of sites, from Twitter (where Hootsuite first got its start) and Facebook through to LinkedIn and many more. Today’s acquisition signifies Hootsuite’s first move to bring Snapchat into that fold.
2017. Hootsuite acquired social media analytics provider LiftMetrix
Social media management provider Hootsuite acquired LiftMetrix, a social analytics vendor. The company said the acquisition complements Hootsuite Analytics, its existing social media metrics dashboard, and Hootsuite Insights, the social listening platform. Until now LiftMetrix provided an app for Hootsuite that allows to calculate social media ROI based on specific marketing objectives, taking into consideration costs and inputs. So marketers can determine which posts generate the most value as determined by engagements, conversions and revenue within Hootsuite through the LiftMetrix engine.
2017. Hootsuite acquires AdEspresso, relaunches Hootsuite Ads
Social media management platform Hootsuite has acquired AdEspresso, a company that has built a set of tools to create, A-B test, and post advertisements on Facebook and Instagram. It will sit in a relaunched version of Hootsuite Ads, first introduced in 2015, but the primary aim will be to use it to augment and boost views for other social media posts that marketers are creating. This is part of a much bigger (and sometimes controversial) trend: content these days is appearing on social networks both organically, but also in the form of promoted, paid ads in order to get more visibility.
2017. Zoho Social adds CRM integration, Instagram scheduling
Every social interaction is an opportunity for lead generation. That's why social media management tool Zoho Social added integration with Zoho's CRM. It allows to automatically create new leads from different social networks, such as: Twitter timeline, likes, keywords, or followers; Facebook likes, posts, or messages; Google+ keywords... and more. So, you can track revenue from your social media marketing efforts. Another new feature in Zoho Social is Instagram scheduling and posting. Many brands use repost for Instagram in interesting ways to build their profile and drive engagement. So the Repost for Instagram on Zoho Social will help to automate this process.
2016. Hootsuite integrated with Youtube and social video sites
Social media management provider Hootsuite launched native integrations with YouTube, Facebook, Twitter and Instagram. The new native YouTube integration allows organizations to respond faster to fans and followers by monitoring comments in streams with other social networks, he said. It also allows them to assign social tasks and responses. Users can also upgrade to YouTube Analytics to gain insight, on a per video basis, into engagement levels, trending content, content discovery methods, playbacks, countries and sources of traffic, plus channel subscriptions, demographic and geographic information. Hootsuite is also enriching its existing integrations with Twitter, Facebook, and Instagram by now allowing users to schedule and post videos to their profiles across those channels.
2016. Hootsuite acquired social selling app Sales Prodigy
Social media marketing provider Hootsuite is expanding its toolset for sales executives through the acquisition of Sales Prodigy. Sales Prodigy's mobile app, which can help sales professionals build relationships with prospects on platforms like Twitter and Instagram. It syncs with CRMs like Salesforce and HubSpot, does the social searching for the sales agent based on programmed keywords and also helps sales agents become part of the social conversation with relevant messages. The news comes six months after Hootsuite debuted another social selling app. It claimed then that its mobile employee advocacy application, Hootsuite Amplify, makes it easier for employees to share and consume their company's content on social channels.
2015. Livefyre launches customer engagement platform
The leading content marketing service Livefyre is announcing a new product today called the Livefyre Engagement Cloud, which brings together the company’s existing products into a single platform while also adding some new capabilities. Livefyre started out as a commenting platform but has since expanded into other areas like liveblogging and content curation. Engagement Cloud is as a suite of products that brands and online publishers can use to connect with their visitors, whether it’s through comments, discussion forums, polls or a gallery of images from social media. The “centerpiece” is the content management system, where marketers can search for different types of social media content, save the content for future use and organize it in different folders. You can even automate the process by setting rules for saving content to Livefyre or publishing directly to your site.
2015. Social media monitoring service Brandwatch raised $33M
Brandwatch, the social media monitoring service that crawls over 80 million sites, including Facebook and Twitter, and then turns that information into insights to businesses, has raised $33M in Series C financing. While other companies like DataSifts, Titter-owned Gnip, HootSuite and Radian6 all snap at the social media firehose, Brandwatch seems to be tapping into a stronger love-affair with brand and marketers with what cofounder Giles Palmer has described as a “really deep product”. It helps that Brandwatch is part of Twitter’s certified partner program, which Datasift is no longer on. It demonstrates the strong longing organizations have for a social analytics platform that gives them critical consumer and business insight.
2015. Hootsuite now works with Instagram
Social media management platform Hootsuite now works with Instagram. That means that you can now schedule posts, publish pictures, monitor your feed, and engage with your Instagram audience right within the Hootsuite dashboard—just like the rest of your social networks. You can now publish posts to Instagram immediately or schedule them to publish at a later time, easily manage multiple Instagram accounts in one place, grow your Instagram community by engaging your audience right within the dashboard, get more done by securely sharing access to Instagram with team members, keep an eye on the competition and find opportunities for engagement by creating search streams that follow specific users, hashtags, and keywords.
2015. Sysomos acquired social marketing service Expion
Sysomos, the social analytics company has acquired Expion, an enterprise social marketing platform that counts the likes of CocaCola, Heineken, Volvo and other major brands among its customers. The company plans to integrate Expion’s services into the overall Sysomos platform. Most brands today still use a variety of different services to learn about their customers and interact with them on social media. With the Expion acquisition, Sysomos plans to give its users a full-service solution that can make the analytics it generates actionable — and allows its users to take action right on its platform. The core of Expion’s platform doesn’t look all that different from a service like Hootsuite combined with a platform like Percolate. Sysomos bets that it can combine these with its own data analytics product to create a more attractive platform for brands.
2015. HubSpot launches own CRM system
HubSpot, a company best known for its marketing tools, launches its CRM product out of beta. The product is free, but HubSpot’s sales “acceleration” tool, Sidekick, will run you $50 per seat, per month. The company describes the CRM tool as built to help sales reps avoid some of the tedium that comes with data entry and interaction management. Its tool automatically takes in data from a reps sales process, and arranges it in a chronological format. The model of getting free software into companies and then upselling their IT departments is a method that software companies like Dropbox and Box have used to strong effect. There are still costs associated with that sales process, but, certainly, having your products inside more shops does cut some friction.
2015. Hootsuite adds content suggestions in mobile app
Hootsuite released an iOS app that helps digital marketers share relevant content more easily from mobile devices. Suggestions for mobile allows users to discover, schedule and share content to “stay relevant and timely,” the company boasted. Hootsuite already had Suggestions, but not for mobile. With the Suggestions app, Hootsuite officials promise users can obtain a real-time feed of suggested content that correlates with their interests, select relevant articles, share content to any social network, auto-schedule to post content. The service is free for all users and allows them access to share up to 10 pieces of content per week. Users can share more content under different plans.
2015. Hootsuite launches ads management tool for Facebook
Social media marketing platform Hootsuite launched Hootsuite Ads - a new product designed to help social media practitioners and content marketers turn Facebook content into high performing promoted posts with just two clicks. You just need to choose your primary business objective for each ad, and Hootsuite Ads gives you automatic content and targeting suggestions. You can measure their success with results that relate to your pre-determined goals, all from your Hootsuite dashboard. All Hootsuite users can now access Hootsuite Ads for free through their dashboard to create Facebook Promoted Posts.
2015. Social media marketing service Percolate raised $40M
Percolate, the service which allow marketers to find and publish content on social networks, has raised $40 million in Series C funding. The company says the average Fortune 500 business uses 50 different pieces of software throughout the marketing process, and Percolate offers a single platform for managing all of that. That includes tools for planning a marketing campaign, creating a brief to guide that campaign, coordinating the campaign within teams and with external partners, pushing that campaign across areas like email and search (and of course social media), and finally for monitoring the campaign and determining how well it performs over time. With the new funding Percolate will expand its presence in US, as well as open new offices in Europe, Asia and Latin America.
2015. Zoho introduced SocialShare - the tool for brands sharing content
Zoho SocialShare - is a new browser plugin for social media marketing service Zoho Social, designed to help brands easily curate and share content. It allows to share content without switching browser tabs (when you come across an interesting article that is relevant for your audience, all you have to do is click on the Zoho SocialShare icon in your browser), save content as draft idea or discuss later, schedule sharing, pick your favorite lines to share. All the content you share from it will show up in your Zoho Social dashboard so you can track how your audience engages with different articles and figure out what’s working best for them. Zoho SocialShare is available on Firefox and Chrome web browsers and comes for free with all Zoho Social plans.
2015. TweetDeck adds support for teams
TweetDeck – the Twitter's app used by social media professionals and businesses has introduced support for shared access to Twitter accounts through a new “teams” feature. It allows a Twitter user who manages a given account to delegate access to as many others as they like, then remove that access when it’s no longer required. To do so, the process is fairly simple – the user selects the account they want to provide access to, then types in the name of the delegates to authorize. Those users then receive an email invite which they have to accept in order to join the team. For companies who have multiple staffers managing their social media presence, the addition is a welcome change over the current process, which in the past has often involved the sharing of passwords directly.