Top 10 Social Media Monitoring and Management tools

August 20, 2023 | Editor: Sandeep Sharma

Social Media Management systems allow to monitor social networks (Facebook, Twitter, etc), track and analyze mentions of your brands and products, organize and manage social marketing campaigns and measure their impact.
The leading social media dashboard to manage and measure your social networks. Manage multiple social networks. Schedule tweets and messages. Track brand mentions. Analyze social media traffic.
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Create an exceptional brand experience across networks. Sprout's collaborative environment ensures smarter, faster and more efficient social communications.
Buffer is a software application designed to manage social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin. Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.
#1 Marketing Platform for Instagram. Visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter
Loomly is the Brand Success Platform that empowers marketing teams to grow successful brands online through collaboration, publishing & analytics features.
Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results.
Sprinklr offers the only Social Media Management System that enables global scale for the social enterprise with social media analytics. Increase profits, reduce costs, and boost efficiency by bringing the voice of your customer deep into your enterprise. Make social an integral part of your business from marketing and customer service, to sales and beyond. Purpose-built for large enterprises to ensure the voice of the customer is heard and acted upon by every employee
Metricool is a one-stop shop for social media and online ad management.
Powerful social media monitoring and analytics tool, chosen by pioneering brands and agencies all over the world.
Talkwalker is an incredibly powerful social media analytics tool & social media monitoring tool recommended by brands and agencies worldwide.
  on Live Enterprise
An easy to use social media management software that allows you to drive engagement and build authentic relationships on one platform.
SocialPilot - Social media marketing tool to increase brand awareness & traffic. We have tailored social media scheduling automation for marketers.
Social media planner that empowers creators to schedule posts, manage multiple accounts, and organize your content.
Sendible is a social media management, monitoring & analytics tool to help businesses find new customers & manage their social media presence. Sendible is a platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once.
SocialBee is an AI-powered social media management tool that allows you to generate captivating captions and images effortlessly.
AI Social listening tool that allows to protect your reputation, measure your brand awareness, analyze competitors, discover customer insights, get AI-powered access to mentions across social media, news, blogs, videos, forums, podcasts, reviews, and more.
Social media management software for growing businesses. Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team — all from a single dashboard.
Simple service that allows to monitor the Web for interesting new content
Consumer and Market Intelligence platform that delivers AI-powered consumer and market intelligence to enable business reinvention in a noisy and unpredictable world.
Meta Business Suite simplifies the process of building and managing your presence on Facebook and Instagram. It’s where you can post, track performance, monetize content and interact with fans.
Mention enables brands and agencies to monitor the web, listen to their audience and manage social media.
YouScan is an AI-powered social media listening platform with industry-leading image recognition capabilities. We help businesses analyze consumer opinions, discover actionable insights, and manage brand reputation.
XPro (former TweetDeck) is a social media dashboard application for management of Twitter accounts. The most powerful Twitter tool for real-time tracking, organizing, and engagement.
UberSocial will keep you up-to-date while you're on-the-go, offering lightning-fast functionality, curated content, customization options, and a richer, more user-friendly Twitter experience.

Latest news about Social Media Monitoring and Management tools

2023. YouScan adds Insights Copilot - an ultimate AI tool for social listening

YouScan, the social media listening platform, has introduced Insights Copilot, an intelligent assistant for social media listening powered by ChatGPT. Within the YouScan platform, Insights Copilot is conveniently accessible in the mentions stream. This assistant is equipped with a user-friendly natural language interface, allowing you to input any question regarding social data or utilize our suggested questions. By asking the Insight Copilot the appropriate question, such as "What sets Polestar apart?", you can promptly obtain the desired information. With Insights Copilot, you gain instant access to valuable insights, enabling you to enhance your marketing strategies, refine your communication efforts, and elevate your products and services to surpass competitors, resulting in exceptional customer experiences for your clients.

2023. Tracksuit raises $5M to make brand tracking more accessible

Tracksuit, a startup based in New Zealand, has successfully raised $5 million in funding. The company aims to disrupt the traditional market research landscape by offering a more affordable and accessible brand insights tool. Tracksuit's platform enables the tracking of insights for over 1,300 brands across New Zealand, Australia, the United Kingdom, and recently, the United States. With the recent funding round, the company plans to further expand its presence in the U.S. market. Tracksuit has already made its first hire in New York City and is in the process of building a 10-person team to support its expansion efforts.

2022. Influencer marketing company Mavrck buys Instagram marketing platform Later

Mavrck, a platform that facilitates influencer sourcing and engagement for marketing campaigns by brands and media companies, has recently raised an additional $135 million in funding. With a portion of this funding, Mavrck has made an acquisition by acquiring Later, a startup initially known for its social media scheduling tool for Instagram under the name Latergramme. Later has since expanded its offerings to include other social platforms such as Pinterest, TikTok, and LinkedIn, as well as providing services like and analytics for creators to track engagement and other metrics. Having been established in 2014, the Canadian startup Later has amassed over 2 billion pageviews for its service, serving nearly 7 million creators and small businesses who rely on Later's comprehensive suite of social content scheduling and analytics tools.

2021. ProductWind raises $1.67M to connect your brands hundreds of influencers

ProductWind, a groundbreaking service that aims to streamline the connection between brands and influencers, has successfully raised $1.67 million in seed funding. Through the ProductWind platform, brands can effortlessly join and articulate their objectives, enabling them to establish a campaign involving 100 influencers within minutes, as opposed to the traditional weeks-long process. On the influencer side, they have access to their own dedicated platform, where they receive notifications whenever brands express an interest in collaborating with them. Instead of relying on outdated methods such as phone calls and text messages, influencers can conveniently peruse a list of available sponsorships, apply for them, and receive approvals. They have the option to either purchase products online or set up arrangements to receive them, while seamlessly integrating their activities with social media. ProductWind closely monitors the timing of influencer posts and facilitates payment through its platform.

2021. B2B social management platform Oktopost raises $20M

As the pandemic compelled people to shift their activities online, there was a noticeable surge in the usage of brand-focused social media management (SMM) platforms like Sprinklr, Sprout Social, and Hootsuite. However, the increased online traffic also extended to Oktopost, a B2B-oriented platform, which recently secured $20 million in funding. Oktopost distinguishes itself as an enterprise-grade solution catering specifically to B2B marketers. It offers features such as content curation, campaign organization and management for corporate social media accounts, employee advocacy, and social selling. Additionally, Oktopost provides social listening and analytics capabilities. The platform prides itself on its seamless integrations with popular tools like Adobe's Marketo, Salesforce's Pardot, HubSpot, as well as CRM systems like Salesforce and Microsoft Dynamics. Notable companies such as Fujitsu, Mitsubishi Electric, Xerox, SWIFT, ACI Worldwide, ContentSquare, ChargeBee, and SUSE are among Oktopost's esteemed customer base.

2020. Metigy gets $20M AUD to making online marketing easier for SMEs

Metigy, a marketing platform designed to streamline decision-making in online ad campaigns for small businesses, has secured $20 million AUD in Series B funding. Metigy's platform empowers small and inexperienced marketing teams by leveraging real-time data from their online advertising channels to generate a live stream of recommendations. These recommendations include insights such as the optimal timing for posting content, the use of appropriate hashtags, and the scheduling of posts. Additionally, the platform utilizes predictive analytics to identify which posts are likely to yield the highest conversions, enabling companies to make informed decisions on allocating their advertising budget. With its comprehensive features, Metigy aims to provide robust support to small businesses in automating their marketing processes.

2020. Customer experience platform Sprinklr raises $200M

Sprinklr is in the process of raising $200 million with a valuation of $2.7 billion for its customer experience platform. The growth of customer experience management is comparable to the past growth of CRM. The company boasts a clientele of 1,000, with some clients spending millions of dollars annually. With 1,900 employees spread across 25 global offices, Sprinklr is well-positioned to lead the Customer Experience Management market, which is already substantial and expanding rapidly. Enterprises are increasingly recognizing the critical importance of incorporating CXM into their digital transformation strategy.

2020. TikTok launches TikTok for Business

TikTok has introduced a new brand and platform known as TikTok For Business, which will serve as the central hub for all present and future marketing solutions provided by TikTok to brands. The platform will grant access to various TikTok ad formats, including the prominent product called TopView, which is the initial ad displayed upon launching the TikTok app. Additional offerings encompassed within TikTok For Business consist of Brand Takeovers, In-Feed Videos, Hashtag Challenges, and Branded Effects. Brand Takeovers encompass brief video or image ads lasting three to five seconds. In-Feed Videos can reach a maximum duration of 60 seconds and play with sound. Hashtag Challenges enable brands to engage with the TikTok community by encouraging users to generate content related to a chosen hashtag. Branded Effects empower brands to more directly integrate themselves into the content creation process.

2020. Yelp adds new features for reopening businesses

Over the past few months, Yelp has been taking measures to assist businesses grappling with the repercussions of the COVID-19 pandemic. These efforts include initiatives such as waived fees, virtual service listings, and GoFundMe fundraisers. As the United States moves towards reopening, albeit with ongoing debates about the timing and approach, it is evident that businesses will require new tools to navigate the evolving landscape safely. With this in mind, Yelp is introducing two new tools today. Additionally, Yelp plans to employ a combination of human moderation and machine learning to update these sections regularly, incorporating information provided by businesses elsewhere, such as details regarding curbside pickup or virtual services.

2020. Medallia acquires voice-to-text specialist Voci Technologies

Medallia, a customer experience platform renowned for its ability to analyze online reviews, social media content, and other sources to offer valuable insights regarding a company's strengths, weaknesses, and areas requiring attention, has announced its acquisition of Voci Technologies, a startup specializing in speech-to-text technology. The cash acquisition is valued at $59 million. By integrating Voci Technologies' AI-powered capabilities, Medallia aims to include voice-based interactions, such as calls made to call centers, as part of the data analyzed by its analytics platform. Despite the growing prominence of social media, messaging channels, and the increasing shift towards online interactions, voice-based communication continues to dominate the majority of customer interactions for businesses. Therefore, addressing this aspect represents a crucial step for Medallia in its quest to provide comprehensive customer insights.

2020. Frame AI raises $6.3M Series A to help understand customers across channels

Frame AI, a startup leveraging artificial intelligence and machine learning, has recently revealed the successful completion of a $6.3 million Series A funding round. Frame AI specializes in assisting companies in gaining a deeper understanding of their customers across various channels. Essentially, Frame AI functions as an early warning system and continuous monitoring tool for capturing and analyzing customer feedback. The platform seamlessly integrates with help desk software, call center tools, CRM systems, and other customer communication platforms within a company. By doing so, Frame AI provides valuable insights into customer interactions, enabling businesses to improve their customer experience and optimize their operations.

2020. Foursquare merges with Factual

Foursquare, the renowned location platform, has revealed its plans to merge with Factual. Foursquare has transformed significantly since its inception in 2009. Initially, it served as a location-based social network, enabling users to check in at various places, share their experiences with friends, and earn badges. However, the company has evolved over time into an advertising and marketing platform that capitalizes on the power of location data. On the other hand, Factual, also established in 2009, started as a repository for open data but gradually shifted its focus towards leveraging location data to enhance advertising efforts. Factual offers brands the capability to track the effectiveness of their marketing campaigns by measuring the extent to which such campaigns drive physical visits to stores. Given these synergies, the merger between Foursquare and Factual appears to be a promising match.

2020. HubSpot unveils new content management system for marketers

HubSpot, a renowned inbound marketing firm, has introduced a dedicated content management system (CMS) specifically designed to simplify the process of adding and updating content for marketing professionals. While content management has always been a fundamental aspect of HubSpot's offerings, this new CMS has been developed from scratch with marketers in mind. It provides developers with the flexibility to use their preferred programming languages while leveraging the modular structure of the HubSpot CMS. Simultaneously, the user-friendly interface empowers marketers to make frequent changes necessary for modern websites.

2019. raised $30M more to help enterprises manage their reputation online, a company specializing in enhancing the online visibility and brand perception of large enterprises in industries such as automotive and healthcare, has secured $30 million in equity financing. By working closely with businesses, offers comprehensive solutions to improve their online presence and deliver accurate reports on customer perception. While competing with other firms providing services like SEO and online profile management, faces the challenge of convincing businesses that a strong profile encompasses more than just a Net Promoter Score (NPS), which is also offered by competing providers. In addition to conventional metrics derived from customer feedback surveys, incorporates unstructured data, such as sentiment analysis from social media, and leverages algorithms to calculate a comprehensive Reputation Score. This multifaceted approach enables businesses to gain valuable insights into their brand reputation and make informed decisions to enhance customer satisfaction and overall online presence.

2019. Google ramped up competition with Facebook and LinkedIn with new tools for local businesses

Google continues its competition with Facebook and LinkedIn through its suite of tools called Google My Business. The recent update brings several additional features to enhance business profiles and make them more appealing. One of these features is the ability for businesses to include their logo in their profile, along with the option to upload photos that will be displayed in a dynamic module on the profile (soon to include captions), as well as set a profile cover photo. These additions aim to rival the capabilities of Facebook Pages. Another new feature allows businesses to claim a short name and URL for their profile, enabling easier navigation for users directly to their profile page. In the coming months, customers will also be able to search Google Maps using these short names. Additionally, a new feature called "welcome offers" has been introduced, enabling businesses to reward new customers for following them by offering discounts or special deals.

2019. German LinkedIn rival Xing is rebranding as New Work

Xing, often referred to as Germany's equivalent of LinkedIn, has taken steps to enhance its recruitment services and prepare for a rebranding of the company under the name "New Work." As part of this strategic move, the platform has acquired Honeypot, a German startup that has developed a job-hunting platform specifically tailored for tech professionals. The acquisition, valued at up to €57 million ($64 million), represents Xing's largest acquisition to date. Xing has expressed its intention to integrate Honeypot and other acquired assets into the New Work brand, which is scheduled to be unveiled in the second half of 2019. These developments aim to consolidate and strengthen Xing's position in the business networking and recruitment sector.

2019. LinkedIn rolls out video livestreaming service for business

LinkedIn is introducing a new offering called LinkedIn Live to a specific group of users in the United States. This social networking platform designed for business professionals aims to emphasize interactive and current live video streams through LinkedIn Live. The company highlights the potential for events such as AMA (Ask Me Anything) sessions or mentors providing guidance to their students. Initially, LinkedIn intends to curate the content streamed on the service, particularly to assist users in broadcasting conferences, company announcements, earnings calls, and similar events.

2018. Zoho Social got richer analytics, support for Google My Business

Social media management software Zoho Social has introduced an enhanced Reports tab, featuring a redesigned interface and new data sets and graphs. The revamped Reports tab offers a comprehensive overview of statistics, including Audience demographics, Posts and Engagement analytics, Performance, and Reach & Impression. Users can delve deeper into each area for detailed insights. Moreover, Zoho Social now provides custom dashboards for Professional and Agency edition customers. Additionally, the platform has integrated with Google My Business, enabling businesses to schedule and publish posts to their GMB accounts, monitor and respond to reviews, and effectively manage their presence across multiple locations using their GMB account within Zoho Social.

2018. Google to close its social network Google+

You now have the option to eliminate Google+ from your marketing channels and remove the Google+ button from your website. It was previously believed by some that this button could enhance SEO rankings. However, Google has acknowledged that the social network did not achieve widespread user adoption. Additionally, a security vulnerability was discovered, which allowed external developers to access private profile data on Google+. As a result, Google has made the decision to shut down Google+ by August 2019, and users will have the opportunity to download their data from the platform. The business version of Google+ will continue to function as part of the G Suite.

2018. LinkedIn acquires employee engagement platform Glint

LinkedIn has made an acquisition by purchasing Glint, a startup specializing in employment engagement services for businesses and organizations. LinkedIn has consistently sought avenues to expand user engagement and, consequently, boost revenue, especially from its business clientele on the platform. Presently, LinkedIn generates revenue through premium memberships, recruitment (Talent Solutions), and educational offerings such as With the addition of Glint, LinkedIn takes another significant step in its broader strategy of providing an extensive range of services to its users. This move complements existing offerings such as education, CRM tools, and the recently introduced business intelligence solutions.

2018. LinkedIn adds voice messaging

LinkedIn, the professional networking platform, has introduced a new feature: voice messages. Available through the LinkedIn app on iOS and Android, users can now send and receive voice messages both on mobile devices and the LinkedIn website. These voice messages can be up to one minute in duration. While LinkedIn has established itself as a powerful tool for professional networking, particularly among recruiters and HR professionals, it can sometimes feel overwhelming, akin to a second email inbox. The addition of voice messages offers a refreshing departure from text-based communication, although it may contribute to the volume of inbound messages users receive on the platform. LinkedIn believes that sending voice messages on the go is more convenient than typing them out, and the asynchronous nature of voice messages on LinkedIn makes them easier for recipients to manage compared to phone calls or voicemails. Furthermore, the company asserts that users can better convey their thoughts and expressions through voice messages.

2018. How to use Twitter for your business?

Twitter has launched a new website Twitter for Business and the new advertising service for small businesses Self-Service Ads. The advertising service allows to advertise your account and attract new subscribers (via Featured accounts), advertise your posts (so they will be seen by more subscribers) and promote your #hashtags (in the Trends). So, this is very interesting, but the bad news is that the Twitter advertising service is currently available only in US. But the Twitter for Business website can be useful for all those who want to use Twitter to promote business for free. What do they advise? ***

2018. HubSpot added customer service tools to its marketing platform

HubSpot is venturing beyond sales and marketing by officially introducing its Service Hub, a comprehensive solution for managing customer service. This expansion includes an all-in-one inbox for organizing all customer communications, a bot-builder to automate certain customer interactions, features for developing a company knowledge base (which can be utilized by the bot-builder), survey creation tools, and a dashboard for monitoring the performance of your service team. Service Hub is seamlessly integrated with HubSpot's existing products, enabling businesses to track customer interactions across sales, marketing, and support.

2018. Instagram launched payments for commerce

Instagram has introduced a native payments feature within its app, initially available to select users. This feature allows users to securely register their debit or credit cards within their profiles, set up a personal security pin, and make purchases directly on Instagram without needing to navigate to external websites. By eliminating the need to switch to separate platforms and enter payment details for each transaction, Instagram has the potential to significantly expand its role in the realm of e-commerce. While Instagram had previously announced plans to enable users to book services directly from business profiles, the addition of native payments was not explicitly mentioned at that time.

2018. Pinterest is rolling out its automated shopping ads to more marketers

After successfully launching a pilot program last year, Pinterest is now expanding its Shopping Ads to accommodate hundreds of additional advertisers. This expansion reflects Pinterest's ongoing efforts to bolster the effectiveness of this tool. To establish itself as a prominent advertising platform alongside Facebook and Google, Pinterest must demonstrate its ability to consistently deliver value and returns on advertising investments. Shopping ads streamline the process for retailers by automatically generating promoted pins from their existing product feed. This alleviates concerns for retailers as they continually add new content to the platform. With the majority of Pinterest's online content revolving around business-related products, the platform gains valuable data to optimize ad performance. By offering a more automated and data-driven approach, Pinterest hopes to encourage businesses to entrust the advertising process to their platform.

2018. Facebook takes on LinkedIn with Job Posts

Facebook is expanding the availability of job posts to 40 additional countries, following their initial launch in the U.S. and Canada last year. This feature allows businesses to post job openings on various platforms including a Jobs tab on their Facebook Page, Jobs dashboard, Facebook Marketplace, and the News Feed. These job posts can be further promoted through ads. On the other hand, job seekers will have the opportunity to explore job opportunities, automatically fill out applications using their Facebook profile information, make edits, submit applications, and even communicate via Messenger to schedule interviews. It is worth noting that Facebook's focus is primarily on assisting low-skilled job seekers, distinguishing itself from platforms like LinkedIn. This update also introduces new sections that allow users to discover jobs based on filters such as proximity, industry, and preferred job type (full-time or part-time).

2018. Instagram now allows businesses to schedule their posts

Instagram has introduced a new feature that allows businesses to schedule their posts, providing an official solution to a task that previously relied on unofficial methods. In the past, users had to rely on external tools, such as those sending push notifications as reminders to publish posts at specific times. However, it's important to note that the official post scheduling support does not apply to ads and is not directly accessible within the Instagram product itself. Instead, this support has been incorporated into Instagram's API, granting access to social media software applications like Hootsuite, Sprout Social, and SocialFlow. These platforms can now leverage the functionality and integrate it into their own products. Instagram has made the API available to all of Facebook's Marketing Partners and Instagram Partners.

2017. LinkedIn makes its messenger smarter

LinkedIn is introducing a new smart reply capability within its messaging app, designed to assist users in maintaining a smooth conversation by offering various suggested phrases. The initial release of this feature is available in English on LinkedIn's mobile app and desktop platform. The company intends to expand its availability to other languages in the future. Users have the option to disable the smart reply feature through their settings. While LinkedIn has been experimenting with suggested replies since January, today's announcement signifies a significant advancement as the company incorporates more AI tools, including machine learning and enhanced natural language processing, to better comprehend conversation context and provide helpful suggestions.

2017. Lithium Technologies acquires Jive extranet community business

ESW Capital has revealed its intention to sell Jive's external community business, known as Jive-x, to Lithium Technologies. ESW Capital had acquired Jive in May for a reported $462 million in cash, incorporating the software company into its Aurea portfolio of companies. By divesting Jive-x, Jive can now concentrate on enhancing its intranet solution, while Lithium Technologies gains an expanded presence in the realm of online communities. Lithium, based in San Francisco, specializes in offering social media management solutions and products for online communities.

2017. New LinkedIn tool tells businesses about who’s visiting their websites

The professional social network LinkedIn has introduced a new feature that provides businesses with valuable insights into the audiences they are attracting through their marketing campaigns. The Website Demographics tool enables businesses to analyze their website visitors across eight categories, including job title, industry, company, and location. This data is derived from the information that LinkedIn users willingly provide on the platform. To establish the connection between this data and website visits, LinkedIn utilizes its conversation tracking technology, which is also utilized for targeted advertising through Matched Audiences. This feature allows businesses to gain a deeper understanding of their audience demographics and optimize their marketing strategies accordingly.

Editor: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email