Top 22 Social Media Monitoring and Management tools
Last updated: July 25, 2021
Social Media Management systems allow to monitor social networks (Facebook, Twitter, etc), track and analyse mentions of your brands and products, organize and manage social marketing campaigns and measure their impact.
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
The leading social media dashboard to manage and measure your social networks. Manage multiple social networks. Schedule tweets and messages. Track brand mentions. Analyze social media traffic.
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Create an exceptional brand experience across networks. Sprout's collaborative environment ensures smarter, faster and more efficient social communications.
Buffer is a software application designed to manage social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin. Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.
An easy to use social media management software that allows you to drive engagement and build authentic relationships on one platform.
Loomly is the Brand Success Platform that empowers marketing teams to grow successful brands online through collaboration, publishing & analytics features.
Sprinklr offers the only Social Media Management System that enables global scale for the social enterprise with social media analytics. Increase profits, reduce costs, and boost efficiency by bringing the voice of your customer deep into your enterprise. Make social an integral part of your business from marketing and customer service, to sales and beyond. Purpose-built for large enterprises to ensure the voice of the customer is heard and acted upon by every employee
#1 Marketing Platform for Instagram. Visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter
Sendible is a social media management, monitoring & analytics tool to help businesses find new customers & manage their social media presence. Sendible is a platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once.
SocialPilot - Social media marketing tool to increase brand awareness & traffic. We have tailored social media scheduling automation for marketers.
on Live Enterprise
Powerful social media monitoring and analytics tool, chosen by pioneering brands and agencies all over the world.
Talkwalker is an incredibly powerful social media analytics tool & social media monitoring tool recommended by brands and agencies worldwide.
Social media management software for growing businesses. Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team — all from a single dashboard.
Sysomos offers innovative social media monitoring tools that deliver actionable data. Sysomos MAP and Heartbeat enable new levels of social intelligence. Sysomos helps you monitor, analyze, gather insights and ultimately, make the decisions that allow you to create better products and services for your customers.
TweetDeck is a social media dashboard application for management of Twitter accounts. The most powerful Twitter tool for real-time tracking, organizing, and engagement.
Socialbakers (preferred Facebook marketing developer) is a company offering monitoring and tracking tools for analysis of social networks that are used for comparing social media stats and metrics. It's a user friendly social media analytics platform which provides a leading global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.
Netvibes is the all-in-one dashboard intelligence platform for real-time social media monitoring, social analytics, brand sentiment, reputation management, news aggregation, data analytics and real-time intelligence. Analyze all your social+enterprise data. Keep your team on track with real-time alerts, colorful visualizations and automated reporting.
Everypost is the social media publishing tool most acclaimed by content professionals and social marketers. Everypost is the easiest and most convenient app to post multimedia content across multiple social platforms. With Everypost you can now customize your content per social network or just write and forget about the limitation of 140 characters. Enjoy a whole new way about posting.
dlvr.it provides bloggers, publishers and brands a way to instantly syndicate content and expand their reach on the social web and into new channels. Our tools make it easy to manage and measure the flow of your content everywhere your audience is. dlvr.it publishes your media, your blogs, all your content to your social channels, ensuring your audience sees it instantly.
Percolate is The System of Record for Marketing, a complete web and mobile software platform to manage all your marketing in one place. Percolate is the only software designed for your brand. Our platform encodes the strategic and visual elements of your marketing, including target audiences, channels, business objectives, and identity guidelines to make everything you do more efficient and inspired.
The Leading Community Management Service for Twitter. Focus on Your Top Influencers, supporters & potential leads. Actionable Insights: whom to follow, whom to reply, whom to thank. Stress-Free Social Productivity: Commun.it analyzes relationships & helps you focus on the right people.
UberSocial will keep you up-to-date while you're on-the-go, offering lightning-fast functionality, curated content, customization options, and a richer, more user-friendly Twitter experience.
Latest news about Social Media Monitoring and Management tools
2021. B2B social management platform Oktopost raises $20M
With the pandemic forcing people online, more brand-oriented SMM platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition, and today it's rising $20 million. Oktopost’s schtick is that it is an enterprise-grade platform for B2B marketers to curate content, organize, and manage campaigns for corporate social media accounts, employee advocacy and social selling. It can also handle social listening and analytics. It also boasts native integrations with Adobe’s Marketo, Salesforce’s Pardot, HubSpot, and CRM systems such as Salesforce and Microsoft Dynamics. Oktopost’s customers include Fujitsu, Mitsubishi Electric, Xerox, SWIFT, ACI Worldwide, ContentSquare, ChargeBee and SUSE.
2020. Metigy gets $20M AUD to making online marketing easier for SMEs
Metigy, a marketing platform created to help small businesses automate more of the decision making in their online ad campaigns, has raised a Series B of $20 million AUD. Metigy’s platform gives more support to small or inexperienced marketing teams by using real-time data from their online advertising channels to create a livestream of recommendations. For example, it will tell marketing teams if they should start posting more content right away, use more hashtags or schedule more posts. The platforms also predicts what posts will result in the most conversions, helping companies decide how to spend their advertising budget.
2020. Customer experience platform Sprinklr raises $200M
Sprinklr is raising $200 million on a $2.7 billion valuation for its customer experience platform. Customer experience management is now having the kind of growth that CRM has had in the past. The company has 1,000 clients, some spending millions of dollars a year. They currently have 1,900 employees in 25 offices around the world. Sprinklr has a unique opportunity to lead a Customer Experience Management market that’s already massive — and growing — as enterprises continue to realize the urgent need to put CXM at the heart of their digital transformation strategy
2020. TikTok launches TikTok for Business
TikTok has introduced a new brand and platform called TikTok For Business that will serve as the home for all its current and future marketing solutions for brands. At launch, the site will include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app. Other products under this TikTok For Business umbrella include Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects. Brand Takeovers are the three to five-second ads that can be either a video or image. In-Feed Videos can be up to 60 seconds in length and run with the sound on. Hashtag Challenges allow brands to participate in the user community by inviting TikTok users to create content around a hashtag of their choice. Branded Effects allow brands to insert themselves more directly into the content creation experience.
2020. Yelp adds new features for reopening businesses
Over the past few months, Yelp has been taking steps to help businesses reeling from the impact of the coronavirus pandemic — things like waived fees, virtual service listings and GoFundMe fundraisers. But without getting into the question of whether the United States is reopening at the right time in the right way, it’s clear that the reopening is happening, and businesses are going to need new tools to safely navigate the changing landscape. So Yelp is announcing two of those tools today. In addition, Yelp says it will use a combination of human moderation and machine learning to update these sections with information that businesses have posted elsewhere, like whether they offer curbside pickup or virtual services.
2020. Medallia acquires voice-to-text specialist Voci Technologies
Medallia - a customer experience platform that scans online reviews, social media, and other sources to provide better insights into what a company is doing right and wrong and what needs to get addressed — announced that it would acquire Voci Technologies, a speech-to-text startup, for $59 million in cash. Medallia plans to integrate the startup’s AI technology so that voice-based interactions — for example from calls into call centers — can be part of the data crunched by its analytics platform. Despite the rise of social media, messaging channels, and (currently) a shift for people to do a lot more online, voice still accounts for the majority of customer interactions for a business, so this is an important area for Medallia to tackle.
2020. Frame AI raises $6.3M Series A to help understand customers across channels
Frame AI, a startup that uses artificial intelligence and machine learning to help companies understand their customers better across multiple channels, announced a $6.3 million Series A. Frame is basically an early warning system and continuous monitoring tool for your customer voice. What that means, in practice, is the tool plugs into help desk software, call center tooling, CRM systems and anywhere else in a company that communicates with a customer.
2020. Foursquare merges with Factual
Foursquare, the location platform, has announced its plan to merge with Factual. Foursquare is not the same company it was when it launched in 2009. The location-based social network, which let people check in to locations to share with their friends and earn badges, has evolved over time into an advertising and marketing platform focused on location as a differentiator. Factual, for its part, also launched in 2009 as a repository for open data, but over time it has become increasingly focused on using its location data to improve advertising. The company offered brands the ability to track the success of their marketing campaigns, measuring whether a campaign actually got people to visit stores physically — so you can see why it might be a good fit with Foursquare.
2020. HubSpot unveils new content management system for marketers
HubSpot, the inbound marketing firm, is launching a standalone content management system designed to make it easy for marketing personnel to add and update content. While content management, in a sense, has been core to HubSpot from the beginning — many companies use their blogging platform, for example — the company built this one from the ground up for marketers. It allows developers to use the languages they want to build the site, while taking advantage of the HubSpot CMS’s modular structure. At the same time, the modules give marketers a friendly interface to make frequent changes required in a modern website.
2019. Reputation.com raised $30M more to help enterprises manage their reputation online
Reputation.com, which works with big enterprises in areas like automotive and healthcare to help improve their visibility online and provide more accurate reports to the businesses about how their brands are perceived by customers and others, has raised $30 million in equity financing. The company competes with other firms that provide services like SEO and other online profile profile management and sees the big challenge as trying to convince businesses that there is more to having a strong profile than just an NPS score (providers of which are also competitors). So, in addition to the metrics that are usually used to compile this figure (based on customer feedback surveys typically), Reputation.com uses unstructured data as well (for example sentiment analysis from social media) and applies algorithms to this to calculate a Reputation Score.
2019. Google ramped up competition with Facebook and LinkedIn with new tools for local businesses
Google is still competing with Facebook and LinkedIn with its Google My Business suite. It's update includes a handful of other tools for making those profiles more appealing. Businesses can now add a logo to their profile, upload photos that are then displayed in a new dynamic module on their profile (and soon with captions) and set a profile cover photo. Again, more features to rival Facebook Pages. Businesses can now also claim a short name and URL for their business so they can more easily direct people right to their profile page. In a few more months, customers will be able to search Google Maps by these short names, as well. Also new today are welcome offers. This allows a business to reward a new customer for following them by offering a discount or some kind of deal.
2019. German LinkedIn rival Xing is rebranding as New Work
Xing, the business networking platform that has been described as Germany’s answer to LinkedIn, has made an acquisition to beef up its recruitment business ahead of a rebrand of the business as “New Work.” The company has also acquired Honeypot, a German startup that has built a job-hunting platform for tech people, for up to €57 million ($64 million). Xing tells us that Honeypot is its biggest acquisition to date. Xing said that it plans to rebrand as New Work in the second half of 2019, bringing together a number of other assets it has acquired and built over the years.
2019. LinkedIn rolls out video livestreaming service for business
LinkedIn is rolling out a streaming service called LinkedIn Live to select U.S. users. The social networking website built for business professionals tells us that they’re putting a focus on interactive and timely live video streams on LinkedIn Live. The company provided examples such AMA (Ask Me Anything) events or mentors giving their students advice. LinkedIn is clearly looking to shape the content streamed on the service, at least at first, by using it to support users looking to broadcast conferences, company announcements, earnings calls, and other similar events.
2018. Zoho Social got richer analytics, support for Google My Business
Social media management software Zoho Social has added revamped Reports tab that includes new data sets and graphs in an all-new interface, built from the ground up. The new Reports tab gives you a summary of your stats such as Audience demographics, Posts and Engagement analytics, Performance, and Reach & Impression, while also letting you dive deep into each one of these areas. It will also include custom dashboards for our Professional and Agency edition customers. The new Google My Business integration can help businesses schedule and publish posts to their GMB accounts, view and reply to the reviews they’ve received on their listings, and manage their presence across multiple locations using their GMB account on Zoho Social.
2018. Google to close its social network Google+
So, now you can remove Google+ from your marketing channels and remove the Google+ button from your site (some people thought that this button improves SEO positions). Google confessed that the network has not gained widespread acceptance among users, and besides, they found a vulnerability that allows outside developers access the private Google+ profile data. Therefore, Google+ will be closed by August 2019, and users will be given the opportunity to download their information from the network. The business version of the service will continue to work as part of the G Suite.
2018. LinkedIn acquires employee engagement platform Glint
LinkedIn has acquired Glint, a startup that provides employment engagement services for businesses and other organizations. One big focus for LinkedIn over the years has been how to expand the amount of engagement — and therefore revenue — it derives from paying customers, and in particular businesses that are on its platform. Today some of LinkedIn’s revenue generating products include premium memberships, recruitment (Talent Soutions) and education, by way of Lynda.com. Glint is another step ahead in that wider strategy to build out more services for those users, alongside existing services like education, CRM tools and, most recently, business intelligence.
2018. LinkedIn adds voice messaging
Professional networking platform LinkedIn is adding voice messages. The voice recording feature is available via the iOS or Android app. Users can receive messages on both mobile and on the LinkedIn website. The voice messages can be up to one minute long. While LinkedIn has proven itself a powerful tool for professional networking, with particular popularity among recruiters and HR professionals, it can also feel a bit like a second overwhelming email inbox. Voice messages could prove to be a nice break from the text, but could also add a new weight to all the inbound messages users receive on the platform. LinkedIn thinks that sending voice messages on the go is easier than typing them out. Besides the asynchronous nature of LinkedIn, as compared to phone calls and voicemails, is easier for recipients of voice messages. And finally, the company believes that users can better express themselves via voice.
2018. HubSpot added customer service tools to its marketing platform
HubSpot is expanding beyond sales and marketing with the official launch of its Service Hub for managing customer service. It includes an universal inbox for all your customer communications, a bot-builder to automate some of those customer interactions, tools for building a company knowledge base (which can then be fed into the bot-builder), tools for creating surveys and a dashboard to track how your service team is doing. ServiceHub benefits from being integrated with HubSpot’s existing products, allowing businesses to track their interactions with a customer across sales, marketing and support.
2018. Instagram launched payments for commerce
Instagram added a native payments feature to its app for some users. It lets you register a debit or credit card as part of a profile, set up a security pin, then start buying things without ever leaving Instagram. Not having to leave for a separate website and enter payment information any time you want to purchase something could make Instagram a much bigger player in commerce. A year ago Instagram announced that “we’ll roll out the ability to book a service with a business directly from their profile later this year,” but never mentioned native payments.
2018. Pinterest is rolling out its automated shopping ads to more marketers
Pinterest is expanding Shopping Ads to hundreds of additional advertisers after launching a pilot program last year as it looks to continue to ramp up that tool. Pinterest has to be able to convince marketers that it should be a mainstay advertising purchase alongside Facebook and Google, which are able to routinely show returns in value for their advertising spend. Shopping ads automatically create promoted pins from an existing product feed for a retailer. That means it’s basically one less thing for retailers to worry about as they add more and more content to the service. Most of Pinterest’s content online is business content as users share products they might be interested in one day buying or already own. As Pinterest gets more and more data on this, they’ll have a better handle on what ads work best, and hope that businesses will hand off the process in full to something more automated.
2018. Facebook takes on LinkedIn with Job Posts
Facebook is rolling out job posts (that were rolled out in the U.S. and Canada last year) to 40 more countries. Businesses will be able to post job openings to a Jobs tab on their Page, Jobs dashboard, Facebook Marketplace, and the News Feed that they can promote with ads. Meanwhile, job seekers can discover openings, auto-fill applications with their Facebook profile information, edit and submit their application, and communicate via Messenger to schedule interviews. Unlike LinkedIn, Facebook is focused basically on low-skilled job seekers. The update also brings more sections to discover jobs using filters like proximity, industry, and whether they want a full-time or part-time gig.
2018. Instagram now allows businesses to schedule their posts
Instagram now allows businesses to schedule their posts. Before, there were unofficial means to aid with this – like tools that would send out a push notification to remind you to publish a post at a given time, for example. Unfortunately, the official support for post scheduling doesn’t extend to ads, nor is it directly available with the product itself. Instead, the support is being added to Instagram’s API – meaning that social media software applications like Hootsuite, Sprout Social or SocialFlow now have access to the functionality, which they can then add to their own products. Instagram says the API is available to all of Facebook’s Marketing Partners and Instagram Partners.
2017. LinkedIn makes its messenger smarter
LinkedIn is unveiling a new smart reply feature in its messaging app, which gives users prompts with different phrases to use while they are chatting to keep the conversation flowing. The feature is launching in English first in LinkedIn’s mobile app and on desktop. LinkedIn says that it plans to roll it out to more languages sometime in the future. And users can opt out of the smart reply feature in their settings. LinkedIn has been trying suggested replies since January, but the key difference in today’s news is that the company is now using more AI tools like machine learning and more sophisticated natural language processing to be able to understand the gist of a conversation and how to help keep it going.
2017. Lithium Technologies acquires Jive extranet community business
ESW Capital announced plans to sell Jive's external community business, Jive-x, to Lithium Technologies. ESW Capital bought Jive in May for a reported $462 million in cash and folded the software company under its Aurea portfolio of companies. Company officials said today's deal allows Jive to focus on its intranet solution while boosting Lithium's footprint in online communities. San Francisco-based Lithium offers social media management solutions and online community products.
2017. New LinkedIn tool tells businesses about who’s visiting their websites
LinkedIn, the professional social network, is giving businesses a new way to see what kinds of audiences they’re attracting with their marketing efforts. The Website Demographics tool allows businesses to break down their website visitors across eight categories including job title, industry, company and location. After all, that’s the kind of data that we’re all providing as LinkedIn users. To connect that data to website visits, the company is using the same conversation tracking technology that powers its Matched Audiences ad targeting.
2017. Twitter adds location sharing for business
Twitter has released a new feature aimed at its business users. The new addition is focused on helping businesses running customer service via Twitter and offers businesses an easier way to request and share locations with their customers — for example, to enable a store-locator function, or to customize responses based on where the customer lives. The location-request option is something businesses can use over Direct Messages, by first asking the customer to share their location with a click of a button. The customer can choose whether or not they want to do so, and then can opt to share their precise location or pick a place-name from a provided list.
2017. Hootsuite acquired Snapchat analytics tool
Hootsuite, a platform that helps enterprises and brands manage their presence on social media, has acquired a Snapchat analytics solution from Naritiv to help customers track their activities on this social platform. Hootsuite today allows its customers — 15 million in total, with “hundreds of thousands” taking the paid tier of service — to manage social media across dozens of sites, from Twitter (where Hootsuite first got its start) and Facebook through to LinkedIn and many more. Today’s acquisition signifies Hootsuite’s first move to bring Snapchat into that fold.
2017. LinkedIn gets closer to CRM
LinkedIn, the social network for the working world that is now owned by Microsoft, is adding a new “enterprise” tier to its Sales Navigator product — a subscription-only service that lets salespeople tap LinkedIn for customer leads for so-called “social selling” — opening up the product for much larger groups of users. On top of this, it’s also integrating PointDrive (a tool it acquired last year to help salespeople share documents and presentations with clients); and adding CRM sync functionality to write back to whichever CRM database your company uses whatever selling you have done in LinkedIn.
2017. Hootsuite acquired social media analytics provider LiftMetrix
Social media management provider Hootsuite acquired LiftMetrix, a social analytics vendor. The company said the acquisition complements Hootsuite Analytics, its existing social media metrics dashboard, and Hootsuite Insights, the social listening platform. Until now LiftMetrix provided an app for Hootsuite that allows to calculate social media ROI based on specific marketing objectives, taking into consideration costs and inputs. So marketers can determine which posts generate the most value as determined by engagements, conversions and revenue within Hootsuite through the LiftMetrix engine.
2017. Hootsuite acquires AdEspresso, relaunches Hootsuite Ads
Social media management platform Hootsuite has acquired AdEspresso, a company that has built a set of tools to create, A-B test, and post advertisements on Facebook and Instagram. It will sit in a relaunched version of Hootsuite Ads, first introduced in 2015, but the primary aim will be to use it to augment and boost views for other social media posts that marketers are creating. This is part of a much bigger (and sometimes controversial) trend: content these days is appearing on social networks both organically, but also in the form of promoted, paid ads in order to get more visibility.