Top 15 SEO Tools
Last updated: November 17, 2021
Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy. Rankings. Links. Social. Brand. Content. Traffic. All in one place.
Manage and report all your Internet marketing with one software app. Raven features 30+ online tools for efficient management & comprehensive reporting. Whether you have one boss or 30 clients, Raven can take you from overwhelmed to overjoyed.
SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level. We collect massive amounts of SERP data for more than 106 million keywords and about 100 millions domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. We also provide accurate, customized data with quick turn-around times for your special projects.
SEO PowerSuite is the sole one-stop software solution for your whole website optimization campaign. Made up of 4 powerful tools, each dealing with its specific SEO tasks, this most complete set of SEO software covers all basic and adjoin jobs you may ever have to deal with, while pushing your website to search engines' tops.
Majestic - Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data. At the forefront of SEO, you'd love help to find potential clients, compile pitches, manage your portfolio, audit websites and report on your successes. We can do this.
Market Samurai is Noble Samurai's flagship keyword research software package. Market Samurai enables you to Find and Target Profitable Niches with Pinpoint Accuracy.
Ahrefs Site Explorer is a search engine optimization tool for monitoring and analyzing backlinks to a specific site. Huge index of links, data updates every 15 minutes, friendly interface and rich data analysis have made Site Explorer the world's most powerful tool for checking links. The tool can show links (including new and internal), linking domains, anchors, and best pages of a domain.
The BrightEdge SEO platform enables marketing professionals to align & optimize content to improve business results from organic search traffic as measured by conversions and revenue. With the advent of secure search, Google’s ‘not provided’ and the impact of Google algorithm changes, search marketing now requires SEOs to work more closely with their content marketing colleagues to target demand, optimize content, and measure progress and results.
Web CEO Online is a web-based Internet Marketing platform designed for individuals who optimize their own websites, as well as for large digital marketing agencies, that offer full online promotion packages to the corporate world.
Compare website traffic with SimilarWeb.com's advanced traffic estimator tool. See any website's traffic sources & uncover their online marketing strategies.
on Live Enterprise
Your complete SEO software solution. SEOprofiler offers sophisticated tools that help you to get better rankings in search engine, helps you to track the results of your search engines optimization activities, enables you to create beautiful reports in your company design for your boss and your clients.
SEO Tools from SEO Spyglass give your website the optimal advantage to outrank the competition on search engines. Our SEO TOOLS give you all the information you need to become the SEO consultant for your website.
WooRank is the most popular Website Review and SEO Tool. Run a free Review. Then create an Advanced Review to track and optimize your website. Small Businesses & Big Brands Rely on Us Every Day
You want to be found on the web. We want to help. Track your site's search performance with Google Search Console and browse around for more webmaster resources. If something's wrong with your site, get help fast using our top issues list, support documentation and testing tools.
Conductor is the undisputed leader of web presence management, inspiring marketers to break their addiction to paid media and create great consumer experiences through digital marketing. The Conductor Searchlight platform transforms a brand’s web presence in ‘unpaid’ channels, like organic search, content and social, into a powerful acquisition method resulting in meaningful traffic and revenue increases.
Latest news about SEO Tools
2021. Conductor raises $150M to build out its search-based, organic marketing technology
Conductor, an organic marketing platform aimed at SEO, content and web marketing teams, leveraging insights from search traffic to help build more accurate marketing strategies, has raised $150 million. At its heart, Conductor’s technology would typically be one of many tools — maybe dozens these days — that a marketer would use to both gather and analyse data to formulate and run campaigns. And to that end, the company already integrates with dozens of other sources and platforms to make that management and use easier for customers. (The list includes insights tools like Dragon Metrics, Google Trends, TalkWalker, DeepCrawl and SEMrush; project management platforms like Jira, Asana, Trello and WorkFront; and measurement tech from Adobe, Google, Webtrends and more.) But what is also interesting is that its approach in focusing around search is possibly more relevant today than ever before.
2021. Botify raises $55 million to optimize search engine indexing
Botify, that created a search engine optimization (SEO) platform so that your content is better indexed and appears more often in search results, has raised a $55 million Series C. While there are a ton of good and bad practices in the SEO industry, Botify defines itself as “white-hat company”. They respect the terms of services of search engines, they don’t scrape search results for insights, they don’t create shady backlinks on other websites. The startup first released an analytics tool that gives you insights about your website. Basically, it lets you see how a crawler analyzes your site. The company then released Botify Intelligence, which hands you a prioritized to-do list of things you can do to improve your SEO strategy. And now, the company is also working on automation with Botify Activation. When Google’s search engine bot queries your site, Botify can take over and answer requests directly.
2016. Google launched simple website testing tool for small businesses
Google launched a new tool aimed at helping business owners determine how well their website performs on the mobile web, including on both smartphones and tablets. You just type in your website address, and then the tool will score your site. It will also offer a more detailed report that makes suggestions on things that you need to fix, which you could pass on to whomever runs your website, if not yourself. Given that mobile searches surpassed desktop search for the first time last fall, it’s critical for website owners, that the sites showing up in search results are accessible, functional and performant.
2015. Web analytics service SimilarWeb raised $25M
SimilarWeb, the service that provides websites and mobile app publishers with intel about their own traffic and that of competitors, has raised $25 million in funding to continue building its business both through organic hires and acquisitions. The main rival for SimilarWeb is Alexa that made its name with website rankings. SimilarWeb is trying to do the same and go one step further with an additional layer of transparency. Besides SimilarWeb provides to users free details about search marketing, display, traffic and so on. The company makes money by charging for its Pro tier, which starts at $200/month for its most basic package and is based around modular pricing where you pay just for what data you need.
2015. Web presence management service Conductor raises $27 Million
Conductor, the web presence management platform that looks to put an end to ads, has today raised $27 million in Series D funding. The company started out as an SEO-based platform, but has watched the transition of the marketing and advertising space and found that it’s not about how much you pay to put content online, but about the quality of the content and the strategy used to share it. Instead of focusing on the price of ad banners and ad words, Conductor looks at the demographics that are drawn or targeted by a certain brand. For example, Huggies is probably targeting adults with youngish children, mostly moms. Conductor then looks at what that demographic clicks on (in almost any demographic, people click far more on unpaid content than they do on advertisements) and helps the brand formulate content and strategy.
2015. BrightEdge launched new tools for content marketers
SEO service BrightEdge has released new tools that should help you keep an eye on the competition while you’re at it. To that end, BrightEdge created its Content Optimizer, which draws on the BrightEdge Data Cube (hey, it sounds futuristic at least) to become a writing coach of sorts. As the marketer goes along, the Content Optimizer provides recommendations on things such as blog post structure or when a post is too long. With Content Optimizer 3.0, BrightEdge is adding data from a new source — competitors. That means marketers can see what kinds of content their competitors are publishing and how effective that content is, and they can get recommendations on how they can create content that can compete.