Top 11 Online Store Building Platforms
Last updated: June 22, 2021
Online Store Building Platforms allow to easily create online e-commerce store and start selling online.
Simple, Beautiful, and Flexible End-to-End E-Commerce Solution. Simply choose a stylish ecommerce website design, easily customize your online store, add products, and you're pretty much ready to accept payments. Whether you already have products, are looking to sell digital goods or are interested in drop shipping — Shopify has a complete solution for you.
Create a free website with Wix.com. Customize with Wix' free website builder, no coding skills needed. Choose a design, begin customizing and be online today! 100s of fully customizable HTML5 templates available in every category. We make it fun to create your own site - it’s hassle-free, and you don’t need any coding skills.
Whether you need simple pages, striking galleries, a professional blog, or an online store, it's all included with your Squarespace website. Unlike alternatives in Squarespace everything is mobile-ready right from the start. Creating your website with Squarespace is a simple, intuitive process. Just add and arrange your content and features anywhere you want with the click of a mouse.
WooCommerce is the most popular WordPress eCommerce plugin. And it's available for free. Packed full of features, perfectly integrated into your self-hosted WordPress website.Watch the 2 minute plugin overview
Bigcommerce provides ecommerce software solutions and shopping cart software for online businesses. Our free, premium-grade design themes give your store a professional look with no design skills required. Build or tweak your store without any coding. We offer access to HTML, CSS and WebDav for full customization. Seamlessly integrate with industry-leading tools to market your products, run your business and better serve your customers.
E-commerce SaaS service that offers the performance and flexibility you need, with none of the hassles you don't. Works with your existing site, takes less than 5 minutes to set up. Web, Facebook and mobile devices
Ecommerce website, shopping cart and hosting in one. Volusion businesses average 4X more in online sales than the nearest competition. We offer native iOS and Android applications that enable you to manage your store around the clock. Take your store anywhere with our free mobile-optimized storefront.
Create a free website in minutes with the Jimdo website builder! Add text, galleries, videos, even create an online store. Beautiful layouts. Optimized for search. Free now and forever. No coding necessary. Simply start creating your own website with just a few clicks. Make an online store.
osCommerce (“open source Commerce”) is an e-commerce and online store-management software program. It can be used on any web server that has PHP and MySQL installed. It is available as free software under the GNU General Public License.
PrestaShop is an eCommerce website builder to create and manage your online business. PrestaShop is a freemium, open source e-commerce solution.
on Live Enterprise
Manage your entire web store—from start to finish—on one platform. Zoho Commerce contains all the tools you need to build a website, accept orders, track inventory, process payments, manage shipping, market your brand, and analyze your data.
Latest news about Online Store Building Platforms
2021. Lightspeed buys Ecwid for $500M
Lightspeed has picked up two more companies in what is shaping up to be an acquisition spree for the Canadian point-of-sale software provider: e-commerce platform Ecwid for $500 million, and NuOrder, a B2B ordering platform servicing wholesales, brands and retailers, for $425 million. Ecwid itself has been around for years, initially making its name as a key partner of Facebook’s to help small businesses build commerce experiences on the social media platform, and eventually expanding to provide tools for merchants that use services like Square and Wix, as well as other third-party platforms like Instagram and Google — sometimes competing with but also potentially integrating with other e-commerce backends like Shopify.
2021. Google partners with Shopify on online shopping expansion
Google has announced it’s partnering with Shopify, giving the e-commerce platform’s more than 1.7 million merchants the ability to reach consumers through Google Search and its other services. The integration will allow merchants to sign up in just a few clicks to have their products appear across Google’s 1 billion “shopping journeys” that take place every day through Search, Maps, Images, Lens and YouTube. The news follows a series of updates to Google Shopping resulting from Amazon’s increased investment in its own advertising business, which threatens Google’s core ads business.
2021. Mailchimp moves into e-commerce
Over the course of the last few years, Mailchimp morphed from a basic newsletter platform to a fully fledged marketing company. And while the service already offered integrations with a number of e-commerce sites, it is now launching its own online stores for small and medium businesses, as well as a new appointment booking service. These new services will be part of MailChimp’s new “Websites & Commerce” plans, which starts with a free tier that offers most of the basic functionality. Users on the free plan will pay a 2% transaction fee. For $10/month, Mailchimp will remove its own branding and users will get access to email and chat support and only pay a 1.5% transaction fee
2021. Nuvemshop, LatAm’s answer to Shopify, raises $90M
São Paulo-based Nuvemshop has developed an e-commerce platform that aims to allow SMBs and merchants to connect more directly with their consumers. Nuvemshop is banking on the fact that the density of SMBs in Latin America is higher in most Latin American countries compared to the U.S. Last year, the company transitioned from a closed product to a platform that is open to everyone from third parties, developers and agencies to other SaaS vendors. Through Nuvemshop’s APIs, all those third parties can connect their apps into Nuvemshop’s platform.
2020. Shogun raises $35M to help brands take on Amazon with faster and better sites of their own
Shogun, a startup that has built a platform to help individual companies and brands design better websites, has raised $35 million. Shogun lets companies build sites that sit on top of e-commerce back-ends like Shopify, Big Commerce or Magento to let them sell goods and services. The startup plans to use the funding to continue enhancing its two main products — Page Builder, a drag-and-drop page builder; and Frontend, an end-to-end “headless commerce” solution with faster page-load times and tools for enterprises to easily update pages — and to help improve its market strategy.
2020. Commerce Layer raises $6M for its headless e-commerce platform
Commerce Layer, which has built a “headless” e-commerce platform — used to develop online sales strategies that use APIs to plug your inventory to take orders and payments from a variety of endpoints like other marketplaces, your own site and app (and the various payment systems you might use depending on the country you’re selling into), messaging services, social channels, and more — has raised a Series A of $6 million. Customers of Commerce Layer include Chilly’s (the fashionable water bottle company), Au Depart, Richard Ginori and more, who Conforti says help shape what his startup builds next: for example one of its customers wants an integration with Farfetch, the high-end fashion marketplace, and so they are building that to subsequently offer it as an option to others.
2020. Web store building startup Ecwid raises $42M
Ecwid, the startup that sells e-commerce tools directly and via third parties like Square and Wix, letting businesses build e-commerce experiences on their own websites and apps, as well as via Facebook, Instagram, Amazon, Google, and more, has raised $42 million. Ecwid is in the stable of e-commerce companies that include the likes of Shopify, BigCommerce and WooCommerce, which have seized on the growth of online shopping over the last decade and helped companies that are not digital by nature — specifically small and medium brick-and-mortar businesses — become a part of that digital economy. And to underscore that low barrier to entry, its pricing starts at free to enable shopping on a website covering 10 or fewer products.
2020. WooCommerce launches native WooCommerce Payments feature
WooCommerce, the e-commerce platform developed by Automattic, is improving the payment feature with a native solution called WooCommerce Payments. The payment feature is powered by Stripe. Compared to previous payment solutions on WooCommerce websites, it is fully integrated with the rest of the platform. Previously, WooCommerce users could enable extensions to embed payment widgets on their websites. You could use Stripe, Amazon Pay, Square or PayPal for instance. WooCommerce Payments takes this feature one step further by making it as easy as possible to get started and accept orders.
2020. Shogun raises $10M to help e-commerce brands build faster websites
Amazon may have a market cap of more than $1 trillion, but a new startup Shogun believes the e-commerce giant is “kind of dropping the ball.” It sees that a wave of direct-to-consumer brands is nibbling around edges of Amazon and beating them on buying experience. So Shogun was designed to support those brands. The company now has 11,000 customers, including MVMT, K-Swiss and Leesa. And today, Shogun is announcing that it has raised a $10 million Series A, led by Initialized Capital, with participation from VMG Partners and YC. (The startup has now raised a total of $12 million.)
2019. Commercetools raises $145M for Shopify-style e-commerce APIs for large enterprises
Commercetools, a German startup that provides a set of APIs that power e-commerce sales and related functions for large businesses, has raised $145 million. The funding comes at the same time that commercetools is getting spun out by REWE, a German retail and tourist services giant that acquired the startup in 2015. Shopify, when it was still a private company — focused more on providing e-commerce tools by way of APIs to medium and smaller customers, and it has ballooned to some 800,000 customers. Commercetools, in contrast, focuses more on companies that typically generate revenues in excess of $100 million annually, Hoerig said.
2019. Zoho Commerce Plus - the operating system for your commerce business
Zoho introduced Zoho Commerce Plus - an integrated platform that has everything you will need to build, promote, manage, and grow your e-commerce business. It allows to build a professional online store without needing to write a single line of code. Create your own branded customer experience with Zoho’s drag-and-drop store builder, which comes pre-equipped with multiple customizable templates. Zoho Commerce Plus ensures that you always have the information you need to optimize your order fulfillment. Commerce Plus boasts a single interface for every order made on every channel, across multiple warehouses and shipping carriers. Target your promotions based on trends, location, customer behavior, source of traffic, and even local weather data. Commerce Plus’s advanced targeting tools can focus your marketing efforts down to the individual buyer.
2019. Mailchimp acquired e-commerce platform LemonStand and broke up with Shopify
Mailchimp closed its app, which let users use their Shopify data to create targeted email campaigns. The partners became at odds over how customer data was shared between the two companies. Later it turned out that before it parted ways with Shopify, Mailchimp quietly made an acquisition of LemonStand, one of the e-commerce platform’s smaller competitors, to bring more integrated e-commerce features into its platform. It indicates the growing role of Mailchimp’s e-commerce business. Last year, when Mailchimp launched those new shoppable landing pages with Square. While Mailchimp is indeed building some native e-commerce features for its platform, it will continue to work with third parties (if not Shopify, the biggest of them all) to provide other functionality.
2018. Adobe acquires Magento CMS
Adobe will acquire online store builder Magento for $1.68 billion. The purchase gives Adobe a missing e-commerce platform piece that works in B2B and B2C contexts and should fit nicely in the company’s Experience Cloud. It should also help Adobe compete with Salesforce, SAP and IBM that offer own marketing, sales and service offerings in the cloud. Though, until now Magento has concentrated on SMB customers, whereas Adobe’s target audience is clearly the enterprise. If you look at the other players in the space who have already taken the e-commerce platform plunge, Salesforce got Demandware, IBM got WebSphere Commerce and SAP got Hybris, which were geared more to the enterprise target demographic, but he believes it was simply a case of the best option available.
2018. Square acquired website builder Weebly
Square which is best known for its payment software will acquire Weebly for $365 million. Weebly offers easy-to-use website-building tools and is focused on serving small businesses and e-commerce companies. The company raised $35.7 million in funding Square says that by acquiring Weebly, it can create “one cohesive solution” for entrepreneurs looking to build an online and offline business. And because 40 percent of Weebly’s 625,000 paid subscribers are outside the U.S., the deal will help Square expand globally.
2018. BigCommerce raised $64 million
E-commerce service BigCommerce, that powers online stores for Sony, Toyota and 60,000 other merchants, has raised $64 million to accelerate its business. BigCommerce has developed a template for its customers to launch websites with manageable shipping and payments tracking. It also makes it easy to cross-sell on Amazon, eBay and Facebook. The company claims it is able to help e-tailers cut down on costs by as much as 80 percent. The company also recently built an integration with Instagram to make it easier for consumers to purchase directly via the app. BigCommerce also has partnerships with PayPal and Google and plans to double down on cross-platform opportunities.
2018. BigCommerce introduced new Google Shopping campaign management solution
BigCommerce, the leading ecommerce platform, is now offering merchants access to a new Google Shopping integration. Through the integration, BigCommerce merchants will have the ability to easily configure and generate product data feeds for Google Shopping as well as automatically optimize Google Adwords campaigns directly within the BigCommerce control panel, saving merchants time, optimizing ad spend and improving sales and conversion rates. By seamlessly connecting high-intent shoppers with the products they want to purchase at the exact moment of desire, Google Shopping provides ecommerce merchants a cost-effective solution for driving relevant store traffic.
2018. Shopify now allows to fulfill orders directly from your phone
Shopify app for iOS and Android now supports buying and printing shipping labels from your phone. You can create and print labels immediately, or save them to print later, and you can manage your entire shipping workflow from the palm of your hand. You also get full access to everything you currently use in Shopify Shipping, including our low rates with supported carriers (UPS, DHL Express, USPS, and Canada Post) directly in the Shopify app.
2018. BigCommerce integrated with Akamai Image Manager
BigCommerce announced that it has chosen Akamai, the world’s largest and most trusted cloud delivery platform, to provide Akamai Image Manager to its 55,000+ BigCommerce stores around the world. As part of the agreement, BigCommerce customers will immediately gain access to Akamai’s automated image optimization technology. With Akamai Image Manager, BigCommerce merchants will have the ability to optimize each online image for device type, image quality and download size, resulting in faster page load times, an engaging customer experience and improved website conversion.
2017. Magento introduced Instant Purchase Checkout
Magento is now the first commerce leader to offer an ‘Amazon-like’ experience as a standard feature, now available in the latest release of Magento Commerce. The new Instant Purchase feature provides returning customers with a faster checkout experience by using previously-stored payment credentials and shipping information to skip checkout steps. When a customer selects the “Instant Purchase” button on a product detail page, they are immediately taken to a confirmation page where they can place the order. Instant Purchase leverages Braintree Vault, available with Braintree Credit Card, Braintree PayPal, and PayPal Payflow Pro for stored payment information. Consistent with Magento flexibility, merchants can easily modify the Instant Purchase button text and business logic to customize the experience for their needs.
2017. Shopify adds new shareable discount links
To help you make the most of the holiday shopping bonanza, Shopify added a simple new function that will help you reach out and pull those deal-hunters right into your store. Shareable Discount Links direct customers to your homepage and automatically apply a discount code to their cart. Shareable Discount Links eliminate the need to find or enter a code, and give you an enticing invitation that you can send to customers via email, Facebook, or other social media.
2017. BigCommerce integrates with Instagram
BigCommerce enables sales through Instagram. Through a new integration, BigCommerce merchants will be among the first to have access to shopping on Instagram that allows people to discover, browse and shop from product posts through Instagram’s iOS and Android apps. More than 800 million shoppers use Instagram every month, and 80 percent of Instagrammers follow at least one business account, providing brands a substantial audience with whom to share their unique products and story. Beginning today, BigCommerce merchants will now have the ability to tag products in Instagram posts, making contextual information, such as pricing and product descriptions, instantly accessible with a single click.
2017. BigCommerce expands relationship with PayPal
BigCommerce announced an expanded relationship with PayPal to provide businesses with a suite of products and services to help drive increased sales opportunities. Starting today, BigCommerce customers can more easily offer shoppers flexible consumer financing options with PayPal Credit, access innovative business financing through PayPal Working Capital and gain increased insight into their shoppers with the recently-launched PayPal Marketing Solutions through a new exclusive app for BigCommerce customers. BigCommerce and PayPal have partnered since 2013 to help merchants grow through a comprehensive solution for accepting payments online. BigCommerce’s built-in integration with PayPal powered by Braintree lets business owners easily accept credit and debit cards and offer PayPal.
2017. Shopify Mobile adds Discounts, Product Collections, Live View, and More
Last year during Black Friday Cyber Monday, more Shopify merchants logged in on mobile than on desktop. That’s why this year the developers focused on making key features you need for your #BFCMWin available on your phone or tablet. You can now create, modify, and manage discounts from your phone and tablet. Another new feature - Product collections is one of the best ways to help your customers find what they’re looking for quickly. Now, you can set up and modify Product Collections on mobile in the Shopify app. And with Live View on mobile, you can keep track of your store’s performance in real-time, which is especially handy during high-traffic days like BFCM weekend.
2017. Shopify integrates with UPS
UPS has become a new option in Shopify Shipping, so U.S.-based Shopify merchants can now offer a best-in-class delivery experience, just like enterprise retailers. With UPS and Shopify Shipping, you’ll get competitive rates of up to 52% off list rates, just in time for the holiday season. No matter how big or small your business is, you can now access UPS’ guaranteed delivery date shipping options at industry-leading rates. UPS offers Shopify merchants exclusive discounted rates, especially for heavier packages. Shopify will cover any peak surcharges on UPS Ground shipments during the holidays.
2017. Shopify introduced real-time visitors monitoring
Shopify now allows store owners to watch the activity taking place in online store, as it happens. With Live View, you can now keep track of how your store is performing in real-time right from the palm of your hand. You can track how many visitors are on your site right now and where in the world they are, watch visitors become customers and celebrate sales as they happen, monitor daily total visits, orders, and sales, keep a pulse on your purchase funnel as visitors add items to their carts, start the checkout process, and successfully make purchases, see how many pages are being viewed right now.
2017. Shopify integrates with eBay
Shopify and eBay have partnered to give you access to eBay’s customer base of over 171 million buyers, and this new sales channel is ready to use. Just like Shopify’s partnerships with Amazon, Facebook, and other top selling channels, the new eBay sales channel effortlessly syncs with your Shopify store. Merchants based in the U.S. and selling in USD can easily list and sell on eBay while conveniently managing the fulfillment and inventory process within Shopify. Simply add new products to Shopify and sync your product information in the eBay sales channel to create an eBay listing. You'll save time manually entering product information and be able to manage your entire product catalog for your online store, retail store, eBay listing, and all other sales channels, all from one place.
2017. Shopify launches new Marketing Analytics
Shopify has launched a new set of Marketing Activity and Sales Attribution Reports that give you a comprehensive understanding of how your marketing efforts are performing. You’ll see clearly and quickly what’s working (and what’s not), and can use that knowledge to improve your marketing campaigns. To bring in new customers, you may run a variety of marketing campaigns using tools like Kit, Facebook, and Google, or apps like MailChimp. You’ll see clearly and quickly what’s working (and what’s not), and can use that knowledge to improve your marketing campaigns.
2017. Magento adds Security Scan Tool
Magento has rolled out a new security scan tool that enables Magento merchants to regularly monitor their sites and receive updates regarding known security risks, malware, and unauthorized access. Security Scan is a free service of Magento and can be run on any version of Magento Commerce (formerly Enterprise Edition) and Magento Open Source (formerly Community Edition). The tool includes over 30 security tests to identify potential vulnerabilities, such as missing Magento patches, configuration issues, and failure to follow security best practices. Historical security reports of Magento sites, allow to track and monitor their progress over time.
2017. Shopify integrates with DHL Express
Shopify teamed up with DHL Express to help online store owners to access the global market. Now, you can grow your business with international shipping that works for every business, big or small. When you ship orders with DHL Express, your customers win. They'll get end-to-end shipment tracking, the security of a signature upon delivery, and their order will be there in two to five business days.You can even schedule free DHL Express pick ups in Shopify, for any volume of packages. To start using DHL Express make sure your shop is setup to ship internationally with shipping zones, add DHL Express rates to these international shipping zones, create DHL Express shipping labels for international orders and schedule a free DHL Express pickup.
2017. Squarespace introduced Gift Cards for Online Stores
Squarespace introduced digital gift cards for Squarespace Online Stores, providing yet another way for merchants to drive sales and acquire new customers. In addition to increasing sales, selling gift cards can offer many other benefits for your business. They encourage customers to spend more. Even though gift cards are preloaded with a set amount, customers often spend more than the card’s value. They make last-minute shopping possible, build brand awareness and lower return rates. Digital gift cards can be purchased and redeemed just like any other product, making them a seamless addition to your store. This feature is available to all users on the Commerce Advanced plan in all countries and currencies supported by Squarespace Commerce.