Top 15 Business and Professional social networks
Last updated: July 10, 2020
Professional and business social networks allow to find new partners and customers, build business connections, communicate with business contacts, search for talents or job proposals.
LinkedIn is a business-oriented social networking service. 250 million+ members. Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.
Facebook is a social utility that connects people with friends and others who work, study and live around them. Users must register before using the site, after which they may create a personal profile, add other users as friends, exchange messages, and receive automatic notifications when they update their profile. Using Facebook at Work employers can create separate log-ins for employees to use with their Work accounts, or users can link these up with their other profiles to access everything in one place.
Yelp provides a search tool by which visitors can access business reviews for companies that provide specific types of products and services in their area. Listings are accessible on many mobile devices and include stores, service companies, cultural venues and public places. Business owners may submit information to update their business profile.
Instagram is a simple way to capture and share the world's moments. Transform your everyday photos and videos into works of art and share them with your family and friends. See the world through somebody else's eyes by following not only the people you know, but inspirational Instagrammers, photographers, athletes, celebrities and fashion icons.
Viadeo is a Web 2.0 professional social network with 55 million members worldwide. Members include business owners, entrepreneurs and managers from a diverse range of enterprises
Twitter is an online social networking and microblogging service that enables users to send and read short 140-character text messages, called "tweets". Registered users can read and post tweets, but unregistered users can only read them.
New Work is a social software platform for enabling a small-world network for professionals. New Work lets you choose which details you want to share with other people.
Foursquare is a location-based social networking website for mobile devices, such as smartphones. Users "check in" at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the application locates nearby. Location is based on GPS hardware in the mobile device or network location provided by the application, and the map is based on data from the OpenStreetMap project. Each check-in awards the user points and sometimes "badges". The user who checks in the most often to a venue becomes the "mayor," and users regularly vie for "mayorships."
Pinterest is a visual discovery tool that you can use to find ideas for all your projects and interests. Promote your best Pins so they appear in relevant search results. Set up targeting so the right people see your Promoted Pin. You'll only pay when people click through to your website.
BranchOut is the world's largest professional network with over 800 million searchable profiles. On BranchOut, users utilize their social network from Facebook to discover all of their inside connections for jobs, recruiting and sales. BranchOut's mission is to connect the world's professionals.
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Monster's Facebook app BeKnown provides an easy way for job seekers to search for and apply for jobs without leaving Facebook. BeKnown keeps your personal and professional lives separate. We will never post to your wall without your permission.
About.me makes it easy for people to learn about you and find your content. Create a free page in minutes with no coding required.
Zerply is a network for the world’s top creative talent in TV, film, and games. Go beyond the resume - showcase your work and your talent.
SkillPages is a social platform for finding skilled people. On SkillPages, you can find people with any type of skill and see your real life connections to them. Whether you need a plumber to fix your sink, a software developer to work for your company or a tennis partner to improve your game, you can find them all on SkillPages.
Online network for businesses with a Google presence to have a one-stop shop for updating their business information online, adding photos, reading reviews. It’s focused on helping businesses reach customers through Google’s most-used platforms.
Latest news about Business and Professional social networks
2020. TikTok launches TikTok for Business
TikTok has introduced a new brand and platform called TikTok For Business that will serve as the home for all its current and future marketing solutions for brands. At launch, the site will include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app. Other products under this TikTok For Business umbrella include Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects. Brand Takeovers are the three to five-second ads that can be either a video or image. In-Feed Videos can be up to 60 seconds in length and run with the sound on. Hashtag Challenges allow brands to participate in the user community by inviting TikTok users to create content around a hashtag of their choice. Branded Effects allow brands to insert themselves more directly into the content creation experience.
2020. Yelp adds new features for reopening businesses
Over the past few months, Yelp has been taking steps to help businesses reeling from the impact of the coronavirus pandemic — things like waived fees, virtual service listings and GoFundMe fundraisers. But without getting into the question of whether the United States is reopening at the right time in the right way, it’s clear that the reopening is happening, and businesses are going to need new tools to safely navigate the changing landscape. So Yelp is announcing two of those tools today. In addition, Yelp says it will use a combination of human moderation and machine learning to update these sections with information that businesses have posted elsewhere, like whether they offer curbside pickup or virtual services.
2020. Foursquare merges with Factual
Foursquare, the location platform, has announced its plan to merge with Factual. Foursquare is not the same company it was when it launched in 2009. The location-based social network, which let people check in to locations to share with their friends and earn badges, has evolved over time into an advertising and marketing platform focused on location as a differentiator. Factual, for its part, also launched in 2009 as a repository for open data, but over time it has become increasingly focused on using its location data to improve advertising. The company offered brands the ability to track the success of their marketing campaigns, measuring whether a campaign actually got people to visit stores physically — so you can see why it might be a good fit with Foursquare.
2019. Google ramped up competition with Facebook and LinkedIn with new tools for local businesses
Google is still competing with Facebook and LinkedIn with its Google My Business suite. It's update includes a handful of other tools for making those profiles more appealing. Businesses can now add a logo to their profile, upload photos that are then displayed in a new dynamic module on their profile (and soon with captions) and set a profile cover photo. Again, more features to rival Facebook Pages. Businesses can now also claim a short name and URL for their business so they can more easily direct people right to their profile page. In a few more months, customers will be able to search Google Maps by these short names, as well. Also new today are welcome offers. This allows a business to reward a new customer for following them by offering a discount or some kind of deal.
2019. German LinkedIn rival Xing is rebranding as New Work
Xing, the business networking platform that has been described as Germany’s answer to LinkedIn, has made an acquisition to beef up its recruitment business ahead of a rebrand of the business as “New Work.” The company has also acquired Honeypot, a German startup that has built a job-hunting platform for tech people, for up to €57 million ($64 million). Xing tells us that Honeypot is its biggest acquisition to date. Xing said that it plans to rebrand as New Work in the second half of 2019, bringing together a number of other assets it has acquired and built over the years.
2019. LinkedIn rolls out video livestreaming service for business
LinkedIn is rolling out a streaming service called LinkedIn Live to select U.S. users. The social networking website built for business professionals tells us that they’re putting a focus on interactive and timely live video streams on LinkedIn Live. The company provided examples such AMA (Ask Me Anything) events or mentors giving their students advice. LinkedIn is clearly looking to shape the content streamed on the service, at least at first, by using it to support users looking to broadcast conferences, company announcements, earnings calls, and other similar events.
2018. Google+ for G Suite lives on and gets new features
While Google’s social network Google+ is closing for consumers, the business version will live on for the foreseeable future — and it’s getting a bunch of new features. Google+ for G Suite isn’t all that different from the Google+ for consumers, but its focus is very much on allowing users inside a company to easily share information. The new features that Google is announcing today give admins more tools for managing and reviewing posts, allow employees to tag content and provide better engagement metrics to posters. Tags now make it easy for employees to route content to everybody in the company, no matter which group they work in. G Suite customers who keep their reporting structure in the service will be able to provide analytics to employees so they can see how their posts are being viewed across the company and which teams engage most with them.
2018. Google to close its social network Google+
So, now you can remove Google+ from your marketing channels and remove the Google+ button from your site (some people thought that this button improves SEO positions). Google confessed that the network has not gained widespread acceptance among users, and besides, they found a vulnerability that allows outside developers access the private Google+ profile data. Therefore, Google+ will be closed by August 2019, and users will be given the opportunity to download their information from the network. The business version of the service will continue to work as part of the G Suite.
2018. LinkedIn acquires employee engagement platform Glint
LinkedIn has acquired Glint, a startup that provides employment engagement services for businesses and other organizations. One big focus for LinkedIn over the years has been how to expand the amount of engagement — and therefore revenue — it derives from paying customers, and in particular businesses that are on its platform. Today some of LinkedIn’s revenue generating products include premium memberships, recruitment (Talent Soutions) and education, by way of Lynda.com. Glint is another step ahead in that wider strategy to build out more services for those users, alongside existing services like education, CRM tools and, most recently, business intelligence.
2018. LinkedIn launches Talent Insights
LinkedIn launched a new feature called Talent Insights. It consists of two parts to it, one focused on people at a company, called “Talent Pool,” and another focused on data about a company, “Company Report.” The first of these will let businesses run searches across the LinkedIn database to discover talent with characteristics similar to those what a business might already be hiring, and figure out where they are at the moment (in terms of location and company affiliation), and where they are moving, what skills they might have in common, and how to better spot those who might be on the way up based on all of this. The second set of data tools (Company Report) provides a similar analytics profile but about your organisation and those that you would like to compare against it in areas like relative education levels and schools of the respective workforces; which skills employees have or don’t have; and so on.
2018. LinkedIn adds voice messaging
Professional networking platform LinkedIn is adding voice messages. The voice recording feature is available via the iOS or Android app. Users can receive messages on both mobile and on the LinkedIn website. The voice messages can be up to one minute long. While LinkedIn has proven itself a powerful tool for professional networking, with particular popularity among recruiters and HR professionals, it can also feel a bit like a second overwhelming email inbox. Voice messages could prove to be a nice break from the text, but could also add a new weight to all the inbound messages users receive on the platform. LinkedIn thinks that sending voice messages on the go is easier than typing them out. Besides the asynchronous nature of LinkedIn, as compared to phone calls and voicemails, is easier for recipients of voice messages. And finally, the company believes that users can better express themselves via voice.
2018. Instagram launched payments for commerce
Instagram added a native payments feature to its app for some users. It lets you register a debit or credit card as part of a profile, set up a security pin, then start buying things without ever leaving Instagram. Not having to leave for a separate website and enter payment information any time you want to purchase something could make Instagram a much bigger player in commerce. A year ago Instagram announced that “we’ll roll out the ability to book a service with a business directly from their profile later this year,” but never mentioned native payments.
2018. Pinterest is rolling out its automated shopping ads to more marketers
Pinterest is expanding Shopping Ads to hundreds of additional advertisers after launching a pilot program last year as it looks to continue to ramp up that tool. Pinterest has to be able to convince marketers that it should be a mainstay advertising purchase alongside Facebook and Google, which are able to routinely show returns in value for their advertising spend. Shopping ads automatically create promoted pins from an existing product feed for a retailer. That means it’s basically one less thing for retailers to worry about as they add more and more content to the service. Most of Pinterest’s content online is business content as users share products they might be interested in one day buying or already own. As Pinterest gets more and more data on this, they’ll have a better handle on what ads work best, and hope that businesses will hand off the process in full to something more automated.
2018. Facebook takes on LinkedIn with Job Posts
Facebook is rolling out job posts (that were rolled out in the U.S. and Canada last year) to 40 more countries. Businesses will be able to post job openings to a Jobs tab on their Page, Jobs dashboard, Facebook Marketplace, and the News Feed that they can promote with ads. Meanwhile, job seekers can discover openings, auto-fill applications with their Facebook profile information, edit and submit their application, and communicate via Messenger to schedule interviews. Unlike LinkedIn, Facebook is focused basically on low-skilled job seekers. The update also brings more sections to discover jobs using filters like proximity, industry, and whether they want a full-time or part-time gig.
2018. Instagram now allows businesses to schedule their posts
Instagram now allows businesses to schedule their posts. Before, there were unofficial means to aid with this – like tools that would send out a push notification to remind you to publish a post at a given time, for example. Unfortunately, the official support for post scheduling doesn’t extend to ads, nor is it directly available with the product itself. Instead, the support is being added to Instagram’s API – meaning that social media software applications like Hootsuite, Sprout Social or SocialFlow now have access to the functionality, which they can then add to their own products. Instagram says the API is available to all of Facebook’s Marketing Partners and Instagram Partners.
2017. LinkedIn makes its messenger smarter
LinkedIn is unveiling a new smart reply feature in its messaging app, which gives users prompts with different phrases to use while they are chatting to keep the conversation flowing. The feature is launching in English first in LinkedIn’s mobile app and on desktop. LinkedIn says that it plans to roll it out to more languages sometime in the future. And users can opt out of the smart reply feature in their settings. LinkedIn has been trying suggested replies since January, but the key difference in today’s news is that the company is now using more AI tools like machine learning and more sophisticated natural language processing to be able to understand the gist of a conversation and how to help keep it going.
2017. New LinkedIn tool tells businesses about who’s visiting their websites
LinkedIn, the professional social network, is giving businesses a new way to see what kinds of audiences they’re attracting with their marketing efforts. The Website Demographics tool allows businesses to break down their website visitors across eight categories including job title, industry, company and location. After all, that’s the kind of data that we’re all providing as LinkedIn users. To connect that data to website visits, the company is using the same conversation tracking technology that powers its Matched Audiences ad targeting.
2017. Twitter adds location sharing for business
Twitter has released a new feature aimed at its business users. The new addition is focused on helping businesses running customer service via Twitter and offers businesses an easier way to request and share locations with their customers — for example, to enable a store-locator function, or to customize responses based on where the customer lives. The location-request option is something businesses can use over Direct Messages, by first asking the customer to share their location with a click of a button. The customer can choose whether or not they want to do so, and then can opt to share their precise location or pick a place-name from a provided list.
2017. LinkedIn gets closer to CRM
LinkedIn, the social network for the working world that is now owned by Microsoft, is adding a new “enterprise” tier to its Sales Navigator product — a subscription-only service that lets salespeople tap LinkedIn for customer leads for so-called “social selling” — opening up the product for much larger groups of users. On top of this, it’s also integrating PointDrive (a tool it acquired last year to help salespeople share documents and presentations with clients); and adding CRM sync functionality to write back to whichever CRM database your company uses whatever selling you have done in LinkedIn.
2017. LinkedIn launched new desktop version with chatbots
LinkedIn is unveiling redesign of its desktop site, complete with a simpler, app-like look; a new messaging experience that appears as a pop-up on the homepage; and updated search features. LinkedIn said the new desktop version will be rolling out globally over the next few weeks. The new app is moving away from the busy pages of the past and attempting to reduce clutter by reducing the navigation to seven areas: Home (Your Feed), Messaging, Jobs, Notifications, Me (your old profile page), My Network, and Search. Besides LinkedIn has introduced its own form of chatbots. They are little helpers that will suggest things to talk about to “break the ice” with people. They will also suggest people you can chat with at companies if you aren’t even at the ice-breaking point.