Top 10 Mobile App Analytics platforms

July 26, 2023 | Editor: Michael Stromann

Mobile app analytics platforms enable app developers and businesses to gain valuable insights into the performance and usage of their mobile applications. These platforms typically provide data on user engagement, retention, conversion rates, and app usage patterns, empowering businesses to make data-driven decisions, optimize their app's user experience, and drive higher user satisfaction and business outcomes.
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.
Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers.
Any question you can ask about your data, Mixpanel can answer. There are many metrics that measure engagement; page views are not one of them. Make your product better by measuring actions, not page views. Mixpanel's power lies in giving you the ability to learn more from your data by being able to ask increasingly important and complex questions. Most analytics products limit insights to basic trend lines, showing for example "number of homepage visits" over time. Mixpanel goes further by enabling you to ask more of your data.
Crittercism was built up from the ground specifically for mobile. Crittercism is a complete Mobile Application Performance Management (mAPM) solution that monitors both errors within the app as well as cloud services that interact with the app.
Most of the world's developers rely on the TestFlight platform for beta testing, crash reporting and analytics. Send your beta apps over the air with ease. It's simple, painless, and magical. The added benefit of unlimited devices with all the TestFlight features, at no charge. Manage devices and create custom distribution lists to selectively send builds over the air. Beta testing transparency. No longer wonder which testers received your apps & keep track of feedback.
As an official Facebook & Twitter Mobile Measurement Partner, AppsFlyer is a one-stop shop for any mobile advertiser providing unbiased attribution, mobile campaign analytics, in-app user engagement, lifetime value analysis, ROI and retargeting.
Localytics helps to build stronger relationships with their mobile and web app users through analytics and marketing platform. It’s a win-win for brands and end-users alike. App publishers create better app experiences, leading to passionate users that ultimately drive engagement, loyalty and revenue.
The world's best developers rely on HockeyApp to develop the world’s best apps. Distribute beta versions on iOS, Android, Windows Phone, and Mac OS, collect live crash reports, get feedback from users, recruit new testers, and analyze test coverage.
9 (former App Annie) is the standard in app analytics and app market data, giving you one easy-to-use platform for running every stage of your app business.
Use our app analytics to analyze the performance of your apps across all major app stores and ad networks. Track downloads, revenues, rankings, reviews, ratings, and keep an eye on the competition. Get a quick birds-eye view on a daily basis using the fully customizable dashboard, or slice-and-dice the data to detailed levels and compare performance across apps, stores or countries.
Instant visibility. Use data to make better decisions and motivate your team. Stop wasting time hunting down the data you need. Simply display your key metrics on a beautifully designed and intuitive real-time dashboard. Choose your metrics based on your current business goals. Pull in the data you need from the services you use. See your data in real-time and make informed decisions.
Kochava is a leading mobile attribution and analytics platform, with all the right features to be the only partner you’ll need. Visualize the true impact of your UA investments with real-time attribution and analytics.
adjust is a business intelligence platform for mobile app marketers, combining attribution for advertising sources with advanced analytics and store statistics. Analyze each cohort and interaction in real time to see how your users respond to updates
Apsalar provides marketing analytics solutions for mobile app marketers worldwide, allowing them to effectively measure their marketing efforts, understand who their most performing mobile customers are and create highly performing audiences for user acquisition and retargeting.
Mobile A/B testing that just works. Taplytics is the only platform that delivers a comprehensive suite of tools that is proven to drive revenue. Enabling your whole team to find insights that make your app more profitable.
The Most Powerful Mobile A/B Testing Solution. Apptimize's unique expertise in A/B testing means our solution is engineered to handle edge cases without interfering with your users' experiences.
Appsee is a mobile app analytics platform that offers a unique and powerful analytics solution, enabling you to optimize the user experience in your app. It automatically tracks all users' interactions in your app, provides insights into their behavior and helps you keep them happy.
Analytics for Developers. It's really easy to get up and running with Keen IO – any time you can ask questions or give feedback directly to the developers working on it

Latest news about Mobile App Analytics platforms

2023. Mixpanel moves into marketing data with its latest product

Mixpanel has traditionally offered product teams information about product usage, but as third-party data and cookies have come to an end, product data has become more valuable to other departments within the company. As a result, Mixpanel has developed a new product called Mixpanel Marketing Analytics, which makes it easier for marketing teams to access this data. This enables marketing teams to use the data to gain a better understanding of customers and improve their overall experience. Mixpanel has streamlined the querying process and created job-specific templates within the interface to make it easier for both product and marketing teams to access and utilize the data in a way that is meaningful to them.

2016. Mobile analytics service App Annie raised $63 Million

App Annie, a platform that assists developers, investors, and journalists in gaining deeper insights into app rankings and trends, has successfully secured $63 million in Series E funding. This financing round takes place approximately one year after App Annie raised $55 million, bringing the total funding for the company to approximately $157 million. The infusion of new capital aims to further accelerate the company's already rapid growth. Currently, App Annie boasts 500,000 registered members, with "hundreds" of them subscribing annually for access to its advanced analytics services. The average yearly subscription costs $80,000 per subscriber.

2015. App analytics company Keen IO goes open source

The analytics platform provider, Keen IO, has made an exciting announcement by open-sourcing one of its essential features. By open-sourcing these tools, Keen IO enables its customers to integrate the interface into their internal websites and applications, giving them the flexibility to customize and enhance the interface according to their specific needs. This move allows customers, such as Mic, a publisher targeting millennials, to empower their journalists with the ability to directly query data, rather than relying solely on pre-generated reports. The open-source approach encourages collaboration and potential contributions from customers, fostering an environment of continuous improvement and innovation.

2015. Mixpanel introduced codeless mobile analytics

Mobile analytics service Mixpanel has introduced a new feature designed to simplify the customization of its analytics tools for mobile businesses, eliminating the need for additional code. With the introduction of Codeless Mobile Analytics, customers can utilize a user-friendly point-and-click interface to identify and track specific interactions within their Android or iOS apps. Once the Mixpanel SDK is installed, any subsequent modifications can be implemented immediately without requiring an update or approval from the App Store. This empowers optimization, testing, and marketing teams to make adjustments to their app analytics dashboard independently, without relying on developers for assistance.

2015. Mobile analitycs service App Annie integrates with Google Analytics

The mobile app intelligence platform App Annie has expanded its range of features by introducing in-app analytics. This new service seamlessly integrates with Google Analytics, providing app developers with a convenient way to access usage metrics from five app stores, in addition to data from 34 advertising platforms, all within a unified online dashboard. The supported app stores include iTunes, Google Play, the Amazon Appstore, the Windows Store, and the Windows Phone Store. Furthermore, App Annie is capable of aggregating advertising data from various services such as Tapjoy, Inmobi, Applovin, Facebook, AdMob, AppLift, and many others. Currently, the In-App Analytics feature is offered for free by App Annie. Developers can begin utilizing it without the need to install an SDK; instead, they simply add Google Analytics as a new "connection" on their dashboard.

2015. Flurry to provide analytics for Apple Watch app developers

Mobile analytics service Flurry, which is under the ownership of Yahoo, has unveiled its support for the Apple Watch. With the increasing number of developers focusing on building applications for the Apple Watch ecosystem, understanding user engagement with these small-screen apps becomes crucial. User behavior and relevant metrics for Apple Watch applications are likely to differ significantly from those of smartphone apps. Flurry's introduction of Apple Watch metrics enables developers to track various aspects, including new users, active users, total event occurrences per day, daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This announcement follows the recent news from mobile marketing firm Fiksu and Kochava, both of which also introduced tracking capabilities for Apple Watch events. App Annie has similarly updated its Store Stats to accommodate Apple Watch tracking. However, as one of the prominent players in the mobile analytics field, Flurry's support is expected to have a widespread impact, reaching a diverse range of app developers.

2015. Mobile analytics provider Kochava acquired mobile ad optimization developer InferSystems

Mobile analytics provider Kochava has recently completed the acquisition of ad tech company InferSystems, intending to leverage its technology for the development of a new product known as the Kochava Optimization Beacon. This innovative product enables Kochava to expand its offerings from mobile ad measurement to optimization. Presently, advertisers utilizing Kochava need to manually examine campaign data, identify underperforming ad networks or publishers, and subsequently engage with the respective ad network to adjust their spending accordingly. However, with the introduction of the Optimization Beacon, this analysis and adjustment process can be automated, based on predetermined rules and goals set by the advertiser. While there are various ad optimization technologies available, most are controlled by demand-side platforms (DSPs), which are the purchasing tools commonly used by advertisers. Consequently, advertisers tend to select DSPs based on their optimization capabilities rather than the quality of their ad inventory, posing a challenge in the industry.

2015. Mobile ad measurement platform AppsFlyer raises $20 Million

AppsFlyer, a startup that collaborates with major platforms such as Facebook, Twitter, and Google to evaluate the effectiveness of in-app mobile ads, has secured $20 million in a Series B funding round. The company provides a dashboard that enables advertisers and other stakeholders to assess the performance of their ads. This information empowers brands to launch and measure subsequent campaigns using the same dashboard. Additionally, AppsFlyer positions itself as a comprehensive solution by integrating with various analytics services like Mixpanel, Swrve, Game Analytics, and deltaDNA.

2014. Microsoft acquired mobile app testing platform HockeyApp

Similar to Apple's Test Flight and Twitter's Crashlytics, Microsoft has joined the game with its acquisition of HockeyApp. As the Windows Phone manufacturer continues to enhance its mobile business, it places a strong emphasis on catering to developers. HockeyApp offers a comprehensive suite of tools, encompassing live crash reports, user feedback features, a beta distribution platform, and test analysis that spans across Windows Phone, Android, and iOS. Microsoft has been actively expanding its app offerings to Android and iOS, recognizing the importance of attracting developers to its platform. By providing a testing and development environment beyond just Windows Phone, Microsoft aims to create a compelling ecosystem for developers.

2014. Mobile A/B testing service Taplytics adds Android support

The mobile app A/B testing service Taplytics has expanded its support to include Android apps, previously being available exclusively for iOS. Additionally, Taplytics has introduced a new analytics offering known as Taplytics Insights. This feature provides customers with vital metrics such as acquisition, engagement, cohort and retention analysis, as well as activation analysis, all without requiring any additional instrumentation. Services like Taplytics empower developers to experiment with various variations of their app's interface and code, enabling them to make changes without the need for App Store approval or the update process. Notably, there are several other startups in the mobile testing space, including Apptimize and Optimizely.

2014. Mobile analytics service Appsee gets $2M funding

Israeli startup Appsee has secured an additional $2 million in funding through a series A round. Appsee specializes in offering a variety of tools to analyze user behavior in mobile apps. One notable feature is touch recording, which monitors all touch gestures across an app's screens and presents them in easy-to-understand heat maps. The platform also includes conversion funnels and crash recordings that automatically detect and document crash sessions, along with crash logs. Appsee's ultimate objective is to assist developers in enhancing the user experience by leveraging the insights provided by its analytics service. This, in turn, enables developers to boost user engagement, retention, and potentially lucrative in-app purchases.

2014. Mixpanel adds mobile A/B testing to its analytics platform

The web and mobile analytics service Mixpanel is unveiling a new feature today, catering to mobile developers seeking to experiment with different variations of their applications. Making modifications to the app is a straightforward process. For instance, relocating a button is as simple as dragging it, while implementing more advanced changes, such as altering in-game physics, remains relatively speedy. This simplicity is crucial as it enables marketers, product managers, and non-engineers to utilize these tools as well. By eliminating the need to rely on developers for testing promising ideas, the process becomes more accessible. Moreover, the A/B testing service is seamlessly integrated with Mixpanel's analytics platform, particularly leveraging user-specific data. This integration facilitates targeted testing by allowing changes to be tested on specific user groups.

2014. Yahoo acquired mobile analytics service Flurry

Yahoo is purchasing Flurry, a mobile app analytics and advertising startup, for an estimated price range of $200-$300 million. Flurry collaborates with approximately 170,000 developers, collecting data from 150 billion app sessions per month, to provide valuable insights to app publishers regarding their audiences, app usage, and app performance. This information helps enhance app functionality and optimize revenue generation. Flurry's data powers an advertising platform utilized by brands to target specific audiences on apps within Flurry's network, and enables developers to monetize their apps with more relevant inventory. The acquisition of Flurry not only boosts Yahoo's mobile advertising revenues but also positions Yahoo as a key player in the monetization and utilization of mobile technology as it expands its ad tech business.

Editor: Michael Stromann
Michael is an expert in IT Service Management, IT Security and software development. With his extensive experience as a software developer and active involvement in multiple ERP implementation projects, Michael brings a wealth of practical knowledge to his writings. Having previously worked at SAP, he has honed his expertise and gained a deep understanding of software development and implementation processes. Currently, as a freelance developer, Michael continues to contribute to the IT community by sharing his insights through guest articles published on several IT portals. You can contact Michael by email