Top 10 Mobile Analytics Services

Latest news about Mobile Analytics Services

2016. Mobile analytics service App Annie raised $63 Million



App Annie, that helps developers, investors, and journalists looking to better understand app rankings and trends, has raised $63 million in Series E funding. The financing comes almost exactly one year after App Annie closed on $55 million in funding and brings the company’s total funding to roughly $157 million. The new capital is meant to fuel the company’s already rapid growth. The company right now claims 500,000 registered members, “hundreds” pay the company a yearly subscription for its advanced analytics services. An average yearly contract costs a subscriber $80,000 per year.


2015. App analytics company Keen IO goes open source



Keen IO, the company allows customers to create their own analytics tools without having to develop the infrastructure from scratch, announced today that it’s open-sourcing one of its key features. By open-sourcing the tools, Keen IO is allowing customers to embed the interface into their own internal websites and apps, customize the interface and potentially improve it and contribute back. For example, a customer like millennial-focused publisher Mic could offer their journalists an area where they can query the data on their own, rather than sticking to “pre-digested reports.”

2015. Mixpanel introduced codeless mobile analytics



Mobile analytics service Mixpanel unveiled a new feature that should make it easier for mobile businesses to customize the company’s analytics tools without writing any additional code. With Codeless Mobile Analytics, customers can use a point-and-click interface to identify the interactions that they want to track in their Android or iOS app. And after the Mixpanel SDK has been installed, any additional changes will go live without an App Store update or approval. So now optimization, testing and marketing teams can adjust app analytics dashboard without having to ask for help from their developers.


2015. Mobile analitycs service App Annie integrates with Google Analytics



Mobile app intelligence platform App Annie is expanding its feature set with the debut of in-app analytics. The service integrates with Google Analytics, allowing app developers a way to view usage metrics across five app stores alongside data from 34 advertising platforms in an online dashboard. Supported app stores include Apple’s iTunes, Google Play, the Amazon Appstore, the Windows Store, and the Windows Phone Store. Meanwhile, App Annie is able to pull in ad data from services like Tapjoy, Inmobi, Applovin, Facebook, AdMob, AppLift and many more. In-App Analytics is currently a free offering, says App Annie. To get started, developers don’t need to install an SDK – they just add Google Analytics as a new “connection” on their dashboard.


2015. Flurry to provide analytics for Apple Watch app developers



Mobile analytics service Flurry, owned by Yahoo, is adding support for Apple Watch. For those developers who are building apps for the Apple Watch ecosystem, it’s important to understand how users are engaging with these new small-screen applications, as user behavior and the metrics that matter are likely to be very different from those for smartphone applications. With the newly introduced Apple Watch metrics, developers can now track new users, active users, the total event occurrences by day, the daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This news follows mobile marketing firm Fiksu’s announcement this week that it would allow developers to track Apple Watch events, as well as Kochava’s earlier move into this space. App Annie also recently updated its Store Stats to track Apple Watch. But as one of the larger players in terms of mobile analytics, Yahoo Flurry’s support will likely reach a wide range of app developers.


2015. Mobile analytics provider Kochava acquired mobile ad optimization developer InferSystems



Mobile analytics provider Kochava has acquired ad tech company InferSystems and will use its technology to build a product called the Kochava Optimization Beacon. The new product allows the company to move beyond mobile ad measurement into optimization. Currently advertisers using Kochava have to look at campaign data, determine which ad networks or publishers aren’t performing, then contact someone at the ad network to adjust their spending accordingly. With the new Optimization Beacon, this analysis and adjustment can happen automatically, based on rules and goals identified by the advertiser. There’s plenty of ad optimization technology out there, but it’s largely controlled by the demand-side platforms, i.e., the buying tools used by many advertisers. The issue there is that advertisers are then choosing DSPs based on their optimization capabilities, not the quality of their ad inventory.


2015. Mobile ad measurement platform AppsFlyer raises $20 Million



AppsFlyer, a startup that partners with the likes of Facebook, Twitter and Google to measure the effectiveness of in-app mobile ads, has raised $20 million in a Series B round. It helps demonstrate advertisers and others in the ecosystem how well an ad is performing by way of a dashboard. Brands can then, in turn, use the dashboard to launch and measure subsequent campaigns. It also positions itself as a one-stop shop, with integrations with other analytics services like Mixpanel, Swrve, Game Analytics, and deltaDNA.


2014. Microsoft acquired mobile app testing platform HockeyApp



Apple has Test Flight, Twitter has Crashlytics, and now Microsoft has HockeyApp. The Windows Phone maker has made an acquisition to continue building out its mobile business, this time focusing on developers. HockeyApp is a suite of tools that includes live crash reports, user feedback tools, a beta distribution platform and test analysis that works across Windows Phone as well as Android and iOS.  Microsoft  has been focusing on expanding its own apps to Android and iOS, and to continue to court developers to its platform, it needs to make it a place where they can test and develop more than just for Windows Phone.


2014. Mobile A/B testing service Taplytics adds Android support



A/B testing service for mobile apps Taplytics adds support for Android apps (the service was previously iOS-only) and an analytics product called Taplytics Insights (wuch gives customers key indicators like acquisition, engagement, cohort and retention analysis and activation analysis without any instrumentation). Service like Taplytics allow developers to test variations of their app interface and code, and to make those changes without going through the App Store approval and update process. (There are a number of other startups focused on mobile testing, including Apptimize — and Optimizely).


2014. Mobile analytics service Appsee gets $2M funding



Israeli startup Appsee, that offers an array of tools for measuring mobile app user behaviour, has topped up its funding by closing a modest $2 million series A round. Appsee has several unique features, including touch recording that tracks all touch gestures in each of an app’s screens and aggregates them into easily digestible heat maps, conversion funnels, and crash recordings that detect and record crash sessions automatically as well as provide crash logs. The goal of Appsee, of course, isn’t just to help developers improve the user experience based on the insights its analytics service can provide, but, in turn, to enable them to increase user engagement, retention and those potentially lucrative in-app purchases.


2014. Mixpanel adds mobile A/B testing to its analytics platform


Web and mobile analytics servise Mixpanel is launching a new feature today for mobile developers who want to test out different variations of their app. Making changes to the app is pretty simple. If you want to move a button, just drag the button. And doing something a little more sophisticated, namely changing in-game physics, was still relatively quick. That simplicity is important, because marketers and product managers and non-engineers want to be able to use these products, too — if they have a promising idea, it’s easier if that don’t have to go through a developer to test it. In addition, the A/B testing service ties into Mixpanel’s analytics platform, particularly the data that focuses on individual users. That makes it easier to test changes with specific groups of users.


2014. Yahoo acquired mobile analytics service Flurry



Yahoo is buying Flurry, the mobile app analytics and advertising startup, with a price that could be anywhere between $200-$300M. Flurry works with some 170,000 developers, picking up data from 150 billion app sessions each month, to provide information to app publishers about their audiences, app usage and app performance, providing insights to improve how apps work. And to improve how apps make money. Flurry uses that data, for example, to power its advertising platform, which is used by brands to target specific audiences on apps in Flurry’s network, and by developers to monetise their apps with more relevant inventory. What Flurry can give to Yahoo is not just a boost in mobile advertising revenues, but, as Yahoo builds out its ad tech business, a more central role in how others are monetising and using mobile.