Top 13 Marketing software
Last updated: January 19, 2020
Marketing software suites provide full range of tools that help to engage, and acquire new customers through email, events, internet and mobile advertising campaigns and social media.
Most-popular CRM. Easy collaboration. Proven cloud platform. Salesforce.com offers everything you need to transform your business into a Social Enterprise, so you can connect to customers and employees like never before. With no software or hardware to install, you're up and running—and seeing a positive impact on your business—quickly.
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
Constant Contact's Small Business Marketing suite of tools help you reach, engage, and acquire new customers through email, events, and social media. Log in once and create campaigns that adapt to your changing goals, from one place. With the Constant Contact Toolkit you can easily send newsletters, run a Facebook promotion, manage events, get feedback, and more. Sync the tools you already use—like Google Analytics, Facebook, and Salesforce—with your campaigns, too.
Fast and easy marketing software that helps B2B marketing professionals drive revenue and improve accountability.
Pardot offers a software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Oracle Marketing Cloud personalizes customer experiences with marketing software including content marketing, social marketing, and data management.
Adobe Experience Cloud gives you the most complete set of integrated digital marketing solutions available. It provides everything you need to organize, access, and personalize your marketing content. It gives you deep insights into what’s working with your customers and the ability to consistently deliver the best experiences to every customer across every channel.
Unica is a brand within HCL software, a part of HCL Technologies comprising multiple Enterprise Marketing Management components. It was formerly a brand within IBM.
Act-On's easy-to-use marketing automation helps you get more done – email, lead generation, social media, analytics – with less time and effort. Lead nurturing is the technique of communicating with prospects in a timed cadence to keep them engaged with your company and help them progress through the buyer’s journey. With Act-On’s simple drag and drop interface, you can create an automated program to manage the whole process and include both sales and marketing in the right steps. Cultivate your leads and increase conversion, with less time and effort.
Demandforce is an automated marketing and communications software that automatically syncs with your management system and marketing. Keeping up with all of the changes in technology and online services is hard, but you need to communicate and market like the big boys or your business won't survive. Demandforce is here to help.
on Live Enterprise
Google Marketing Platform is a unified advertising and analytics platform for smarter marketing and better results.
Zoho MarketingHub is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.
Ometria is a customer insight and marketing automation platform which lets retailers communicate with their customers in a personalised way.
Latest news about Marketing software
2020. Funnel raises $47M for its marketing data preparation software
Funnel, the Stockholm-based startup that offers technology to help businesses prepare — or make “business-ready” — their marketing data for better reporting and analysis, has closed $47 million in Series B funding. Funnel set out to let marketers automate their online marketing data from multiple platforms in real time, so that they can more accurately analyse their online marketing spend. Initially that included visualising the marketing data, but now the company has decided to focus solely on collecting the data from all of the disparate marketing channels, and cleaning it up and normalizing it so that it can be imported into popular business intelligence tools to be analysed.
2019. Appier raises $80M for AI-based marketing technology
Appier, a Taipei-based startup that provides an artificial intelligence engine to brands and retailers to help improve customer engagement, predict purchasing and improve conversions on their sites, has picked up $80 million. Appier’s initial and core product is a cross-platform advertising engine, CrossX, which covers retargeting and app installations, but also provides deep learning to help publishers and brands discover new audiences for their products. This is still the company’s most popular product, but around it, Appier has built a series of other services around the basic concept of better customer information, specifically sourcing and utilising customer data in more intelligent ways. This has included making acquisitions — of QGraph and Emotion Intelligence (Emin) to bring in more analytics and functionality into the platform.
2019. Customer marketing software Ometria raised $21M
Ometria an AI-powered customer marketing platform has raised $21 million in a Series B funding. The funding will be used to accelerate Ometria’s product development, expanding the platform’s specialist retail marketing capabilities and further innovating its AI-based technology. Ometria’s schtick is that it addresses the fact that consumers will no longer tolerate the torrent of communication sent toward them that is basically irrelevant, especially as the retail environment becomes ever more competitive. Its main competitors are spread across companies like email service providers (Emarsys, Sailthru, Selligent, Bronto, Dotmailer), behavioral marketing tools (CloudIQ, SaleCycle, Yieldify) and customer insight companies (More2, AgileOne). Its argument is that none of these companies were developed specifically for retail, or to create and use a unified predictive profile of each customer.
2019. SugarCRM moved into marketing automation with Salesfusion acquisition
SugarCRM has acquired Salesfusion to help build out the marketing automation side of its business. SugarCRM CEO Craig Charlton says he recognized that marketing automation was an area of the platform that badly needed enhancing. Faced with a build or buy decision, he decided it would be faster to buy a company and began looking for an acquisition target. It has been a period of transition for SugarCRM, which has had a hard time keeping up with giants in the industry, particularly Salesforce. The company dipped into the private equity market last summer and took a substantial investment from Accel-KKR, which several reports pegged as a nine-figure deal, and PitchBook characterized as a leveraged buyout.
2019. Mailchimp expanded from email to full marketing platform
Mailchimp, that is known best as a popular tool for customer-facing email activities, will start to offer a full marketing platform aimed at smaller organizations. The new platform will feature a number of new products within it. They include technology to record and track customer leads; the ability to purchase domains and build sites; ad retargeting on Facebook and Instagram; social media management. It will also offer business intelligence that leverages a new move into the artificial intelligence to provide recommendations to users on how and when to market to whom. The latter of these will be particularly interesting considering the data that it has collected and will collect on 4 billion individuals and their responses to emails and other services that Mailchimp now offers.
2019. Zoho unveiled unified marketing automation software - MarketingHub
Zoho unveiled MarketingHub, the all-in-one marketing automation software that combines the power of a well-built, cohesive platform and the functionality of distinct marketing tools. It allows to generate more leads, convert them to customers, and retain them longer. With MarketingHub, you can create unique lead-to-customer journeys and targeted marketing campaigns. You’ll now know the reason behind everything—from why people visited your website and what stage your leads are currently in, to how a recent successful campaign fetched more returns.
2018. Adobe acquires Marketo for $4.75 billion
Adobe it to acquire marketing automation company Marketo for $4.75 billion. The deal gives Adobe a strong position in enterprise marketing as it competes with Salesforce, Microsoft, Oracle and SAP. It also gives Adobe a huge boost for its Marketing Cloud offering and provides it with not only a missing piece, but Marketo’s base of 5000 customers and the opportunity to increase revenue in this part of their catalogue, while allowing them to compete harder inside the enterprise.
2017. HubSpot unveiled Conversations
CRM, marketing, sales and customer experience provider HubSpot unveiled a series of product updates that include integrations with Facebook (advertising), Shopify (ecommerce) and a new "Conversations" tool that, with the help of chatbots, unites customer messages into one inbox. According to HubSpot, Conversations is the evolution of our live chat platform. Having messages in one place is critical for moments like the handoff from sales to support. Features include conversation tie-ins to HubSpot CRM and the ability to build chatbots to aid the conversations process — leveraging technology from HubSpot’s recent acquisition of chatbot platform Motion AI.
2017. Adobe Campaign gets AI-features
Adobe announced a number of new capabilities for its Adobe Campaign email marketing tools. Most of these are available now (better dashboards, new email templates, better support for multilingual campaigns), but the most interesting are new machine learning-powered features that allow to find the best subject lines for emails and soon, it’ll also be able to suggest just the right image to show to the right person who opens a marketing email. Another new predictive feature the company showed off is a new tool for predicting customer churn based on how users engage with emails. That’s some pretty standard machine-learning stuff, but like all of these projects, it’s only as good as the data you feed it. Combined with data from Campaigns, this tool can predict when a customer is likely to unsubscribe from a service, for example.
2017. Marketo picks Google Cloud to migrate from on-prem data centers
Marketo, the marketing automation platform, has chosen Google Cloud Platform to migrate its entire on-prem operation. The partnership will extend beyond hosting with Google also providing deeper integration with GSuite. Google says that should enable Marketo customers to generate content and communicate with customers directly from the Marketo platform using Google tools like Gmail, Sheets and Hangouts Chat. In addition, Marketo plans to use Google BigQuery for advanced analytics and Google’s machine learning APIs with the goal of providing better marketing insights for its customers.
2017. Marketing platform HubSpot acquires AI startup Kemvi
Inbound marketing and sales platform HubSpot has acquired Kemvi, a startup applying artificial intelligence and machine learning to help sales teams. A few months ago, Kemvi launched DeepGraph, a product that analyzes public data so that salespeople can ident ify the best time (say, after a job change or the publication of an article) to reach out to potential customers. It also proactively reaches out to verify leads. HubSpot had been looking for new ways to bring AI technology into its platform to fight alternatives. It found Kemvi particularly appealing because it addressed a real need among salespeople.
2016. Salesforce acquired enterprise analytics provider BeyondCore
Salesforce has acquired business analytics platform BeyondCore. It is an enterprise analytics tool that bolsters business intelligence with computational and statistical analysis. While Salesforce could have gone fishing and come up with a number of business intelligence companies to buy, BeyondCore was already integrated with the Salesforce platform. Whether the transaction will turn out to be a critical key in an assault against Microsoft, or simply a strategic acquihire is yet to be seen. Until then, we will be eating popcorn waiting for the next Salesforce acquisition.
2016. Vista Equity Partners acquired marketing platform Marketo
San Francisco-based Vista Equity Partners is acquiring online marketing platform Marketo for $1.79 billion. The acquisition will allow Marketo to continue to focus on customer success and to remain the independent category leader, continuing to set the agenda for product innovation and thought leadership for the entire digital marketing industry. It will also enable us to successfully deliver on the bold vision we recently set forth — to give tomorrow's marketers and the C-suite an ultra-high-scale enterprise platform for customer engagement.
2015. Marketing software Pardot improves collaboration and productivity
B2B marketing automation software Pardot (owned by Salesforce) rolled out several nice productivity and collaboration improvements: Chrome extension, that can track emails, faster data synchronization, data visualization and new customization features for reporting. The Chrome extension for Gmail - is a marketing automation plug-in that lets sales reps send trackable emails directly from Gmail. It is not just about making life easier for sales reps so they can sell more and better; it's also a new B2B tool, almost a stealth one as it is disguised as an innocent email plug-in, for sales. It's a similar story with the other enhancements. The data synch with Salesforce is now the fastest out of any marketing automation tool, checking for changes every two minutes. It's convenient for the reps, and surfacing prospect insights so sales reps can respond before the competition is crucial.
2015. DemandBase acuired analytics tool for marketers WhoToo
Demandbase, a marketing technology company, is acquiring a Data-as-a-Service (DaaS) company that aggregates and segments complex data sets. Demandbase plans to combine its patented real time IP identification technology and account-based marketing (ABM) data assets with WhoToo's behavioral, functional and persona profiles to help companies target and engage customers. Unlike mass marketing, ABM is a targeted approach that enables customers to leverage account-based data across advertising, web activity and into their marketing automation and CRM systems.
2015. Oracle acquired cloud-based marketing provider Maxymiser
Oracle has acquired Maxymiser, a provider of cloud-based marketing tools. Maxymiser has over 400 employees and offers a range of cloud-based marketing tools that help its users improve customer experience and user retention through omnichannel analysis and marketing automation. Some of its higher profile customers include EasyJet, HSBC and French clothing retailer Lacoste. Its offerings will be integrated into the Orcale Marketing Cloud, which is itself made up of a range of tools formerly acquired by the firm (Eloqua and Responsys for instance), following the acquisition.
2015. Call tracking provider Invoca plots IPO with new CEO
Invoca, a call marketing automation company, announced Thursday that it has hired Mark Woodward to lead the company as CEO in anticipation of a likely 2017 IPO. Woodward, an entrepreneur who has served as CEO for two other public companies, E2open and Serena Software, was appointed by the founder and current Chief Executive, Jason Spievak, to “drive the explosive growth” and scale of the business, as it moves towards “what it expects will be a 2017 IPO,” according to a press release. Invoca, a nearly eight-year-old company which gives marketers call analytics for inbound calls, has been in a period of pretty explosive growth over the past several years. The company, which has raised over $30 million in from funds like Accel, Upfront Ventures and Rincon Venture Partners, has seen SaaS revenue grow 100 percent year-over-year (and is on track to see it double again in 2016), all while driving “over $5 billion in revenue for its customers.”
2015. Salesforce Marketing Cloud adds new connections to Sales, Service and display Ads
Salesforce.com has announced a new version of its Marketing Cloud. It’s adding new features to its Journey Builder, a drag-and-drop tool for managing customer interactions, and to Active Audiences, which connects customer data to online ad campaigns. Journey Builder adds “Native Journeys” feature that integrate with its existing Sales Cloud and Service Cloud. That means marketing teams have more capabilities when designing journeys that cross over between the marketing, sales and customer service teams. It’s also announcing new, pre-built triggers that use interactions like joining a loyalty program or downloading an app to begin a customer journey. Salesforce is also enabling advertisers to do more with that data, specifically by integrating its Active Audiences targeting with a number of display ad networks.
2015. Marketing platform Marketo adds LinkedIn integration
Engagement marketing platform Marketo adds integration with the professional networking site's lead-generation and nurturing solution. The solution is designed to help marketers "bridge the gap between digital, social and offline channels" and generate "relevant conversations with customers." LinkedIn officials explained on a blog that the solution addresses abandonment issues. When a prospect visits a web page, but then closes her browser, she's not forgotten. She's nurtured with a series of messages across LinkedIn social ads, display ads and other channels. When she later fills out a form, her email and other pertinent information is gathered in the company's Marketo system. She then gets email, display and social ads that relate to her demographics, website behavior and engagement with the company's content.
2015. Marketing platform Adobe Campaign adds new integrations
The new Adobe Campaign integrations include what Adobe officials call contextually relevant email, shoppable media experiences and other integrations across Adobe Marketing Cloud solutions. With "contextually relevant emails," Adobe wants to provide marketers with the capabilities to capture the right email at the point when a prospect opens an email. It captures contextual data from Adobe Target and Adobe Campaign (e.g., purchase history, interests, time, location, demographic details, etc.). The content can also change while it’s in the inbox or updated later as other contextual data is gathered. Other integration work includes capabilities out of Adobe Experience Manager, helping marketers by automating the process of personalization better so marketers don't have to spend time coding. It's a "drag and drop" world for many marketers, and Adobe's trying to cater to that here.