Top 3 Yahoo Search Marketing alternatives
Last updated: July 22, 2014
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Yahoo Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo. Ads that work together work better, and only Yahoo brings together Video, Audience, Premium, Search, and Native ads across devices.
Latest news about Yahoo Search Marketing
2014. Yahoo acquired mobile analytics service Flurry
Yahoo is buying Flurry, the mobile app analytics and advertising startup, with a price that could be anywhere between $200-$300M. Flurry works with some 170,000 developers, picking up data from 150 billion app sessions each month, to provide information to app publishers about their audiences, app usage and app performance, providing insights to improve how apps work. And to improve how apps make money. Flurry uses that data, for example, to power its advertising platform, which is used by brands to target specific audiences on apps in Flurry’s network, and by developers to monetise their apps with more relevant inventory. What Flurry can give to Yahoo is not just a boost in mobile advertising revenues, but, as Yahoo builds out its ad tech business, a more central role in how others are monetising and using mobile.