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Last updated: February 04, 2015
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Plan and book your perfect trip with TripAdvisor, the world's largest travel site. Browse over 200 million candid reviews, opinions, and photos of hotels, restaurants, attractions, and more - all by travelers like you. You'll also find low airfares, free travel guides, worldwide vacation rental listings, popular forums with advice about virtually every destination, and more. No wonder so many travelers make TripAdvisor their first stop before every trip.
Latest news about TripAdvisor
2015. TripAdvisor buys travel journal app Rove
TripAdvisor, the travel planning and booking service, acquired ZeTrip and its “automatic” travel journal app Rove, which provides a travelog of your movements based on your GPS coordinates and other data. TripAdvisor has long been focussed on pre-travel activity — that is, figuring out where you will go, and then planning that trip. The tech that they are picking up here potentially gives it the chance to extend its lifecycle with its customers, giving it a more relevant role during and after the trip. One other thing is clear, though: the company is clearly amassing an arsenal of businesses that are helping it pick up ever more data about how consumers travel, which potentially feed its bigger business in the travel vertical and how it can leverage that for advertising and other marketing services.