SAP CRM is #16 in Top 10 Online CRM software

Positions in ratings

#16 in Top 10 Online CRM software

Alternatives

The best alternatives to SAP CRM are: Salesforce, Microsoft Dynamics 365, Oracle Sales

Latest news about SAP CRM

2018. SAP unveiled new cloud CRM - C/4HANA



SAP is making a renewed foray into CRM with the introduction of SAP C/4HANA, a new cloud-based suite. This suite is designed to equip users with the tools necessary to facilitate consumer data protection, marketing, commerce, sales, and customer service. SAP has consolidated several acquisitions made over the past few years, including Hybris for ecommerce functionality, Gigya for customer identity management, and CallidusCloud for pricing quoting capabilities. By combining these three components, SAP has created a comprehensive customer relationship management package. The company envisions CRM as encompassing much more than a mere database for tracking customer names and information; instead, it aims to provide customers with a complete solution that enables consumer data protection, marketing, commerce, sales, and customer service.

2014. SAP partnered with Facebook to bring personalized marketing



Few days ago, there was an impactful collaboration between IBM and Twitter to integrate social data with enterprise data analysis. And now, we witness another significant social-IT partnership: SAP and Facebook. Today, the renowned enterprise software giant has joined forces with the dominant social media platform, paving the way for SAP to merge valuable insights with customer engagement using Facebook's highly scalable Custom Audiences targeting capability. As a result, marketers and officials assert that SAP solutions can now be employed to effectively connect with customers on Facebook. Through this agreement, SAP customers will gain the ability to achieve personalized marketing on a large scale, leveraging the data they already possess about their customers to create and engage with audiences directly on Facebook.


2012. Adobe and SAP launching social media monitoring tools


Has your company not yet implemented social media monitoring for tracking mentions of your brands and products? Even SAP and Adobe, known for their distinct types of enterprise software, have recently released tools for monitoring the social web. Take a look at Adobe Social, which, according to its developers, goes beyond competitors by measuring the results of marketing campaigns in social networks based on real income rather than simply counting likes and comments. On the other hand, SAP HANA Social allows for real-time processing of vast amounts of social media data to perform sentiment analysis. Both solutions are tailored for existing customers, specifically users of Adobe Digital Marketing Suite and SAP CRM, respectively. It's worth noting that Oracle acquired the social monitoring service Collective Intellect back in June. Additionally, IBM and Salesforce have been providing similar tools such as IBM Cognos Consumer Insight and Radian6.


2009. SAP develops Salesforce and Google Wave rivals



Being a traditional software giant, SAP doesn't implement projects quickly. For years the company develops strategic plans, makes presentations, creates prototypes and test new products internally. That's why, we still haven't seen any working SaaS or Enterprise 2.0 solution by SAP. But they make a lot promises. Recently, SAP announced that it develops two fundamental products that will compete with Salesforce CRM and Google Wave. Regarding CRM system, we only known that it will be a SaaS solution built on multi-tenant architecture (like Salesforce). It is planned that the system will become profitable in late 2010, so it must be unveiled in the first half of the next year. ***


2006. SAP debuts hosted CRM service SAP CRM on-demand

SAP has introduced its hosted customer relationship management (CRM) software service, entering a competitive field that is rapidly expanding. The prominent business software applications company aims to gain a portion of the growing market for hosted CRM, which includes established players like Salesforce.com, Oracle (strengthened by its Siebel Systems acquisition), and Microsoft (which recently unveiled its first subscription-based CRM offering). With the launch of SAP CRM on-demand solution hosted service, SAP aims to provide a hybrid model tailored for both large and midsize businesses. Priced at $75 per user per month, this new service offers a range of features, including easily configurable tools for sales, customer, and contact management, as well as synchronization capabilities to integrate with desktop productivity applications.


2005. SAP promises twist on hosted CRM

SAP is aiming to differentiate itself from competitors by delivering an on-demand customer relationship management (CRM) system that surpasses the capabilities of existing solutions, according to the software giant. The company plans to offer an on-demand CRM that goes beyond basic contact management and order entry, instead addressing deeper levels of business processes. While SAP initially expressed skepticism about the on-demand market, the company now intends to provide a hosted CRM offering that meets the needs of customers more effectively. SAP's goal is to offer a solution that combines the deployment and payment options of on-demand with the robustness and functionality of on-premise CRM systems. The company aims to deliver more depth and sophistication than its rivals, leveraging its expertise in on-premise CRM and integrating real-time functionality such as linking to a company's inventory systems. SAP also plans to offer a migration path from on-demand to on-premise, a departure from the usual replacement or alternative model. However, SAP may face challenges in balancing the ease of use and simplicity of hosted tools with the complexity and capabilities demanded by customers of its on-premise software. The success of SAP's strategy will depend on how closely it can align its hosted and on-premise offerings while providing immediate benefits in terms of pricing and rapid deployment.