SAP CRM is #21 in Top 23 Online CRM software
Last updated: January 18, 2020
SAP CRM is designed for the way you sell today, giving you everything you need to work smarter, sell better, and win more. Win in the experience economy by differentiating and growing your business and delivering exceptional customer experiences.
Positions in ratings
#21 in Top 23 Online CRM software
The best alternatives to SAP CRM are: Salesforce, Microsoft Dynamics 365, Oracle Sales Cloud
Latest news about SAP CRM
2018. SAP unveiled new cloud CRM - C/4HANA
SAP gives CRM another shot with new cloud-based suite called SAP C/4HANA. It's intended to give users a way to provide consumer data protection, marketing, commerce, sales and customer service. It pulls together several acquisitions from the last several years: Hybris (ecommerce piece), Gigya (customer identity piece) amd CallidusCloud (price quote piece). SAP has taken these three pieces and packaged them together into a customer relationship management package. They see this term much more broadly than simply tracking a database of names and vital information on customers. They hope with these products to give their customers a way to provide consumer data protection, marketing, commerce, sales and customer service.
2014. SAP partnered with Facebook to bring personalized marketing
Few days ago IBM and Twitter partnered in order to connect social data to enterprise data analysis. Now we have another big social-IT partnership: SAP and Facebook. The enterprise software giant connected with the social media king today in a partnership that allows SAP to combine insight with customer engagement by using Facebook’s scalable Custom Audiences targeting capability. This enables marketers, officials at the companies claim, to use SAP solutions to reach customers on Facebook. The deal will enable SAP customers to achieve personalized marketing at scale by creating and reaching audiences on Facebook from data they already have about their customers.
2012. Adobe and SAP launching social media monitoring tools
Is your company still not monitoring social networks for mentioning of your brands and products? Look, even SAP and Adobe (that historically were developing the very different kinds of enterprise software) decided to release tools for monitoring the Social web. Adobe Social (according to the developers) unlike its competitors allows to measure the results of marketing campaigns in social networks not by the number of Likes and comments, but in real income. And the SAP HANA Social enables to process the huge amounts of data from the social media in real time for sentiment analysis. Both solutions are designed "for existing customers", i.e. for users of Adobe Digital Marketing Suite and SAP CRM respectively. Recall also that in June, Oracle acquired the social monitoring service Collective Intellect. And of course, IBM and Salesforce are already providing this kind of tools: IBM Cognos Consumer Insight and Radian6.
2009. SAP develops Salesforce and Google Wave rivals
Being a traditional software giant, SAP doesn't implement projects quickly. For years the company develops strategic plans, makes presentations, creates prototypes and test new products internally. That's why, we still haven't seen any working SaaS or Enterprise 2.0 solution by SAP. But they make a lot promises. Recently, SAP announced that it develops two fundamental products that will compete with Salesforce CRM and Google Wave. Regarding CRM system, we only known that it will be a SaaS solution built on multi-tenant architecture (like Salesforce). It is planned that the system will become profitable in late 2010, so it must be unveiled in the first half of the next year. Unlike the promised CRM, the Google Wave competitor already has a name - Constellation. And even the closed demo for this product codenamed 12Sprints is available. The main Constellation's objective - is to support decision-making process. The product provides a workspace where colleagues can communicate in real time, add content and (most importantly) retrieve data from ERP and other business applications. The main Constellation delivery scheme is SaaS, but the on-premise version will be also available. The system will be integrated with Google Wave, Sharepoint and other platforms. Furthermore, SAP promises to create a marketplace, where developers can sell their Constellation connectors for various business applications. Recently SAP showed great interest towards Google Wave. The company has created at least 2 plug-ins for this system. The first (called Gravity - see image) is a widget of the SAP Business Process Management that allows to collaborate on business processes in Google Wave. The second is a Google Wave bot, that can retrieve order information from SAP on-the-fly when the order number is entered. SAP Constellation is expected in the first half of 2010. Recently the Google Wave for Enterprise prototype was also presented by Novell.
2006. SAP debuts hosted CRM service SAP CRM on-demand
SAP debuted its hosted customer relationship management software service Thursday, moving the business software applications giant into an arena that is becoming increasingly crowded. The software applications giant is looking to capture a slice of the ever-growing hosted CRM market, which includes pioneer Salesforce.com, archrival Oracle - which is getting a boost to its hosted CRM efforts via its Siebel Systems acquisition - and Microsoft, which in November announced its first subscription-based CRM offering. With the debut of its SAP CRM on-demand solution hosted service, SAP says it wants to be a hybrid model aimed at large and midsize businesses. The new service, priced at $75 per user per month, will offer such features as tools designed to be easily configured to manage sales, customers and contacts, and will offer synchronization to integrate desktop productivity applications.