Top 3 Oracle Marketing Cloud alternatives

Last updated: December 23, 2014
Oracle Marketing Cloud
Oracle Marketing Cloud personalizes customer experiences with marketing software including content marketing, social marketing, and data management.

The best Oracle Marketing Cloud alternatives:

Salesforce Marketing Cloud

Adobe Marketing Cloud

Latest news about Oracle Marketing Cloud

2014. Oracle acquired marketing data provider Datalogix

Oracle announced its intention to buy Datalogix, a data marketing specialist that gleans consumer sentiment data via pacts with Facebook and Twitter and other sources. As companies in the consumer product goods, automotive and other industries try to reap the biggest possible advantage from social networks,  the data gathered by companies like Datalogix, Acxiom and Epsilon is seen as extremely valuable. This purchase comes 10 months after Oracle purchased Bluekai, another player in this data aggregation space.