Top 3 Oracle Marketing Cloud alternatives
Last updated: December 23, 2014
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Oracle Marketing Cloud personalizes customer experiences with marketing software including content marketing, social marketing, and data management.
Latest news about Oracle Marketing Cloud
2014. Oracle acquired marketing data provider Datalogix
Oracle announced its intention to buy Datalogix, a data marketing specialist that gleans consumer sentiment data via pacts with Facebook and Twitter and other sources. As companies in the consumer product goods, automotive and other industries try to reap the biggest possible advantage from social networks, the data gathered by companies like Datalogix, Acxiom and Epsilon is seen as extremely valuable. This purchase comes 10 months after Oracle purchased Bluekai, another player in this data aggregation space.