Oracle Marketing Cloud is #8 in Top 10 Marketing software

Positions in ratings

#8 in Top 10 Marketing software

Alternatives

The best alternatives to Oracle Marketing Cloud are: Marketo, Oracle Marketing Cloud, Pardot, HubSpot, Salesforce, MailChimp, Adobe Experience Cloud, Unica

Latest news about Oracle Marketing Cloud

2014. Oracle acquired marketing data provider Datalogix



Oracle has recently declared its plan to acquire Datalogix, a specialist in data marketing that obtains consumer sentiment data through partnerships with Facebook, Twitter, and other sources. In industries such as consumer product goods and automotive, businesses are striving to maximize their benefits from social networks. Consequently, the data collected by companies like Datalogix, Acxiom, and Epsilon is highly regarded for its immense value. This acquisition takes place just ten months after Oracle's acquisition of Bluekai, another prominent player in the field of data aggregation.

2013. Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua



Exactly one year after Oracle's acquisition of marketing automation company Eloqua for $871 million, Larry Ellison and his team have revealed plans to purchase marketing cloud player Responsys for $1.5 billion. Oracle's foray into the marketing realm in 2012 has been marked by a series of acquisitions, leading to a direct competition with its primary rival, Salesforce. In response to Oracle's purchase of Eloqua, Salesforce acquired ExactTarget in the middle of 2012. This move occurred shortly after ExactTarget had acquired B2B marketing automation vendor Pardot. As a result, both Oracle and Salesforce now possess marketing systems explicitly tailored for either B2B or B2C customers.