Instagram is #4 in Top 15 Business social networks

Last updated: October 12, 2019
Instagram is a simple way to capture and share the world's moments. Transform your everyday photos and videos into works of art and share them with your family and friends. See the world through somebody else's eyes by following not only the people you know, but inspirational Instagrammers, photographers, athletes, celebrities and fashion icons.

Positions in ratings


#4 in Top 15 Business social networks

Alternatives


The best alternatives to Instagram are: Facebook, Twitter, Snapchat, Pinterest



Latest news about Instagram


2018. Instagram launched payments for commerce



Instagram added a native payments feature to its app for some users. It lets you register a debit or credit card as part of a profile, set up a security pin, then start buying things without ever leaving Instagram. Not having to leave for a separate website and enter payment information any time you want to purchase something could make Instagram a much bigger player in commerce. A year ago Instagram announced  that “we’ll roll out the ability to book a service with a business directly from their profile later this year,” but never mentioned native payments.




2018. Instagram gets video chat



Facebook announced that Instagram is getting support for video chats, among a couple of other new features. Quite a few Instagram users already use the platform’s live video feature to chat with their contacts. Video chat is a pretty straightforward feature that will expand on the existing messaging tools in Instagram. In addition to these video chats, Instagram is also getting an improved Explore tab that is more focused on the things you are interested in. Recall that Snapchat also recently introduced group video calls for up to 16 people.


2018. Instagram now allows businesses to schedule their posts



Instagram now allows businesses to schedule their posts. Before, there were unofficial means to aid with this – like tools that would send out a push notification to remind you to publish a post at a given time, for example. Unfortunately, the official support for post scheduling doesn’t extend to ads, nor is it directly available with the product itself. Instead, the support is being added to Instagram’s API – meaning that social media software applications like Hootsuite,  Sprout Social or SocialFlow now have access to the functionality, which they can then add to their own products. Instagram says the API is available to all of Facebook’s Marketing Partners and Instagram Partners.


2016. Instagram officially announces its new business tools



Instagram officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. The new business profiles will allow a subset of Instagram users to upgrade their accounts in order to gain access to an expanded set of features. This includes the added ability to let customers reach out to them via phone calls, emails or texts with a tap, and the profiles will include maps and directions to the business, when applicable. With new tool Insights, businesses will be able to track which of their posts are performing well, and other details about their audience’s demographics. Lastly, Instagram is debuting mobile ad creation. Users will be able to promote well-performing posts and quickly turn them into ads, and the app can also offer suggestions based on the audience and budget.


2016. Instagram is testing analytics for businesses



New screenshots (posted by Later.com) show the photo sharing app Instagram is working on a set of fairly advanced analytics features that allow users to learn more about who is engaging with their posts. Unlike the current app, which tells you nothing about your followers other than their user names, Instagram's analytics show a detailed analysis of who your followers are. You can see how they break down by age range, location and "the average time your followers are on Instagram on a typical day,". And when it comes to your own posts, you can also look at impressions — a valuable metric to marketers and social media managers.


2016. Instagram showed how its business profiles will look like



Instagram business profiles, which are currently being tested with a small group of users, will offer a variety of useful features for those who run a business account on Instagram, including a “Contact” button, access to maps and directions, and the ability to categorize the business by type. The most visible difference between the business profile and a personal one is the new, white “Contact” button at the top of the screen, to the left of the “Follow” button. When pressed, a pop-up menu appears offering directions to the business or the ability to email the account.


2016. Instagram wants businesses to pay for marketing



Instagram updated its news feed algorithm. Posts will no longer appear in chronological order and instead be sorted “based on the likelihood you’ll be interested in the content.” This means that Instagram will choose what to surface and when (like Facebook’s news feed). So what happens to brands that have heavily invested in creating wonderful content on Instagram? While larger brands have the marketing budget to pay for what was once free media, blogshops and other small businesses may not be so lucky. Consider this your wake up call, because if your business relies heavily on Instagram as a channel, customer acquisition is about to come with a hefty price tag instead of a perfectly edited photo.