Hybris is #9 in Top
Last updated: February 12, 2015
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2015. SAP’s Hybris released a new Marketing Suite
SAP’s Hybris has released a new Marketing Suite that it says is “the first real-time contextual marketing platform.” Context, for SAP/Hybris, appears to mean the largest possible accumulation of data about interactions, applied with a new clarity so that everything a customer sees or does fits that user. The key, Hybris said, is that its new offering “unifies customer data into one centralized hub” and provides the much-sought-after “single view of the customer.” At least not the kind of open ecosystem Hybris is championing, a kind of uber-marketing cloud. It integrates with marketing clouds such as Adobe and Marketo, as well as with such other resources as mobile analytics platform Turn and advertising-focused demand-side platforms.