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Last updated: October 21, 2015
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Flipboard is your Personal Magazine. It's a single place to discover, collect and share the news you care about. Add your favorite social networks, publications and blogs to stay connected to the topics and people closest to you.
Latest news about Flipboard
2015. News reader Flipboard launches new ads targeting based on user interests
Flipboard adds better targeting to its advertising partners in the form of the advertising based on the interest graphs it has built for its users. For example, an advertiser that chooses to advertise with coffee topics may also have their ads shown with craft beer topics. The reason behind that, is that many of the same people who read stories about coffee also care about stories about craft beer. The goal for this kind of ad product was to essentially recreate the advertising experience that is seen in magazines — with high-quality ads being placed against content that might not be directly relevant, but is nonetheless related. That more or less fits in line with Flipboard’s overall mission of emulating the magazine experience on a mobile device.
2015. Flipboard allows users to add own opinions to their mobile magazines
Mobile news magazine app Flipboard will now enable magazine creators to add more of their own voice to their publications by allowing them to share thoughts and opinions on the news they’re sharing, as well as ask questions, quote text, customize their magazine with links or their own personal photos, and more. Before today, Flipboard users could build their own magazines by pulling in articles from a variety of sources in order to offer unique collections focused on a topic of interest. But unlike their glossy counterparts, this aggregated digital content sometimes lacked an editorial voice. Now, that can change as creators will be able to add text, links, images, and more to their magazines. Flipboard suggests the feature could be used to do things like ask questions, converse with readers, request co-contributors, or make notes about changes to the magazine, for example. It also allows magazine builders to quote sentences that struck them, or share their own sentiment and opinions about the articles included, which could help to provide more context to a story.
2015. Flipboard launched web news reader for desktop
Mobile news-reading service Flipboard is finally coming to desktop with its web-version. Flipboard hoped to make its website familiar, but also to build an experience that was true to the web. In the same way it dynamically re-builds stories for optimal layout on smartphones and tablets, Flipboard’s web version takes advantage of the unique design principles and user interaction features on the desktop. Instead of flipping through different articles on mobile touchscreens, Flipboard’s web design is built to enable users to scroll through content that is relevant to them. Layouts change based on the type of content that is displayed, with some of them featuring full-bleed images and other highlighting text. At the same time, the web version takes advantage of all the personalization features the company has built over the years.
2014. Flipboard 3.0 makes topics the center of attention
Flipboard has launched a new version of its social-magazine app, adding smarter curation tools as well as a daily newspaper-style magazine that will be curated by the company’s editorial staff. The app has implemented content analysis and recommendation technology that was developed by Zite (which Flipboard acquired in March), making its universe of 10 million customized magazines easier for users to sift through. Now, when a new user or existing user pulls up the topic picker, each choice reveals other sub-topics that might be of interest. Flipboard used to offer 30 topics, but now it offers a total of 34,000. The mobile app has also undergone a complete redesign to make signing up and choosing topics easier. But the biggest addition to the new version is the creation of a curated daily news-magazine called The Daily Edition, which will be put together by Flipboard staff and is intended to give users a one-stop way of catching up on the top news in a variety of sectors.