Facebook is #2 in Top 15 Business social networks

Last updated: October 12, 2019
Facebook is a social utility that connects people with friends and others who work, study and live around them. Users must register before using the site, after which they may create a personal profile, add other users as friends, exchange messages, and receive automatic notifications when they update their profile. Using Facebook at Work employers can create separate log-ins for employees to use with their Work accounts, or users can link these up with their other profiles to access everything in one place.

Positions in ratings

#2 in Top 15 Business social networks


The best alternatives to Facebook are: Twitter, LinkedIn

Latest news about Facebook

2018. Facebook takes on LinkedIn with Job Posts

Facebook is rolling out job posts (that were rolled out in the U.S. and Canada last year) to 40 more countries. Businesses will be able to post job openings to a Jobs tab on their Page, Jobs dashboard, Facebook Marketplace, and the News Feed that they can promote with ads. Meanwhile, job seekers can discover openings, auto-fill applications with their Facebook profile information, edit and submit their application, and communicate via Messenger to schedule interviews. Unlike LinkedIn, Facebook is focused basically on low-skilled job seekers. The update also brings more sections to discover jobs using filters like proximity, industry, and whether they want a full-time or part-time gig.

2016. Facebook launched unified inbox for business

Facebook is unveiling a new feature that should make it easier for businesses to stay on top of conversations across Facebook, Facebook Messenger and Instagram. Previously, if a businesses wanted to respond to customers on Facebook and Instagram, they had to open separate apps — an increasing challenge as more and more of their communication is happening ons social media. Now those businesses can respond to all of those comments from Facebook’s Pages Manager app. The inbox in the app will now include a unified stream of all that commentary — including comments on their Facebook posts, posts on their Page, messages and comments on their Instagram and videos — as well as individual tabs for focusing on individual channels.

2016. Facebook unveiled new tools for business

Facebook announced a suite of tools and updates designed to help Facebook users better connect with the businesses using its platform. As part of these changes, businesses will now see their Facebook Page usernames being more heavily promoted across the site, and they’ve been given two new ways for people to begin chatting with them: Messenger Links, which are short URLs, and scannable Messenger Codes.

2015. Facebook adds new tools for managing communication on your page

Facebook unveiled new features for Pages that empower Page owners to manage communication from any device, give admins more control over their Page’s responsiveness badge and make it easier than ever for Page admins to manage both the public and private interactions they receive. Starting this month all Pages can set the average time it takes for them to reply to messages. Admins can choose to show that they respond either “within minutes,” “within an hour,” “within hours” or “within a day.” Additionally, Page response times will now show up in Messenger threads when a person messages a business, so people know when to expect a response from the business. The new messaging status “away” allows admins to designate when they are unavailable to respond to messages. Page admins can now also set Away Messages and Instant Replies. The new Pages inbox is easier to use and provides more context on the people businesses message with and deliver messages in real time. These changes help Page admins keep up with messages faster and manage conversations more easily.

2015. Facebook now contains 40M active small business pages

Facebook has announced some new programs for small businesses, particularly ones that advertise. Facebook also reported that the number of active small business Pages keeps growing — it’s up to 40 million, compared to 30 million last June. And only 2 million of them are active advertisers. The fact that there are so many active businesses that don’t bother with ads seems particularly noteworthy given the declining reach of organic (non-ad) content from Facebook Pages. So Facebook is adding one-on-one chat support for advertisers. Before now, if you were a small business buying ads on Facebook and you needed help, you had to send an email and wait for a response. Czaja said many of those advertisers were asking for live support, so Facebook is giving it to them. It’s rolling out the program in the United States, United Kingdom, and Ireland in the next few months, with more countries to follow.

2015. Facebook At Work is not a LinkedIn killer

When Facebook promised to create an enterprise product Facebook at Work last year we expected it to be a LinkedIn competitor, but it turns out that it will be just another enterprise internal social network in already crowded space. The product (that is now launching in testing phase) puts Facebook head-to-head with the likes of Microsoft’s Yammer, Chatter, Slack, Convo, Socialcast and others. It would work much like Groups and public profiles do today. The platform will retain much of the current Facebook look and feel including the News Feed, groups, messaging and events. Employers can create separate log-ins for employees to use with their Work accounts, or users can link these up with their other profiles to access everything in one place. Facebook At Work’s app is now available for download in the iOS App Store (Android coming soon)

2014. SAP partnered with Facebook to bring personalized marketing

Few days ago IBM and Twitter partnered in order to connect social data to enterprise data analysis. Now we have another big social-IT partnership: SAP and Facebook. The enterprise software giant connected with the social media king today in a partnership that allows SAP to combine insight with customer engagement by using Facebook’s scalable Custom Audiences targeting capability. This enables marketers, officials at the companies claim, to use SAP solutions to reach customers on Facebook. The deal will enable SAP customers to achieve personalized marketing at scale by creating and reaching audiences on Facebook from data they already have about their customers.

2014. Facebook blocked likes in exchange for incentive

Facebook has blocked companies from requiring customers to like a Facebook pages in exchange for contest entries or other company rewards - a practice known as like-gating. Сompanies are prohibited from incentivizing customers to use social plugins or to like a page. It's still acceptable to ask people to like your page — but they have to like it because, well, they actually like it. Existing apps have until Nov. 5 to comply with the new mandate.