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Last updated: February 13, 2015
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The BrightEdge SEO platform enables marketing professionals to align & optimize content to improve business results from organic search traffic as measured by conversions and revenue. With the advent of secure search, Google’s ‘not provided’ and the impact of Google algorithm changes, search marketing now requires SEOs to work more closely with their content marketing colleagues to target demand, optimize content, and measure progress and results.
Latest news about BrightEdge
2015. BrightEdge launched new tools for content marketers
SEO service BrightEdge has released new tools that should help you keep an eye on the competition while you’re at it. To that end, BrightEdge created its Content Optimizer, which draws on the BrightEdge Data Cube (hey, it sounds futuristic at least) to become a writing coach of sorts. As the marketer goes along, the Content Optimizer provides recommendations on things such as blog post structure or when a post is too long. With Content Optimizer 3.0, BrightEdge is adding data from a new source — competitors. That means marketers can see what kinds of content their competitors are publishing and how effective that content is, and they can get recommendations on how they can create content that can compete.