WhatsApp Marketing tools
Updated: April 13, 2019
2018. WhatsApp adds Telegram-like channels
WhatsApp added an option to have only admins to send messages in group chats. This could be useful for people and companies that use WhatsApp as a way to send mass updates, and to cut down on noise and clutter. In fact it's an alternative for Telegram's channels, where only administrators can broadcast messages. This format is suitable for corporate micro-blogs to deliver company news, discount-offers or announcements to large number of customers.
2018. WhatsApp updates group chats to fight Telegram
WhatsApp launched a slew of new features for Groups on iOS and Android that let admins set a description for their community and decide who can change the Groups settings. Meanwhile, users will be able to get a Group catch up that shows messages they were mentioned in, and search for people in the group. Group improvements will help WhatsApp better compete with Telegram, which has recently emerged as an insanely popular platform for chat groups, especially around cryptocurrency. Telegram has plenty of admin controls of its own, but the two apps will be competing over who can make it easiest to digest these fast-moving chat forums.
2018. WhatsApp launches its app for business
WhatsApp today officially launched its new WhatsApp Business app in select markets, including Indonesia, Italy, Mexico, the U.K. and the U.S., ahead of its planned worldwide rollout. Aimed at smaller businesses, the free app – Android-only for now – helps companies better connect with their customers and establish an official presence on WhatsApp’s service. Essentially, it’s the WhatsApp version of a Facebook Page. With the new app arriving today, small companies can set up their WhatsApp Business profiles by filling out information like a business description, email, address and website.
2017. WhatsApp launches business-accounts
Messager WhatsApp (that belongs to Facebook) is experimenting with giving businesses verified accounts on its platform. Business accounts will be displayed with a green tick badge next to them (like in alternative messenger Viber) — which denotes that WhatsApp has “confirmed” their phone number belongs to a business account. WhatsApp will also offer a free app WhatsApp Business to small-to-medium sized businesses, though it hasn’t outlined the specific functionality of the app. The enterprise solution will allow global companies “to provide customers with useful notifications like flight times, delivery confirmations, and other updates”. For now you can register business account only if invited by WhatsApp.
2016. WhatsApp will go free and add features for business
Whatsapp has announced it will drop its subscription fee, making the service free for everyone. And it won't start showing third-party ads to users. Instead, it will add features to better connect users with business and organizations. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. Whatsapp wants to charge organizations and business for establishing channels with their users through the service Whatsapp, which has been acquired by Facebook for $16 billion in Feb. 2014, currently has "nearly" 1 billion users, according to the post. Facebook CEO and co-founder Mark Zuckerberg said on several occasions he expects the service to hit that milestone, at which point it would become ripe for monetization.