WhatsApp for Business

Updated: April 13, 2019

2019. WhatsApp’s Business app comes to the iPhone



Previously Android-only WhatsApp Business app is today launching on the iPhone. The iOS version, like its Android counterpart, is designed to help small business owners reach their customers on smartphones. That means it includes the ability for businesses to create profiles that include their description, email, address and website, as well as messaging tools for customer communication like automated greetings, quick replies and away messages. Businesses also can use WhatsApp Business from their desktop computer, which in January rolled out tools to organize and filter chats as well as quick replies. At the time, WhatsApp said it had 5 million business customers. The company makes money by charging Business API customers who have large volumes of incoming messages.


2019. WhatsApp Business app adds customer service features to its desktop and web apps



A year ago, WhatsApp officially introduced its standalone app aimed at small business customers. And now it’s making the app easier to use on the desktop and the web by porting over several of the most popular features that were previously available only on mobile. These include tools to organize and filter chats, as well as to quickly reply to customer inquiries. Quick Replies feature lets businesses respond to common questions from customers with pre-written replies. It joins several other customer service features, like automated greeting messages that are triggered when the customer pings the business account, or away messages that can be scheduled for those times when you’re not able to immediately answer new inquiries.


2018. WhatsApp launched encrypted group video calls



WhatsApp has supported video calling since 2016, but calls were, until now, limited to two participants. With the latest change, the app is upping its support to four total participants. That's a fairly modest increase, particularly compared to other services. Facebook Messenger supports group video calls of up to 50, while Skype supports 25 participants. But the feature is likely more challenging for WhatsApp than some of its competitors. Its video calls, like other messages sent within the app, are end-to-end encrypted by default, for one thing. The company also needs to ensure new features are optimized for people with slower connections and older devices.


2018. WhatsApp launches its app for business



WhatsApp today officially launched its new WhatsApp Business app in select markets, including Indonesia, Italy, Mexico, the U.K. and the U.S., ahead of its planned worldwide rollout. Aimed at smaller businesses, the free app – Android-only for now – helps companies better connect with their customers and establish an official presence on WhatsApp’s service. Essentially, it’s the WhatsApp version of a Facebook Page. With the new app arriving today, small companies can set up their WhatsApp Business profiles by filling out information like a business description, email, address and website.


2017. WhatsApp launches business-accounts



Messager WhatsApp (that belongs to Facebook) is experimenting with giving businesses verified accounts on its platform. Business accounts will be displayed with a green tick badge next to them (like in alternative messenger Viber) — which denotes that WhatsApp has “confirmed” their phone number belongs to a business account. WhatsApp will also offer a free app WhatsApp Business to small-to-medium sized businesses, though it hasn’t outlined the specific functionality of the app. The enterprise solution will allow global companies “to provide customers with useful notifications like flight times, delivery confirmations, and other updates”. For now you can register business account only if invited by WhatsApp.


2017. WhatsApp enabled two-factor authentication for everyone



WhatsApp is making two-factor verification possible for all of its one billion plus users. By using a passcode to verify your phone number it decreases the likelihood a WhatsApp account can be accessed by a third party. WhatsApp, which has been heavily criticised for sharing user information with the Facebook family of companies, says providing it with your email address will allow for two-step verification to be turned off if the passcode is forgotten. WhatsApp says two-step verification is an optional feature. To turn it on, make sure you have the latest version of the app, and go to Settings. From settings, visit account, then two-step verification and press enable.