Website Personalization platforms

Updated: August 25, 2022


2017. Marketing personalization startup Dynamic Yield gets $9M funding



Dynamic Yield, which uses machine learning to help online marketers personalize customer experiences on their site, has added $9 million to its Series C, bringing it to a new total of $31 million. Like alternative solutions, Dynamic Yield’s tools gather data from multiple sources, including websites, mobile apps, email, and online ads, that are usually siloed, and uses it to automatically tailor the content that each customer sees based on information about their past purchases, browsing history, and geographical location. The company has established itself as a leading full-stack solution provider for online retailers, publishers, and vendors, for which personalization has become a crucial differentiator and predictor of success.


2015. Website personalization service Optimizely raises $58M



Optimizely, the company that has become synonymous with A/B testing, has raised $58 million. While Optimizely is best known for tools that allow customers to test different variants of their website and find the one that performs best, it’s now moving into new areas, with the launch of Optimizely for iOS last year, and most recently, the release of Optimizely Personalization. Now Optimizely has become the top service for optimizing websites (according to Alexa) and mobile apps (according to MixRank). Customers include CNN, Microsoft and Virgin America. And while plenty of other companies have released their own A/B testing tools, Optimizely remains distinguished by the strategy of building “best in class products” and then integrating with a variety of partners.


2015. A/B website testing service Optimizely to focuse on personalized experience



A/B website testing tool Optimizely goes beyond testing to allow any online publisher to deliver a personalized experience to their users. It launches a new product called Optimizely Personalization. Its personalization capabilities can be devided into four main categories. First, there’s connecting data, which means using a company data about their customers, as well as pulling information from services like BlueKai, Tealium and Lotame. Next comes discovering audiences — Optimizely recommends different audience segments that companies can target with different personalized experiences. Third, there’s optimizing experiences, which is where you actually create the different pages that the various segments will see. And last, there’s understanding impact, which means looking at the data to determine if your personalization actually leads to more engagement or purchases or whatever you’re looking for.


2015. Magento integrates with Google Tag Manager



Magento Enterprise Edition 1.14.2 software is available and includes several new features and functionality and comes with Google Tag Manager so merchants can more easily add tracking tags to a Magento site for audience measurement, personalization, retargeting, search engine marketing, and more without modifying code. Five new automated product category sorting rules give Enterprise Edition merchants even more power to drive customer engagement and incremental sales from category pages. The new version also includes the latest versions of the Zend 1 Framework and Redis integration, as well as refinements to full-page caching that enable more pages to be served from cache.


2015. Marketing platform Adobe Campaign adds new integrations



The new Adobe Campaign integrations include what Adobe officials call contextually relevant email, shoppable media experiences and other integrations across Adobe Marketing Cloud solutions. With "contextually relevant emails," Adobe wants to provide marketers with the capabilities to capture the right email at the point when a prospect opens an email. It captures contextual data from Adobe Target and Adobe Campaign (e.g., purchase history, interests, time, location, demographic details, etc.). The content can also change while it’s in the inbox or updated later as other contextual data is gathered. Other integration work includes capabilities out of Adobe Experience Manager, helping marketers by automating the process of personalization better so marketers don't have to spend time coding. It's a "drag and drop" world for many marketers, and Adobe's trying to cater to that here.


2014. Acquia enables website intelligent personalization



Acquia, the cloud Drupal CMS provider, announced a new tool called Acquia Lift ContextDB, which is supposed to help understand customer behavior better to deliver more relevant content based on what you learn about them. The tool provides a cloud-based data warehouse to collect, store and analyze information from known and unknown customers. The former are customers who provide information about themselves, while the latter are customers who come to your site without providing information, but still leave digital footprints with valuable information. It’s part of a suite called Digital Engagement Services that also includes Acquia Lift Target to help target content based on what you know about the visitor such as the device, IP address or geolocation and Acquia Lift Recommend, which uses algorithms based on what you know about the customer to suggest the correct content for the proper device.