Twitter for Business

2023. Elon Musk renamed TweetDeck to XPro



Elon Musk's company, formerly known as Twitter, and now under the name X, has initiated a rebranding effort for its social media service. As part of this exercise, they have renamed TweetDeck to XPro and changed the tool's handle from @TweetDeck to @Pro. However, certain aspects of the tool, such as the help page, still retain references to "Twitter" and "TweetDeck." This renaming was expected, as Musk had previously hinted about the upcoming change. He also mentioned that XPro would be equipped with "a wide range of psy op plugins," but specific details about these plugins were not provided, following Musk's usual style of ambiguous announcements.


2022. Twitter Blue for Business now allows companies to identify their employees



Twitter recently introduced "Blue for Business" alongside the relaunch of Twitter Blue. This new feature includes an additional badge that assists organizations in identifying affiliated brands and individuals. Users with Blue for Business will have a small badge displayed next to their profile name, indicating their association with the respective organization. Notably, brands, media houses, and others now have a square profile picture instead of the previous round one, adding a more distinct visual differentiation. However, it remains unclear whether the square profile picture is exclusively part of the Blue for Business package.

2017. Twitter adds location sharing for business



Twitter has introduced a new feature specifically designed for its business users. This latest update focuses on enhancing customer service capabilities on the platform, offering businesses a more convenient method to request and share locations with their customers. For instance, this feature enables the implementation of a store-locator function or the ability to tailor responses based on the customer's geographical location. Through Direct Messages, businesses can utilize the location-request option by prompting customers to share their location with a simple click. Customers have the choice to either accept or decline the request and can decide whether to provide their precise location or select a place-name from a provided list.


2015. Twitter launched Mobile Ads Manager



Twitter has officially introduced its new mobile Ads Manager, enabling users of Twitter's smartphone applications to monitor the performance of their ad campaigns while on the move. The Ads Manager provides valuable insights such as impressions, engagements, spend, cost per engagement, and engagement rate. Although the feature is designed for mobile usage, it does not currently support the creation of ad campaigns directly from smartphones. Instead, users are required to initiate their campaigns on the web using a desktop or laptop computer. This approach differs from Facebook's recent release of the dedicated Facebook Ads Manager App, which allows advertisers to both track the performance of existing campaigns and create new ones seamlessly using a mobile device.


2015. Twitter Ads gets Google DoubleClick integration



Twitter has announced a collaboration with DoubleClick's bid manager, allowing advertisers to streamline their ad buying process. Through this partnership, ad agencies and buyers can now conveniently purchase ad inventory on various websites, including Twitter Promoted Tweets, from a single interface. By enabling the purchase of Twitter ads through one of the world's most popular tools, Twitter aims to enhance its revenue generation, which is particularly crucial considering the recent missed revenue estimates. Additionally, Twitter aims to strengthen advertiser confidence in the effectiveness of its direct response commerce ads by working closely with DoubleClick to accurately measure the impact of clicks or actions on Twitter that lead to purchases or conversions. This upcoming program, set to launch later this year, will enable advertisers to attribute purchases to Twitter ads across platforms, irrespective of whether the ad views or purchases occurred on the web or mobile devices.


2014. Twitter and IBM Watson team up help businesses better understand their customers



Twitter and IBM have joined forces in a collaborative agreement that involves integrating Twitter data into various IBM software products and cloud services, including Watson Analytics. As part of this partnership, a significant number of 10,000 IBM consultants will undergo training and certification to effectively leverage Twitter data and develop systems for its analysis. Chris Moody, Twitter's vice president of data strategy, highlighted that while companies have been monitoring customer conversations on Twitter, making complex enterprise decisions often necessitates input from multiple systems. IBM's expertise lies in integrating intricate systems and data to facilitate informed decision-making. For IBM, this collaboration offers an extensive pool of information to benefit its business customers. Twitter data will be accessible through IBM's cloud-based analytics services, as well as its business decision tools designed to track customer sentiment. Additionally, IBM's own consultants will have access to Twitter data, enhancing their ability to provide valuable insights and guidance to clients.


2014. Twitter launches Promoted Video ads



Twitter has commenced beta testing for a new feature called Promoted Video, designed specifically for brands seeking to upload and distribute their videos across the Twitter network. With this feature, advertisers will only incur charges when a user initiates video playback. Promoted Video builds upon the foundation of the Twitter Amplify program, which was previously geared towards prominent media companies such as ESPN, NFL, McDonald's, American Express, BBC, and Viacom, to name a few. Twitter acknowledges the immense popularity of videos on its platform, as evidenced by the positive engagement and increased views observed through the newer Twitter Video Card. In conjunction with the beta launch of Promoted Video, the company is also streamlining the campaign setup process for advertisers by introducing ads based on a Cost Per View (CPV) buying model.