Top 10: Social media analytics software

Updated: August 01, 2023

Social media analytics software is a powerful digital tool that provides in-depth insights and data analysis of a brand's performance across various social media platforms. This software tracks and measures key metrics such as engagement, reach, likes, comments, shares, and follower growth, offering valuable data to gauge the success of social media marketing efforts. Social media analytics software often includes features like sentiment analysis, competitor tracking, and content performance analysis, enabling businesses to understand how their audience perceives their brand and identify opportunities for improvement. By leveraging data-driven insights, businesses can optimize their social media strategies, tailor content to resonate with their audience, and make informed decisions to drive higher engagement and brand awareness. Social media analytics software is a valuable asset for marketers and businesses seeking to refine their social media presence, make data-backed decisions, and achieve tangible results from their social media marketing efforts. Some of the most popular social media analytics software options are listed below.

See also: Top 10 Social Media Management tools

2018. Zoho Social got richer analytics, support for Google My Business



Social media management software Zoho Social has introduced an enhanced Reports tab, featuring a redesigned interface and new data sets and graphs. The revamped Reports tab offers a comprehensive overview of statistics, including Audience demographics, Posts and Engagement analytics, Performance, and Reach & Impression. Users can delve deeper into each area for detailed insights. Moreover, Zoho Social now provides custom dashboards for Professional and Agency edition customers. Additionally, the platform has integrated with Google My Business, enabling businesses to schedule and publish posts to their GMB accounts, monitor and respond to reviews, and effectively manage their presence across multiple locations using their GMB account within Zoho Social.


2017. Hootsuite acquired Snapchat analytics tool



Hootsuite, a platform dedicated to assisting enterprises and brands in managing their social media presence, has made an acquisition of a Snapchat analytics solution from Naritiv. This new addition aims to provide Hootsuite customers with the ability to track and monitor their activities on the popular social platform. Hootsuite currently enables its extensive customer base, which consists of 15 million users, with "hundreds of thousands" subscribing to its paid services, to efficiently manage their social media across multiple platforms such as Twitter (where Hootsuite initially gained prominence), Facebook, LinkedIn, and more. This acquisition represents Hootsuite's first step toward incorporating Snapchat into its comprehensive suite of social media management tools.


2017. Hootsuite acquired social media analytics provider LiftMetrix



Social media management provider Hootsuite has acquired LiftMetrix, a social analytics vendor. This acquisition is a strategic fit for Hootsuite as it complements their existing social media metrics dashboard, Hootsuite Analytics, and their social listening platform, Hootsuite Insights. Previously, LiftMetrix offered an app for Hootsuite that enabled the calculation of social media return on investment (ROI) based on specific marketing objectives, taking into account costs and inputs. Marketers were able to use the LiftMetrix engine within Hootsuite to determine the value generated by posts through engagements, conversions, and revenue.


2015. Social media monitoring service Brandwatch raised $33M



Brandwatch, the social media monitoring service that analyzes data from over 80 million sites, including Facebook and Twitter, and converts it into valuable insights for businesses, has secured $33M in Series C financing. While other companies like DataSifts, Twitter-owned Gnip, HootSuite, and Radian6 also strive to harness the power of social media data, Brandwatch seems to have garnered a stronger appeal among brands and marketers due to its cofounder Giles Palmer's description of it as a "deeply comprehensive product." Additionally, Brandwatch's inclusion in Twitter's certified partner program, from which Datasift is now excluded, further solidifies its position. This trend demonstrates the significant demand that organizations have for a social analytics platform that provides them with crucial consumer and business insights.