Social media analytics software
2018. Zoho Social got richer analytics, support for Google My Business
Social media management software Zoho Social has added revamped Reports tab that includes new data sets and graphs in an all-new interface, built from the ground up. The new Reports tab gives you a summary of your stats such as Audience demographics, Posts and Engagement analytics, Performance, and Reach & Impression, while also letting you dive deep into each one of these areas. It will also include custom dashboards for our Professional and Agency edition customers. The new Google My Business integration can help businesses schedule and publish posts to their GMB accounts, view and reply to the reviews they’ve received on their listings, and manage their presence across multiple locations using their GMB account on Zoho Social.
2017. Hootsuite acquired Snapchat analytics tool
Hootsuite, a platform that helps enterprises and brands manage their presence on social media, has acquired a Snapchat analytics solution from Naritiv to help customers track their activities on this social platform. Hootsuite today allows its customers — 15 million in total, with “hundreds of thousands” taking the paid tier of service — to manage social media across dozens of sites, from Twitter (where Hootsuite first got its start) and Facebook through to LinkedIn and many more. Today’s acquisition signifies Hootsuite’s first move to bring Snapchat into that fold.
2017. Hootsuite acquired social media analytics provider LiftMetrix
Social media management provider Hootsuite acquired LiftMetrix, a social analytics vendor. The company said the acquisition complements Hootsuite Analytics, its existing social media metrics dashboard, and Hootsuite Insights, the social listening platform. Until now LiftMetrix provided an app for Hootsuite that allows to calculate social media ROI based on specific marketing objectives, taking into consideration costs and inputs. So marketers can determine which posts generate the most value as determined by engagements, conversions and revenue within Hootsuite through the LiftMetrix engine.
2015. Social media monitoring service Brandwatch raised $33M
Brandwatch, the social media monitoring service that crawls over 80 million sites, including Facebook and Twitter, and then turns that information into insights to businesses, has raised $33M in Series C financing. While other companies like DataSifts, Titter-owned Gnip, HootSuite and Radian6 all snap at the social media firehose, Brandwatch seems to be tapping into a stronger love-affair with brand and marketers with what cofounder Giles Palmer has described as a “really deep product”. It helps that Brandwatch is part of Twitter’s certified partner program, which Datasift is no longer on. It demonstrates the strong longing organizations have for a social analytics platform that gives them critical consumer and business insight.