Sales Management software

Updated: April 17, 2021

2021. Data-driven sales management software Atrium raised $13.5M

There’s no shortage of data-driven sales management tools in the market. Naturally, startup Atrium says it does a far better job of empowering sales managers to improve their team’s performance. How? By giving them easy, digestible, real-time insights into who on their team is outperforming, who is on track to reach his or her goals and who is losing momentum and in what areas so that potential issues don’t spiral into major problems. Atrium says it provides automated root-cause analytics via anomaly detection with additional filters to uncover why someone’s performance may be peaking or dipping. Consider: If someone is doing particularly well, other team members might want to emulate the behaviors that are fueling that success.