Sales Management software
Updated: November 09, 2021
2021. Calixa snags $12M to build sales tool for product-led companies
Calixa, а startup that is building a tool specifically tuned for product-led sales cycles, announced a $12 million Series A. Product-led companies typically offer a free or open source version of the product as a way to whet the appetite of potential users, but the previous generation of tools wasn’t really designed to help sales teams turn those free users into sales. Calixa has developed into what it describes as “a workflow for high-velocity sales” by directing sales to the best customers to engage with. Calixa grabs data from various sources, including a customer’s data warehouse, Segment feed and Salesforce data, and using that information helps identify customers who are most likely to make the move to the pay product. The fact it’s using both Salesforce and Twilio Segment could help explain the strategic investment on the part of these two companies.
2021. Magnify raises $6M for its post-sales orchestration platform
In many companies, post-sales can be a bit of a haphazard process, with customer success, marketing and product teams all trying to figure out how to provide the best service to new and existing customers. With limited resources, that often means focusing on a few customers. Magnify aims to automate more of this process so that companies can reach more of their customers to drive product usage, adoption and retention. The startup has raised a $6 million seed round. The idea behind Magnify is to help companies to reach the large majority of customers who don’t get customer success interactions under the current system. It’s still early days for Magnify’s product and the team spent the last few months building out the initial feature set and launching a few initial pilots. But at the core of Magnify is a no-code experience that integrates customer touch points (think email, webinars, support tickets, etc.) to automate more of the customer lifecycle.
2021. Apollo.io taps $32M to make the process of B2B sales more intelligent
Apollo.io, which is developing sales intelligence and engagement software for business-to-business companies, brought in $32 million in Series B funding. The subscription-based service has amassed over 2 million business contacts to help customers more accurately identify prospective customers using advanced algorithms and more than 200 unique business attributes. The tool displays this information automatically when visiting LinkedIn profiles and will also alert you with new contact information if someone changes jobs or is promoted. Sales reps that were averaging 10 to 12 meetings can look to book three times that amount using Apollo. To date, the company has over 1 million user signups and 9,000 paying customers. It has grown its user base by more than 200% and tripled revenue in the past 12 months and maintained profitability for more than 18 months.
2021. Data-driven sales management software Atrium raised $13.5M
There’s no shortage of data-driven sales management tools in the market. Naturally, startup Atrium says it does a far better job of empowering sales managers to improve their team’s performance. How? By giving them easy, digestible, real-time insights into who on their team is outperforming, who is on track to reach his or her goals and who is losing momentum and in what areas so that potential issues don’t spiral into major problems. Atrium says it provides automated root-cause analytics via anomaly detection with additional filters to uncover why someone’s performance may be peaking or dipping. Consider: If someone is doing particularly well, other team members might want to emulate the behaviors that are fueling that success.