Sales Analytics software

Updated: September 09, 2021

2021. Affinity, a relationship intelligence company, raises $80M to help close deals



Affinity that applies machine learning analysis and provide insights on who in the organization has the best chance of getting that initial meeting and closing the deal, has raised $80 million Series C. Affinity says it created “a new breed of CRM” that automates the inputting of that data constantly and adds information, like revenue, staff size and funding from proprietary data sources, to assign a score to a potential opportunity and increase the chances of closing a deal. Affinity is focused on industries like investment banking, private equity, venture capital, consulting and real estate, where there aren’t customer relationship management systems or networking platforms that cater to the specific needs of the long-term relationship.


2021. Data-driven sales management software Atrium raised $13.5M



There’s no shortage of data-driven sales management tools in the market. Naturally, startup Atrium says it does a far better job of empowering sales managers to improve their team’s performance. How? By giving them easy, digestible, real-time insights into who on their team is outperforming, who is on track to reach his or her goals and who is losing momentum and in what areas so that potential issues don’t spiral into major problems. Atrium says it provides automated root-cause analytics via anomaly detection with additional filters to uncover why someone’s performance may be peaking or dipping. Consider: If someone is doing particularly well, other team members might want to emulate the behaviors that are fueling that success.