Top 10: Reputation Management software

2021. Uberall raises $115M to scale up its location marketing services



Uberall, a company that collaborates with retailers and brick-and-mortar operators, has secured $115 million in funding. The Berlin-based startup specializes in helping businesses update and maintain accurate information across various apps and services, which consumers rely on to discover them. As part of its growth strategy, Uberall is also announcing its acquisition of MomentFeed, a location marketing company based in Los Angeles. This acquisition will enable Uberall to further expand its operations and scale its business. By utilizing Uberall's services, businesses can effectively manage their online reputation, ensuring a positive and consistent brand image beyond their websites. With a centralized source of truth, companies can enhance customer relationships by providing rapid responses on social channels and review sites.


2019. Reputation.com raised $30M more to help enterprises manage their reputation online


Reputation.com, a company specializing in enhancing the online visibility and brand perception of large enterprises in industries such as automotive and healthcare, has secured $30 million in equity financing. By working closely with businesses, Reputation.com offers comprehensive solutions to improve their online presence and deliver accurate reports on customer perception. While competing with other firms providing services like SEO and online profile management, Reputation.com faces the challenge of convincing businesses that a strong profile encompasses more than just a Net Promoter Score (NPS), which is also offered by competing providers. In addition to conventional metrics derived from customer feedback surveys, Reputation.com incorporates unstructured data, such as sentiment analysis from social media, and leverages algorithms to calculate a comprehensive Reputation Score. This multifaceted approach enables businesses to gain valuable insights into their brand reputation and make informed decisions to enhance customer satisfaction and overall online presence.

2018. Zoho Social got richer analytics, support for Google My Business



Social media management software Zoho Social has introduced an enhanced Reports tab, featuring a redesigned interface and new data sets and graphs. The revamped Reports tab offers a comprehensive overview of statistics, including Audience demographics, Posts and Engagement analytics, Performance, and Reach & Impression. Users can delve deeper into each area for detailed insights. Moreover, Zoho Social now provides custom dashboards for Professional and Agency edition customers. Additionally, the platform has integrated with Google My Business, enabling businesses to schedule and publish posts to their GMB accounts, monitor and respond to reviews, and effectively manage their presence across multiple locations using their GMB account within Zoho Social.


2017. Hootsuite acquired Snapchat analytics tool



Hootsuite, a platform dedicated to assisting enterprises and brands in managing their social media presence, has made an acquisition of a Snapchat analytics solution from Naritiv. This new addition aims to provide Hootsuite customers with the ability to track and monitor their activities on the popular social platform. Hootsuite currently enables its extensive customer base, which consists of 15 million users, with "hundreds of thousands" subscribing to its paid services, to efficiently manage their social media across multiple platforms such as Twitter (where Hootsuite initially gained prominence), Facebook, LinkedIn, and more. This acquisition represents Hootsuite's first step toward incorporating Snapchat into its comprehensive suite of social media management tools.


2015. Social media monitoring service Brandwatch raised $33M



Brandwatch, the social media monitoring service that analyzes data from over 80 million sites, including Facebook and Twitter, and converts it into valuable insights for businesses, has secured $33M in Series C financing. While other companies like DataSifts, Twitter-owned Gnip, HootSuite, and Radian6 also strive to harness the power of social media data, Brandwatch seems to have garnered a stronger appeal among brands and marketers due to its cofounder Giles Palmer's description of it as a "deeply comprehensive product." Additionally, Brandwatch's inclusion in Twitter's certified partner program, from which Datasift is now excluded, further solidifies its position. This trend demonstrates the significant demand that organizations have for a social analytics platform that provides them with crucial consumer and business insights.