Omnichannel communication platforms
2018. Twilio acquired email API platform SendGrid
Communications platform Twilio acquired the API-centric email platform SendGrid for about $2 billion. Twilio’s current focus is on omnichannel communication, and email is obviously a major part of that. And while it offers plenty of services around voice, video and chat, email hasn’t been on its radar in the same way. This acquisition now allows it to quickly build up expertise in this area and expand its services there.
2015. Oracle acquired cloud-based marketing provider Maxymiser
Oracle has acquired Maxymiser, a provider of cloud-based marketing tools. Maxymiser has over 400 employees and offers a range of cloud-based marketing tools that help its users improve customer experience and user retention through omnichannel analysis and marketing automation. Some of its higher profile customers include EasyJet, HSBC and French clothing retailer Lacoste. Its offerings will be integrated into the Orcale Marketing Cloud, which is itself made up of a range of tools formerly acquired by the firm (Eloqua and Responsys for instance), following the acquisition.