Online Marketplaces for business

Updated: February 18, 2021

2021. Wholesale marketplace Abound raises $22.9M



Abound, an online marketplace that helps independent retailers stock their shelves with new products from up-and-coming brands, is announcing that it has raised $22.9 million in its first institutional round of funding. The startup actually began as a community connecting manufacturer’s representatives and retailers, but the team “kept seeing the limits of that model,” while some retailers were asking to buy from the brands directly. So the team decided to support that experience, starting out by recruiting 50 brands with an offer of free consulting — as long as they were willing to be one of the brands on the marketplace when it launched in October 2019.


2020. Ula raises $10.5 million for its wholesale e-commerce marketplace



Indonesian startup Ula, which aims to help small retailers solve inefficiencies that they face in supply chain, inventory and working capital, has raised $10.5 million in a new financing round. Ula operates a wholesale e-commerce marketplace to help store owners stock only the inventory they need, and also grants them with working capital. It operates in Indonesia, where like other Asian markets, traditional retail still accounts for the vast majority of retail sales in the country. These shop owners, several run by families, know how to run their businesses in a cost-efficient manner. But they struggle with accessing working capital and sourcing inventories.


2014. Business app marketplace AppDirect acquired real-time dashboard Leftronic



Business app marketplace AppDirect acquired a data visualization startup Leftronic. Leftronic allows businesses to build custom dashboards visualizing important data. By integrating Leftronic’s visualizations, AppDirect can give its customers a dashboard for monitoring the status of their apps. Leftronic will continue to operate as an independent subsidiary, like other AppDirect’s acquired company jBilling. Leftronic had raised $500,000 in funding and was incubated at Y Combinator. AppDirect, on the other hand, recently raised a $35 million round of funding.


2014. Cloud marketplace provider OnApp buys VPS virtualization solution SolusVM



London-based Cloud automation company OnApp has bought SolusVM, the virtual private server management system, in order to boost demand for the capacity on offer in OnApp’s federation. OnApp provides a marketplace of content delivery network (CDN), storage and compute capacity. And SolusVM is used by thousands of small service providers to manage their virtual private servers (VPS). OnApp wants those outfits to boost the demand side on its marketplace. The idea is for SolusVM users to see, alongside the option of adding another hypervisor, the option of “simply buying resources you need from the OnApp suppliers, then supplying to your customers a mix of your own infrastructure and excess infrastructure.


2012. AWS Marketplace - cloud app market for Amazon's platform


Better than anybody in the world Amazon can build online stores, so the launch of the cloud app store for Amazon Web Services platform - is very logical move. The question may be only one: what's the point of creating software store for AWS, if AWS can host almost any software in the world? The fact is that AWS Marketplace sells not software but software images, specially created for the AWS (so-called AMI = Amazon Machine Images). Each image in addition to the software contains everything it needs to run (operating system, middleware). And you can install such AMI on Amazon's server with just one click. You do not need to configure the software - everything works out-of-the-box. Thus, developers and IT administrators need less and less brains to start using Amazon's cloud platform. You just need to create an account, go to the app store, add to cart needed software (from the operating system to CRM system) and that's all.


2010. Google Apps Marketplace - the online app store for Google Apps



As expected, Google has launched the online store Google Apps Marketplace, which allows developers to easily access the Google Apps userbase, which counts 25 million users. More than 50 providers already used this opportunity - now the Google Apps users (directly in the control panel) can add Atlassian Jira bug tracker, DimDim web conferencing, Freshbooks online accounting, Box.net intranet, Manymoon project management, SlideRocket presentations, etc. There you can find even such heavyweights as NetSuite and SuccessFactors. We also note the presence of Zoho apps - Google has once again demonstrated its loyalty towards the competitor.