Top 10: Marketing Analytics software

Updated: July 30, 2023

Marketing Analytics software is a powerful tool that enables businesses to measure, analyze, and optimize the performance of their marketing campaigns and activities. This specialized software collects and processes data from various marketing channels, such as website traffic, social media engagement, email campaigns, and advertising efforts. Marketing Analytics software provides valuable insights into key performance indicators (KPIs) such as conversion rates, customer acquisition cost, return on investment (ROI), and customer lifetime value. By leveraging these analytics, businesses can identify the most effective marketing strategies, understand customer behavior, and make data-driven decisions to allocate marketing resources efficiently. Marketing Analytics software also helps in identifying areas for improvement, refining marketing strategies, and enhancing overall marketing effectiveness. With its ability to track and measure marketing efforts comprehensively, Marketing Analytics software plays a pivotal role in driving business growth, maximizing marketing ROI, and achieving marketing objectives in an increasingly data-centric and competitive marketing landscape. Some of the most popular marketing analytics software options are listed below.

See also: Top 10 Marketing software

2023. Mixpanel moves into marketing data with its latest product

Mixpanel has traditionally offered product teams information about product usage, but as third-party data and cookies have come to an end, product data has become more valuable to other departments within the company. As a result, Mixpanel has developed a new product called Mixpanel Marketing Analytics, which makes it easier for marketing teams to access this data. This enables marketing teams to use the data to gain a better understanding of customers and improve their overall experience. Mixpanel has streamlined the querying process and created job-specific templates within the interface to make it easier for both product and marketing teams to access and utilize the data in a way that is meaningful to them.

2022. Marketing data management platform Claravine nabs $16M

Claravine, a marketing data platform, has successfully raised $16 million in a Series B funding round. The core purpose of Claravine's product is to empower enterprises in controlling the data flow within their tech stack, with a particular focus on business intelligence and analytics software. It also aids in managing marketing data standards, which serve as guidelines for establishing consistent data formats across regions, teams, and campaigns. Leveraging an API and integrations with platforms such as Adobe Experience Manager, Workfront, and media platforms like Google Ads, Claravine enables teams to effectively handle the parameters associated with these standards over time.

2020. Demand Sage raises $3M to make sales and marketing data more accessible

Startup Demand Sage has successfully secured $3 million in seed funding. The company specializes in providing marketing intelligence to small and mid-sized businesses. Its innovative solution simplifies the process for marketers to access crucial data and insights by automatically generating Google Sheets reports utilizing data sourced from HubSpot. In addition to their existing pre-built report templates, Demand Sage has expanded their product lineup to include a no-code "Report Builder." They are also testing an insights tool that offers valuable assistance to salespeople, such as identifying deals that require their immediate attention.

2020. Supermetrics raises €40M to bring all your marketing data together

Supermetrics, the data management and analysis tool catering to marketers, has secured €40 million in fresh funding. As a Software-as-a-Service (SaaS) solution, it assists marketers in consolidating data into a convenient "ready-to-use format" that seamlessly integrates with their preferred data analysis and reporting tools. The objective is to present a unified perspective on diverse marketing data, enabling marketing teams and stakeholders to easily identify performance strengths and weaknesses, allowing for effective course corrections or strategic investments. Supermetrics is designed to be user-friendly, ensuring that even non-engineers can utilize it without burdening the company's IT infrastructure with additional codebases.

2020. Marketing SaaS startup Insider gets $32 million

Insider, a startup based in Singapore, has raised $32 million in Series C funding and plans to expand its operations to the United States. Since its establishment in 2012, the company has developed software that assists clients in making informed marketing decisions. Their SaaS platform focuses on multichannel marketing and customer engagement, and it is currently utilized by over 800 renowned brands, including Singapore Airlines, Marks and Spencer, Virgin, Uniqlo, Samsung, and Estée Lauder. What sets Insider apart from its larger competitors, like Salesforce, is its AI-based technology, which allows seamless integration of customer data from various marketing channels, including offline sources. This integration enables companies to generate more accurate predictions about customer behavior. Insider's analytics capabilities also enable brands to coordinate and execute campaigns across different platforms, such as web, mobile apps, messaging apps, email, and other channels.

2020. Truthset raises $4.75M to help marketers score their data

Marketing data quality startup Truthset has successfully secured $4.75 million in seed funding. The company specializes in evaluating the accuracy of consumer data purchased by marketers, assigning it a score ranging from 0.00 to 1.00. To generate these scores, Truth{set} verifies the data against various independent sources, as well as utilizing first-party data and panels. The platform goes even further by allowing the "suppression" of consumer IDs that fail to meet a marketer's standards, preventing their use in targeting efforts. Moreover, Truthset seamlessly integrates with demand-side platforms, data management platforms, and customer platforms. It also offers compatibility with leading data providers, such as Facebook, LiveRamp, and The Trade Desk.

2020. Marketing data platform Adverity raises $30M

Medallia, a customer experience platform renowned for its ability to analyze online reviews, social media content, and other sources to offer valuable insights regarding a company's strengths, weaknesses, and areas requiring attention, has announced its acquisition of Voci Technologies, a startup specializing in speech-to-text technology. The cash acquisition is valued at $59 million. By integrating Voci Technologies' AI-powered capabilities, Medallia aims to include voice-based interactions, such as calls made to call centers, as part of the data analyzed by its analytics platform. Despite the growing prominence of social media, messaging channels, and the increasing shift towards online interactions, voice-based communication continues to dominate the majority of customer interactions for businesses. Therefore, addressing this aspect represents a crucial step for Medallia in its quest to provide comprehensive customer insights.

2019. Appier raises $80M for AI-based marketing technology

Appier, a startup based in Taipei, has recently secured $80 million in funding. The company specializes in providing brands and retailers with an artificial intelligence engine that enhances customer engagement, predicts purchasing behaviors, and improves conversion rates on their websites. Appier's flagship product, CrossX, serves as a cross-platform advertising engine, offering retargeting capabilities and facilitating app installations. Additionally, it leverages deep learning technology to assist publishers and brands in discovering new target audiences for their products. While CrossX remains Appier's most popular offering, the company has expanded its services to encompass various other solutions centered around the core objective of leveraging customer information more intelligently. This includes strategic acquisitions, such as QGraph and Emotion Intelligence (Emin), to enhance the platform's analytics and functionality.

2017. Shopify launches new Marketing Analytics

Shopify has introduced a new collection of Marketing Activity and Sales Attribution Reports designed to provide you with a comprehensive overview of the performance of your marketing endeavors. With these reports, you can easily and swiftly evaluate the effectiveness of your marketing campaigns, identifying what is yielding positive results and what may require adjustment. Whether you employ tools such as Kit, Facebook, and Google, or utilize apps like MailChimp to attract new customers, these reports offer clear insights into the efficacy of your strategies. Armed with this knowledge, you can make informed decisions to optimize and enhance your future marketing campaigns, ensuring maximum impact and success.