Top 10: Marketing Analytics software

2022. Marketing data management platform Claravine nabs $16M



Claravine, a self-described marketing data platform, has raised $16 million in a Series B. Claravine’s product is designed to help enterprises control what flows through their tech stack, especially business intelligence and analytics software, and manage their marketing data standards — the blueprints for defining common formats for data across regions, teams and campaigns. Via an API and integrations with platforms including Adobe Experience Manager and Workfront as well as media platforms like Google Ads, Claravine supports teams in managing parameters of these standards over time.


2020. Demand Sage raises $3M to make sales and marketing data more accessible



Demand Sage, a startup bringing marketing intelligence to small and mid-sized businesses, has raised $3 million in seed funding. The startup's solution makes it easier for marketers to get the data and insights they need by automatically generating Google Sheets reports using data from HubSpot. Demand Sage has also expanded its product lineup beyond pre-built report templates by introducing a no-code “Report Builder,” and by testing out an insights tools that could, for example, help salespeople determine which deals need their attention.

2020. Supermetrics raises €40M to bring all your marketing data together



Supermetrics, the data management and analysis tool for marketers, has raised €40 million in new funding. It's a SaaS tool that helps marketers compile data in a “ready-to-use format” that is compatible with their data crunching and reporting tool(s) of choice. The idea is to provide a unified view of various disparate marketing data so that marketing teams and other stakeholders can see what is and isn’t performing — and more easily course correct or double down. Supermetrics is also designed to be used by non-engineers, and without the need to add another codebase to a company’s IT stack.


2020. Marketing SaaS startup Insider gets $32 million


Insider, a Singapore-based startup that develops software to help clients make marketing decisions, plans to launch in the United States after raising a $32 million Series C. Founded in 2012, the company says its SaaS for multichannel marketing and customer engagement is currently used by more than 800 brands, including Singapore Airlines, Marks and Spencer, Virgin, Uniqlo, Samsung and Estée Lauder. Insider’s AI-based technology differentiates it from older, larger competitors like Salesforce because it is able to integrate customer data from different marketing channels, including offline ones, to help companies make better predictions about customer behavior. Insider’s analytics help brands coordinate campaigns across different platforms, including the web, mobile apps, messaging apps, email and other channels.


2020. Truthset raises $4.75M to help marketers score their data



Marketing data quality startup Truthset has raised $4.75 million in seed funding. The company scores the consumer data that marketers are buying on accuracy, on a scale between 0.00 and 1.00. To create these scores, Truth{set} checks the data against independent data sources, as well as first-party data and panels. The platform can even “suppress” consumer IDs that don’t meet a marketer’s standards, so that they’re not used in targeting. And it's compatible with demand-side platforms, data management platforms and customer platforms. It also integrates with the leading data providers, including Facebook, LiveRamp and The Trade Desk.


2020. Marketing data platform Adverity raises $30M



Subsequently, the amount of data pertaining to online marketing is, equally, reaching stratospheric heights and in recent years tech companies like Datorama and Funnel.io, SuperMetrics and Adverity have appeared to give marketeers a data intelligence platform to deal with the welter of spreadsheets and reports necessary to track everything. Today Vienna HQ’d Adverity is announcing a Series C financing round of $30 million, bringing the total amount it has raised to $50 million. The Series C funding will be used to accelerate Adverity’s business growth, office network and R&D. Adverity’s clients include IKEA, Red Bull, Unilever, MediaCom and IPG Mediabrands.


2019. Appier raises $80M for AI-based marketing technology



Appier, a Taipei-based startup that provides an artificial intelligence engine to brands and retailers to help improve customer engagement, predict purchasing and improve conversions on their sites, has picked up $80 million. Appier’s initial and core product is a cross-platform advertising engine, CrossX, which covers retargeting and app installations, but also provides deep learning to help publishers and brands discover new audiences for their products. This is still the company’s most popular product, but around it, Appier has built a series of other services around the basic concept of better customer information, specifically sourcing and utilising customer data in more intelligent ways. This has included making acquisitions — of QGraph and Emotion Intelligence (Emin) to bring in more analytics and functionality into the platform.


2017. Shopify launches new Marketing Analytics



Shopify has launched a new set of Marketing Activity and Sales Attribution Reports that give you a comprehensive understanding of how your marketing efforts are performing. You’ll see clearly and quickly what’s working (and what’s not), and can use that knowledge to improve your marketing campaigns. To bring in new customers, you may run a variety of marketing campaigns using tools like Kit, Facebook, and Google, or apps like MailChimp. You’ll see clearly and quickly what’s working (and what’s not), and can use that knowledge to improve your marketing campaigns.