Market Research platforms

Updated: July 30, 2023

Market research platforms are powerful and essential tools that provide businesses with valuable insights into market trends, consumer preferences, and competitor analysis. These platforms offer a wide range of features to collect, analyze, and interpret data from various sources, such as surveys, focus groups, social media, and online reviews. With advanced analytics and reporting capabilities, market research platforms help businesses make informed decisions and identify growth opportunities. By understanding consumer behavior, market research platforms enable businesses to develop targeted marketing strategies, optimize product offerings, and stay ahead of industry trends. Moreover, market research platforms often offer real-time data, allowing businesses to monitor changes in the market and adjust their strategies accordingly. Overall, market research platforms are indispensable assets for businesses seeking to gain a competitive edge and foster customer-centric decision-making in today's dynamic and ever-changing market landscape.

See also: Top 10 Marketing software

2022. Zappi raises $170M for its AI-based market research platform

Zappi, a startup specializing in market research, has successfully raised $170 million. Zappi has developed an innovative platform that leverages AI and automation to streamline processes, resulting in a remarkable cost reduction of approximately 10 times. The company has established partnerships with major FMCG enterprises, including PepsiCo, McDonald's, Heineken, and Reckitt. Zappi's primary offering revolves around assisting these clients in conducting surveys to evaluate product ideas and gain early insights into effective marketing strategies. By utilizing a combination of human surveys, integrated networks of respondents (with up to 300-400 participants per campaign), and extensive data analysis—including their own consumer database consisting of 1.2 billion data points—Zappi can deliver research results within a remarkably short timeframe of four to six hours, all for an affordable price of $2,000. The platform's efficiency and comprehensive approach have attracted a broad client base and positioned Zappi as a leader in the market research industry.