Market Research platforms

2022. Zappi raises $170M for its AI-based market research platform



Zappi, a startup that has built a market research platform that utilizes AI and automation to speed up processes (and cut down costs by some 10x in the process), has raised $170 million. Zappi today has some 350 clients, massive FMCG enterprises like PepsiCo, McDonald’s, Heineken and Reckitt, and the core of its product is that it helps these customers run surveys on ideas as they weigh up what kinds of products to develop as well as early insights into how best to market them. Zappi’s pitch is that for $2,000, it uses a mix of human surveys — it integrates with other companies that build those networks of respondents and might get as many as 300 or 400 people per campaign — plus a lot of other data, including its own consumer database that it says is made up of 1.2 billion data points — to get the same research done in four to six hours.