Influencer marketing platforms
Updated: August 01, 2023
Influencer marketing platforms are specialized digital tools that connect brands with influencers, facilitating collaboration on marketing campaigns and promotions. These platforms provide a database of influencers from various social media platforms, allowing brands to search for influencers based on their niche, audience size, and engagement rates. Influencer marketing platforms enable brands to discover, vet, and communicate with influencers, streamlining the process of finding the right influencers for their marketing goals. With built-in campaign management features, these platforms help brands track the performance and reach of influencer campaigns, measure the impact of influencer collaborations, and analyze return on investment (ROI). Influencer marketing platforms are essential for businesses seeking to leverage the power of influencer marketing, as they simplify the entire influencer collaboration process and ensure brands can execute successful and data-driven influencer marketing campaigns.
See also: Top 10 Marketing software
See also: Top 10 Marketing software
2023. Krafton backs Indian influencer marketing platform One Impression in $10M funding
One Impression, a startup operating as an Indian influencer marketing platform, has secured $10 million in funding. The company aims to establish a platform similar to Amazon, enabling brands to swiftly identify suitable influencers for their marketing campaigns. With a pool of over 7 million content creators, the platform grants access to brands across various sectors, including FMCG and e-commerce. Notably, this diverse group of creators encompasses micro-influencers residing in villages, tier-2 and tier-3 towns, as well as prominent celebrities, including Bollywood actors. Their combined efforts result in over 100,000 content pieces spanning 10 languages and cater to the needs of more than 500 brands. Moreover, the platform is not restricted to a specific genre, encompassing creators from comedy, beauty, fashion, DIY, and other fields.
2022. Influencer marketing company Mavrck buys Instagram marketing platform Later
Mavrck, a platform that facilitates influencer sourcing and engagement for marketing campaigns by brands and media companies, has recently raised an additional $135 million in funding. With a portion of this funding, Mavrck has made an acquisition by acquiring Later, a startup initially known for its social media scheduling tool for Instagram under the name Latergramme. Later has since expanded its offerings to include other social platforms such as Pinterest, TikTok, and LinkedIn, as well as providing services like Linkin.bio and analytics for creators to track engagement and other metrics. Having been established in 2014, the Canadian startup Later has amassed over 2 billion pageviews for its Linkin.bio service, serving nearly 7 million creators and small businesses who rely on Later's comprehensive suite of social content scheduling and analytics tools.
2021. Cross-selling startup Carro secures $20M to connect brands with each other, influencers
Brands continuously seek innovative approaches to reach potential customers, yet finding the right individual for influencer marketing remains challenging. A startup called Carro has successfully secured $20 million in Series B funding by developing a cross-store selling and influencer commerce platform. With over 7 million influencers and 30,000 brands utilizing Carro, it has become a go-to solution. By installing Carro from the Shopify App store, brands can establish partnerships that allow them to sell each other's products without the need for inventory purchase or logistical management of returns. Additionally, Carro offers a feature that helps brands identify influencers who are already enthusiastic about their products, enabling them to establish and nurture long-term relationships.
2021. ProductWind raises $1.67M to connect your brands hundreds of influencers
ProductWind, a groundbreaking service that aims to streamline the connection between brands and influencers, has successfully raised $1.67 million in seed funding. Through the ProductWind platform, brands can effortlessly join and articulate their objectives, enabling them to establish a campaign involving 100 influencers within minutes, as opposed to the traditional weeks-long process. On the influencer side, they have access to their own dedicated platform, where they receive notifications whenever brands express an interest in collaborating with them. Instead of relying on outdated methods such as phone calls and text messages, influencers can conveniently peruse a list of available sponsorships, apply for them, and receive approvals. They have the option to either purchase products online or set up arrangements to receive them, while seamlessly integrating their activities with social media. ProductWind closely monitors the timing of influencer posts and facilitates payment through its platform.
2021. AIfluence closes $1M for its AI-powered influencer marketing platform
AIfluence is a startup that employs an AI-driven approach to measuring influencer marketing campaigns, recognizing that influencer marketing is a rapidly growing and highly impactful media channel. Brands now understand the significance of their customers relying on recommendations from relatable individuals. Despite being such an influential channel, global brand teams face a significant challenge: determining the return on investment (ROI) of their influencer marketing campaigns. AIfluence tackles this dilemma by identifying and gaining deep insights into target audiences, then working backwards to identify influencers who have a profound impact on these audiences. The platform operates on a trust network model, leveraging thousands of nano influencers and their followers who possess a genuine affinity for a brand and exhibit a strong emotional connection with the target audience.
2021. Influenxio gets $2M for its ‘microinfluencer’ marketing platform
Taipei-based startup Influenxio, which operates an online platform connecting brands with Instagram microinfluencers, has successfully secured $2 million in pre-Series A funding. The company intends to utilize the new capital to bolster its team by hiring skilled professionals and further develop its product offerings. Influenxio aims to validate the effectiveness of its innovative subscription plan, which represents a unique model in the industry. Additionally, the startup plans to expand its presence in Japan and explore opportunities in other countries. By leveraging data analysis of past campaigns, performance metrics, and client feedback, Influenxio continually enhances its algorithms. As Influenxio handles the entire campaign process, from influencer discovery to payment, it can gather extensive data to refine its technology and improve the platform's performance.
2018. Influencer marketing startup Mavrck raised $5.8M
Mavrck has secured an additional $5.8 million in funding, bringing its total raised capital to $13.8 million. This company positions itself as a comprehensive influencer marketing platform, offering a range of tools to streamline and assess the influencer marketing process. Recently, Mavrck unveiled new features specifically designed for Pinterest, where it has achieved the status of an official marketing partner. The company has also made significant strides in enhancing measurement capabilities and combatting fraud. In terms of fraud detection, Mavrck pledges to analyze a "statistically significant sample" of followers of an Instagram account, as well as the accounts that engage with its content, to ascertain whether they are genuine or bots. Renowned companies such as P&G, Godiva, and PepsiCo are among Mavrck's clientele, and the company reports an impressive year-over-year growth of 400 percent in recurring revenue.