Influencer marketing platforms
Updated: May 03, 2022
2022. Influencer marketing company Mavrck buys Instagram marketing platform Later
Mavrck, which operates a platform for brands and media companies to source and engage with influencers for marketing campaigns, has raised another $135 million, and with some of that it’s scooping up Later, a startup that first made its name with a social media scheduling tool for Instagram (its original name was Latergramme), but has since diversified into other social platforms like Pinterest, TikTok and LinkedIn, a Linkin.bio service, and analytics for the creator to track engagement and other metrics. Canadian startup Later has been around since 2014, and the Linkin.bio service has seen 2 billion+ pageviews, with nearly 7 million creators and small business using Later’s wider product suite for social content scheduling and analytics.
2021. Cross-selling startup Carro secures $20M to connect brands with each other, influencers
Brands are always looking for new ways to get in front of potential customers, but though influencer marketing has grown, it’s still not so easy for brands to find the right person. Carro, a startup, that builds a cross-store selling and influencer commerce platform that is used by more than 7 million influencers and 30,000 brands, has raised $20 million of Series B funding. Carro can be installed from the Shopify App store and enables brand partnerships to sell each other’s products without having to purchase inventory or manage logistics and returns. It also has a feature for brands to discover influencers who already love their products so they can build and maintain a relationship.
2021. ProductWind raises $1.67M to connect your brands hundreds of influencers
ProductWind, a service that aims to connect brands with influencers in one click, has raised $1.67 million in seed funding. Brands can join the ProductWind platform, describe what they want to achieve and set up a 100-influencer campaign within minutes versus the traditional weeks. On the influencer side, they have their own platform and receive notifications when brands want to work with them. Rather than the old way of calling and texting with a brand, the influencer can see a list of available sponsorships, apply and get approved. They can purchase products online, or set up to receive them, and integrate with social media. ProductWind monitors when the posts appear and then pays the influencer through the platform.
2021. AIfluence closes $1M for its AI-powered influencer marketing platform
Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. Marketers have now realized that their customers trust the recommendations of people they relate with. However, despite this being an impactful channel, brand teams globally face a major dilemma: determining the ROI of influencer marketing campaigns. AIfluence, a startup with an AI-driven influencer marketing approach to measuring these campaigns. AIfluence identifies and gains deep insights into a target audience and works backwards to identify influencers that impact this target audience. The platform is built on a trust network model where it deploys thousands of nano influencers and followers who have a natural affinity to a brand and exhibit a high emotional connection with the target audience.
2021. Influenxio gets $2M for its ‘microinfluencer’ marketing platform
Taipei-based startup Influenxio which connects brands with Instagram microinfluencers through its online platform, has closed $2 million in pre-Series A. Influenxio plans to use its new funding for hiring and product development. Influenxio’s new subscription plan is a relatively novel model for the field, so one of the startup’s goals is to prove that it works. The company also plans to build out its Japanese platform and expand into more countries. Influenxio analyzes past campaigns, performance data and client reviews to improve its algorithms. Since the entire campaign creation process — from finding influencers to paying them — is performed through Influenxio, this allows it to gather a wide range of data to refine its technology.
2018. Influencer marketing startup Mavrck raised $5.8M
Mavrck has raised another $5.8 million in funding, bringing its total raised to $13.8 million. The company describes itself as an “all-in-one” influencer marketing platform, offering a number of tools to automate and measure the process. Last month, Mavrck announced new features for Pinterest, where it’s now an official marketing partner. It also says it’s been doing more to improve measurement and detect fraud — on the fraud side, it promises to analyze a “statistically significant sample” of an Instagram account’s followers, and of the accounts that engage with their content, to determine if they’re bots. Customers include P&G, Godiva and PepsiCo, and the company says recurring revenue has grown 400 percent year-over-year.