Influencer marketing platforms
Updated: October 05, 2019
2018. Influencer marketing startup Mavrck raised $5.8M
Mavrck has raised another $5.8 million in funding, bringing its total raised to $13.8 million. The company describes itself as an “all-in-one” influencer marketing platform, offering a number of tools to automate and measure the process. Last month, Mavrck announced new features for Pinterest, where it’s now an official marketing partner. It also says it’s been doing more to improve measurement and detect fraud — on the fraud side, it promises to analyze a “statistically significant sample” of an Instagram account’s followers, and of the accounts that engage with their content, to determine if they’re bots. Customers include P&G, Godiva and PepsiCo, and the company says recurring revenue has grown 400 percent year-over-year.
2014. LinkedIn rolls out new Homepage with analytics and news front and center
LinkedIn is debuting a pared-down redesign of its homepage that encourages more interactivity and visits: with analytics (and traffic) on your own LinkedIn profile, the Pulse news feed, jobs, and simplified suggestions for keeping in touch with existing contacts and making new ones, as well as a display ad above the fold. The idea with the new page is to remove some of the busy behaviour on the pages, directing users to doing more on the pages by offering less choices. The tile-style layout, where each section operates like its own widget, further that idea. The profile analytics at the top plays to our vanity — but also includes a link for users to update that profile, as well as drill deeper into getting more data. Lastly, LinkedIn continues to promote the idea of using its site as a place to consume content relevant to your working life. The news feed includes articles from other sites by way of Pulse, as well as content shared by your network of contacts and influencers that you follow.
2014. Sprinklr acquired three social management services this year
Sprinklr, the provider of social media management tools, has acquired highly targeted advocacy influencer platform, Branderati. The deal marks Sprinklr's third acquisition in about six months. In February, Sprinklr bought Dachis Group, a social analytics company, and formed the largest independent end-to-end social relationship platform in the market. And just last month it bought TBG Digital, a company that considers itself a pioneer of corporate advertising on Facebook and Twitter. The acquisition was designed to amplify Sprinklr’s reach across social media. Now it's bought Branderati, a company that boasts that it helps brands identify their most passionate “advocate influencers” and take those relationships to the next level to drive brand advocacy and loyalty.