Top 10: Gamification software

Updated: November 13, 2022

Some of the most popular gamification software options are listed below.

See also: Top 20 Enterprise Social Software

2021. Play2Pay raises $13M to convert mobile user engagement into bill payment



Play2Pay, a startup attempting to combine gamification and payments in creative way, has raised $13 million in a Series A. Play2Pay was started based on a vision that prepaid mobile phone users should have an alternative way to pay for their mobile phone service and that wireless carriers would adopt an ad-funded commercial model. Now the company claims to be positioned to be the world’s first “ad supported payment rail” directly integrated into payments platforms of major service providers and financial institutions. It also claims to be the only company that converts user engagement directly into bill payment.


2021. Gamified corporate training startup Attensi raises $26M



Norwegian corporate training startup Attensi has raised $26M. Attensi uses a gamified approach to corporate training, putting employees into 3D simulations of their workplace and work processes. Its competitors include companies like GoSkills, Mindflash, SAP Litmos and Skilljar. The company claims it has experienced a 63% CAGR in annual recurring revenue. Its clients include Daimler Mercedes Benz, Circle K, Equinor, BCG and ASDA.


2020. Sales readiness platform MindTickle raises $100M



MindTickle, a startup that is helping hundreds of small and large firms improve their sales through its eponymous sales readiness platform, has raised $100M. MindTickle, whose name is inspired from the idea of gamifying mindsets, allows companies to train and upskill their salespeople at scale, and uses role playing methods to help them practice their pitch, and how they should handle a customer’s queries. The platform helps salespeople measure their improvement in revenue metrics and offers feedback on the calls they made. The platform utilizes machine learning engines to serve personalized remediations and reinforcements to salespeople


2020. Kaizo raises $3M for its AI-based tools to improve customer service support teams



Customer service, and the idea of gamifying it to motivate employees, might feel like the last thing on people’s minds at the moment, but it is actually timely and relevant to our current state in responding to and living with the coronavirus. Dutch company Kaizo, which uses AI and gamification to provide feedback on agents’ work, tips on what to do differently, and tools to set and work to goals, has raised $3 million. Kaizo has already 500 companies including Truecaller, SimpleSurance, Miro, CreditRepairCloud, Justpark, Festicket and Nmbrs are using its software, covering “thousands” of customer support agents, which use a mixture of free and paid tools that integrate with established CRM software from the likes of Salesforce, Zendesk and more.


2016. Zoho Projects adds gamification layer



Zoho is adding the gamification layer Gamescope across different products (first to Zoho Projects) to help users turn tedious work into an exciting game. Points are awarded for making progress with work such as completing tasks, closing tickets and deals, and resolving bugs. This is tracked in a scorecard. Each game happens within a time frame; think of it as a basketball game. The ones who score the maximum points when the game ends win trophies. Apart from these, you also collect badges by achieving specific targets. And the winners get to show off their badges and trophies in the scorecard or in their individual profile pages. And the winners get to show off their badges and trophies in the scorecard or in their individual profile pages.


2015. Enterprise Gamification platform Playbasis gets $1.8M



Playbasis, the company offering gamification solution for business and enterprises, has closed a $1.85 million Series A round. Playbasis started out with a full focus on gamification — which is best epitomized by Waze, Foursquare and other consumer apps that use leaderboards, badges and competitions to drive engagement — in the enterprise space. However, customer feedback and the nascent nature of the space, saw it expand its reach into other areas. The other focus is a series of APIs and modules developed to give app developers, game publishers and anyone creating apps the opportunity to incentivize users via rewards, and more. In the case of enterprises Playbasis is developing dedicated software and services to help motivate and engage staff and end customers with the help of new technology like virtual reality.


2012. Does your company need Gamification?



Gamification is already one of the hottest trends on the IT market. Vendors are implementing game mechanics into their products and customers start thinking that the gamification - is a magic pill that will engage the employees and make them productive. Badgeville CEO, Chris Duggan, recently gave some helpful tips about the gamification. Badgeville - is one of the two business-gamification kings (the second - is Bunchball). Badgeville provides IT vendors the gamification platform, which allows them to quickly embed game mechanics into their products. For example, Badgeville's gamification engine works in Salesforce, Yammer, IBM Connections, Drupal, Jive and SharePoint.


2012. Freshdesk gamifies Customer Service


Gamification has finally reached customer support space. And this is good, because tech support agents often ask themselves "Why am I doing this job?" after talking with some tough customers, and an the extra motivation (via game mechanics) can help them in such moments. One of the pioneers in helpdesk gamification is Freshdesk. They have inbuilt the classical game mechanics into their solution: it awards points based on several factors, including the amount of time it takes to close a ticket, whether an issue is resolved in one call, and customer satisfaction. Points can be tracked through internal leaderboards, and agents will be able to rise through several levels, starting with “Support Newbie” and rising to “Support Guru”. It's interesting that (already super-popular) Freshdesk was founded last year by former Zoho top manager Girish Mathrubootham (who led the development of ManageEngine). He decided to leave his comfortable place at Zoho and create the own startup after reading one brief comment under the news that Zendesk raises prices for its helpdesk-service. Here is this story.


2012. Work.com - work becomes more interesting



So the Dreamforce has launched, and we are starting to overview the new Salesforce products. First of all, the guys from Box.net can sleep peacefully because it turned out that the ChatterBox is still deep in development and will not appear until sometime next year. But another service - Work.com is already live. Work.com is the rebranded Rypple that Salesforce acquired last year. Rypple, but on the beautiful domain. We have already reviewed Rypple - it's a solution for gamification of human resource management and business goals achieving. It works like this: exec sets goals for each team member, tracks employee's progress, provides reviews and awards like "thank you", badges and gifts (for example, Amazon gift certificates). In result: a) employees know what to do; b) employees are engaged in the interesting work-game; c) company achieves its goals (as employees' goals are aligned with business goals). Besides the beautiful domain name, Salesforce has added to the service the integration with Chatter, so that all the employee achievements could be tracked and discussed in the enterprise social network.


2011. Talent Management and Gamification on the rise: Salesforce buys Rypple



Salesforce - is if not the trend-setter in the Enterprise, than it's certainly the indicator of most important trends in this sphere. The company had grown on the wave of CRM and SaaS, then came to the front edge of cloud platforms, mobile applications and social software. And now Salesforce wants to occupy two more hot areas - Talent Management and Gamification. The common goal of these technologies - is staff motivation and development. Crazy demand for talent management system has been proven by SuccessFactors, which has set several records in SaaS-implementation and recently was acquired by SAP. And we have already mentioned about Gamification potential. So, today Salesoforce has bought one of the most promising startups in these areas - Rypple (known as Zynga for Enterprise).


2011. Nitro for Salesforce - gamified CRM



We continue to monitor the gamification of business applications. And the first gamified CRM is ... Nitro for Salesforce. This system was presented at the recent Dreamforce 2011 conference and will launch later this month. It's interesting that Nitro for Salesforce is created not by some guys from garage, but by the gamification professionals at Bunchball. For several years, this company is developing games for various projects. Its clients include Warner Brothers, NBC, HP, Comcast, Playboy. However, so far the company developed game mechanics only for consumer projects, and now decided to try its technologies in business application. As it's clear from the title, Nitro for Salesforce - is an add-on for Salesforce CRM.


2011. Work gamification - the Next Big Thing


Do you want your company to use the latest, most effective business technologies? Or you are creating a business application and want to make your product the next big hit? Then you are probably watching the new IT trends. In recent years we saw such emerging trends as SaaS (software as a service), business virtualization (where staff can work remotely), the socialization of business apps, mobile access. What's next? Perhaps it will be the Gamification. From the title it's clear that Gamification - is turning something into a game. In our case - turning work into the game. Imagine how much $$$ this promise potentially contains?