Facebook for Business

Updated: July 30, 2023

Facebook for Business is a comprehensive marketing and advertising platform that empowers businesses to connect with their target audience and achieve their marketing goals on the world's largest social media platform. With Facebook Pages, businesses can create a professional presence by setting up a dedicated business page, where they can showcase products, services, and company information. Facebook's robust advertising tools allow businesses to run highly targeted ad campaigns, reaching specific demographics, interests, and behaviors to increase brand visibility and drive traffic to their website or physical store. The platform also provides valuable analytics and insights, enabling businesses to track the performance of their campaigns and optimize their marketing strategies based on real-time data. Additionally, Facebook for Business offers features like Messenger, allowing businesses to engage in direct and personalized conversations with customers, further enhancing customer relationships. By leveraging the extensive reach and diverse advertising options of Facebook for Business, companies can effectively expand their online presence, reach new customers, and cultivate a loyal and engaged community around their brand.

See also: Top 10 Social Media Management tools

2020. Facebook and Instagram add new features to help you find and support local businesses



Facebook is rolling out a new feature called Businesses Nearby, where you can discover the latest updates from businesses located within a specific geographical range (adjustable between 1 mile and 500 miles). By accessing this section, you can access information about their operating hours, pickup or delivery options, and even make bookings or send messages directly. Facebook aims to enhance the user experience by enabling them to quickly find essential products and services, while simultaneously assisting businesses in gaining virtual foot traffic as they transition to online operations to remain operational. Additionally, to show your support for small businesses, you can utilize the new Support Small Business sticker on Instagram or include the #SupportSmallBusiness hashtag on Facebook. Any posts featuring the sticker will be featured in a collective Instagram story that showcases similar posts from the accounts you follow.


2016. Facebook launched unified inbox for business



Facebook is introducing a new feature aimed at simplifying the management of conversations for businesses across Facebook, Facebook Messenger, and Instagram. Previously, businesses had to use separate apps to respond to customers on Facebook and Instagram, which became increasingly challenging as communication on social media platforms grew. With the latest update, these businesses can now address all comments using Facebook's Pages Manager app. The app's inbox will present a unified stream of all commentary, including comments on Facebook posts, posts on their Page, messages, comments on Instagram, and videos. Moreover, individual tabs will enable businesses to focus on specific channels as needed.


2016. Facebook unveiled new tools for business



In an effort to enhance user-business interactions on its platform, Facebook has unveiled a range of tools and updates. As part of these developments, businesses will observe increased promotion of their Facebook Page usernames throughout the site. Furthermore, two new methods have been introduced to facilitate conversations between people and businesses. The first is Messenger Links, which are shortened URLs enabling direct access to messaging. The second is scannable Messenger Codes, which can be easily scanned to initiate a chat. These additions aim to foster improved connectivity and engagement between Facebook users and businesses.


2015. Facebook adds new tools for managing communication on your page



Facebook has introduced new features for Pages that offer enhanced communication management capabilities for Page owners across various devices. These features provide administrators with greater control over their Page's responsiveness badge and facilitate the streamlined management of both public and private interactions. Starting this month, all Pages have the ability to set their average response time for messages. Admins can choose to display their response time as "within minutes," "within an hour," "within hours," or "within a day." Moreover, Page response times will now be visible in Messenger threads when individuals message a business, enabling them to anticipate a response timeframe. The introduction of the new messaging status "away" allows admins to indicate when they are unavailable to reply to messages. Furthermore, Page admins can now configure Away Messages and Instant Replies. The revamped Pages inbox offers improved usability and provides additional context regarding the individuals with whom businesses are conversing, delivering messages in real-time. These updates empower Page admins to respond to messages more efficiently and manage conversations with ease.


2014. SAP partnered with Facebook to bring personalized marketing



Few days ago, there was an impactful collaboration between IBM and Twitter to integrate social data with enterprise data analysis. And now, we witness another significant social-IT partnership: SAP and Facebook. Today, the renowned enterprise software giant has joined forces with the dominant social media platform, paving the way for SAP to merge valuable insights with customer engagement using Facebook's highly scalable Custom Audiences targeting capability. As a result, marketers and officials assert that SAP solutions can now be employed to effectively connect with customers on Facebook. Through this agreement, SAP customers will gain the ability to achieve personalized marketing on a large scale, leveraging the data they already possess about their customers to create and engage with audiences directly on Facebook.


2014. Facebook blocked likes in exchange for incentive



Facebook has implemented a policy that prohibits companies from mandating customers to like their Facebook pages in order to participate in contests or receive other rewards, a practice commonly known as like-gating. This means that companies are no longer allowed to incentivize customers to use social plugins or artificially increase their page likes. While it is still acceptable to encourage people to like a page, the motivation behind the likes should be genuine rather than coerced. Existing applications that engage in like-gating have been given until November 5 to adhere to this new requirement.