Facebook for Business
2020. Facebook and Instagram add new features to help you find and support local businesses
Facebook is introducing a new section called Businesses Nearby, which will allow you to see the latest posts from businesses within a certain geographic radius (you can adjust it to anything from 1 mile to 500 miles), view their current hours and pickup/delivery options and make a booking or send them a message. Facebook described this as a way to allow users to “more quickly find essential products and services” while also helping businesses get “more virtual foot traffic as they move online to stay open.” And if you want to show your support for a small business, you can also use the new Support Small Business sticker on Instagram or #SupportSmallBusiness hashtag in Facebook — any posts using the sticker will be added to a shared Instagram story highlighting similar posts from all the accounts you follow.
2016. Facebook launched unified inbox for business
Facebook is unveiling a new feature that should make it easier for businesses to stay on top of conversations across Facebook, Facebook Messenger and Instagram. Previously, if a businesses wanted to respond to customers on Facebook and Instagram, they had to open separate apps — an increasing challenge as more and more of their communication is happening ons social media. Now those businesses can respond to all of those comments from Facebook’s Pages Manager app. The inbox in the app will now include a unified stream of all that commentary — including comments on their Facebook posts, posts on their Page, messages and comments on their Instagram and videos — as well as individual tabs for focusing on individual channels.
2016. Facebook unveiled new tools for business
Facebook announced a suite of tools and updates designed to help Facebook users better connect with the businesses using its platform. As part of these changes, businesses will now see their Facebook Page usernames being more heavily promoted across the site, and they’ve been given two new ways for people to begin chatting with them: Messenger Links, which are short URLs, and scannable Messenger Codes.
2015. Facebook adds new tools for managing communication on your page
Facebook unveiled new features for Pages that empower Page owners to manage communication from any device, give admins more control over their Page’s responsiveness badge and make it easier than ever for Page admins to manage both the public and private interactions they receive. Starting this month all Pages can set the average time it takes for them to reply to messages. Admins can choose to show that they respond either “within minutes,” “within an hour,” “within hours” or “within a day.” Additionally, Page response times will now show up in Messenger threads when a person messages a business, so people know when to expect a response from the business. The new messaging status “away” allows admins to designate when they are unavailable to respond to messages. Page admins can now also set Away Messages and Instant Replies. The new Pages inbox is easier to use and provides more context on the people businesses message with and deliver messages in real time. These changes help Page admins keep up with messages faster and manage conversations more easily.
2014. SAP partnered with Facebook to bring personalized marketing
Few days ago IBM and Twitter partnered in order to connect social data to enterprise data analysis. Now we have another big social-IT partnership: SAP and Facebook. The enterprise software giant connected with the social media king today in a partnership that allows SAP to combine insight with customer engagement by using Facebook’s scalable Custom Audiences targeting capability. This enables marketers, officials at the companies claim, to use SAP solutions to reach customers on Facebook. The deal will enable SAP customers to achieve personalized marketing at scale by creating and reaching audiences on Facebook from data they already have about their customers.
2014. Facebook blocked likes in exchange for incentive
Facebook has blocked companies from requiring customers to like a Facebook pages in exchange for contest entries or other company rewards - a practice known as like-gating. Сompanies are prohibited from incentivizing customers to use social plugins or to like a page. It's still acceptable to ask people to like your page — but they have to like it because, well, they actually like it. Existing apps have until Nov. 5 to comply with the new mandate.