Employee survey software

Updated: July 25, 2021

2021. Employee training/motivation platform Rising Team gets $3M



Rising Team, a platform that combines management tools with training, has raised $3 million seed round. Rising Team helps managers motivate, organize and ultimately effectively lead their team. The first layer of the platform is the tools suite, which includes proprietary assessments and 1:1 templates. Most employee surveys focus so heavily on the actual job, with questions about where employees can do their best work. With Rising Team, the assessments are geared toward who team members are personally, with a look at how they want to be appreciated or what they believe their talents and skills are. Rising Team is also building out a community that lets managers communicate with one another.


2021. Workday nabs employee feedback platform Peakon for $700M



Workday is acquiring employee feedback platform Peakon for $700M. Managers of large organizations know that the bigger and more spread out your firm becomes, the more challenging it is to understand what’s happening across the company. The company uses weekly surveys to ask specific questions about the organization. For them it’s all about getting good data, and so far customers have used the platform to ask over 153 million questions since inception six years ago.


2019. Employee survey software Culture Amp got $82M funding


Culture Amp, that is aiming to help employees anonymously express how they feel about their place of work, has closed a sizable $82 million funding round. The Melbourne company is using the anonymized employee survey data from thousands of customers to help them learn from each other and chart which initiatives made a dent. The company’s subscription survey software gives customers all of the templates, questions and analytics that they need to track employee sentiment and visualize the data that they get back. The software can be used for things like quarterly engagement surveys, but it can also power performance reviews, goal-setting and self-reflections. Employee surveys are certainly nothing revolutionary, but Culture Amp is trying to improve the process by helping its customers start to bring anonymous feedback to the team level so that employees can give more direct feedback to their managers.


2017. Google Forms get intelligent response validation



Google unveiled update to its service for building online surveys Google Forms. Among the new features is an intelligent response validation that will automatically suggest the right kind of response validation for your various fields. If you are asking for an email address, for example, Forms will suggest to choose the aptly named “Accept emails only” option. The same goes for URLs, age and similar fields. Forms users will now also be able to solicit file uploads from users outside of their company — but only if both your company and your respondent’s company allow cross-domain file sharing in Google Drive. Google also is introducing a new question type: the checkbox grid. This allows respondents to pick from multiple options in a table. Also new in Forms are settings which you can apply to all of your new forms. With this, you can choose to always collect email addresses, for example. Users can now also reorder their sections with just a few clicks.


2014. Zoho Survey got fully customizable themes



Customer survey tool Zoho Survey adds customizable themes that allow to roll up your sleeves and get creative with design. Now you can add your company logo to the background or header, choose the colors that represent your brand. You can customize every part of a theme, right down to the submit button on your survey. There is absolutely no coding involved. After spending time creating your amazing design, you can save your theme to use again on future surveys. Company says that the brand personality coupled with good looking surveys enable to grab customer attention and get better responses. Surveys help you engage with customers for feedback so let your personality shine through in your surveys to connect with the people that matter to your business.


2014. Google Forms expanded functionality thanks to add-ons



Online form and survey creation tool Google Forms gets add-ons for Forms - new tools, created by developer partners, that deliver even more features to your surveys (just like add-ons for Docs and Sheets). Add-ons bring handy extras to your survey building experience, like setting a survey end date, sending custom emails based on responses, storing lists of choices that you frequently add to questions, and more. For example add-on formLimiter allows to close your survey automatically, after a maximum number of responses is reached, or at a date and time of your choosing. And add-on Ultradox Trigger allows to create custom emails, reports, invoices, newsletters, etc., based on information that people enter into your form.


2014. SurveyMonkey invested in mobile feedback service Apptentive



Online survey service SurveyMonkey led the Series A funding of Apptentive, a company offering in-app feedback tools that allow developers to engage an app’s users, communicate directly, request reviews and more. Looks like SurveyMonkey will now partner with Apptentive in order to provide “technical and product interactions” for mobile customers. Apptentive competes with a host solutions on the market, including those from Appsfire, Appboy, Helpshift, Mixpanel, Localytics, and more. One of Apptentive’s differentiating features it a proprietary measurement it calls “Love Score” which allows app developers to see how well their own app is loved, as compared with the rest of the app ecosystem. Love Score reports offer a variety of customer insights, including how popular an app is versus others, analysis of app store reviews, reviewer quality and bias, and more.