Email Marketing software and services
2019. Mailchimp expanded from email to full marketing platform
Mailchimp, that is known best as a popular tool for customer-facing email activities, will start to offer a full marketing platform aimed at smaller organizations. The new platform will feature a number of new products within it. They include technology to record and track customer leads; the ability to purchase domains and build sites; ad retargeting on Facebook and Instagram; social media management. It will also offer business intelligence that leverages a new move into the artificial intelligence to provide recommendations to users on how and when to market to whom. The latter of these will be particularly interesting considering the data that it has collected and will collect on 4 billion individuals and their responses to emails and other services that Mailchimp now offers.
2017. Email Marketing company SendGrid raised $131 million
SendGrid, the marketing email company, raised $131 million after pricing its IPO at $16, above the expected range of $13.50 to $15.50. The company begins trading Wednesday on the New York Stock Exchange, under the ticker SEND. SendGrid helps businesses send marketing emails. It says in its IPO filing that it has processed more than one trillion emails. SendGrid says competes with SparkPost, MailChimp and divisions of Amazon, Oracle and Salesforce.
2017. Adobe Campaign gets AI-features
Adobe announced a number of new capabilities for its Adobe Campaign email marketing tools. Most of these are available now (better dashboards, new email templates, better support for multilingual campaigns), but the most interesting are new machine learning-powered features that allow to find the best subject lines for emails and soon, it’ll also be able to suggest just the right image to show to the right person who opens a marketing email. Another new predictive feature the company showed off is a new tool for predicting customer churn based on how users engage with emails. That’s some pretty standard machine-learning stuff, but like all of these projects, it’s only as good as the data you feed it. Combined with data from Campaigns, this tool can predict when a customer is likely to unsubscribe from a service, for example.
2017. Microsoft adds 5 new services for SMB to Office 365 Business Premium
To tie small businesses deeper into the Office 365 ecosystem Microsoft launched (in preview) five new tools for SMB. Microsoft Connections allows its users to create Mailchimp-like email marketing campaigns. Microsoft Listings allows to manage your business listings on Facebook, Google, Bing and Yelp and monitor online views and reviews. Microsoft Invoicing helps quickly create professional-looking estimates and invoices, so you get paid quickly. These new tools will be united in the new dashboard Office 365 Business center together with recently unveiled Microsoft Bookings and the Outlook Customer Manager. Besides the app MileIQ which tracks your business-miles on personal car also comes to Office 365 Business Premium. All new services will become available for preview over the next few weeks to Office 365 Business Premium subscribers in U.S., U.K. and Canada.
2017. MailChimp combines email marketing with Facebook Ads
MailChimp has ventured out of its email marketing comfort zone with a Facebook advertising integration. Users of the email marketing platform can now create Facebook ads and track performance in the same platform. Using MailChimp’s intelligent segmentation to target recent customers or active subscribers, businesses can quickly create lookalike audiences in Facebook. Facebook Ad Campaigns will roll out "gradually," MailChimp officials said. It will be available to all customers by February 2.
2016. Website builder Weebly adds marketing emails
Website building service for small businesses Weebly launched Promote, a platform for building marketing emails. Email marketing is the number two concern for small businesses behind their website,” CEO David Rusenko said. However, more than half of Weebly users aren’t taking advantage of existing email marketing tools, because “it’s confusing and hard for them. So Promote allows them to build those emails using the same drag-and-drop tools they use to build their websites. Weebly Promote is currently limited to users of the existing Weebly platform, but the plan is to make it available to everyone soon. Pricing starts at $8 a month.
2015. Email marketing service Zoho Campaigns is available on Android
Until now Zoho Campaigns allowed only iPhone users to manage their email campaigns using mobile app. Now they announce the same app for Android. All of the key features available in the iPhone app are now available for Android, including instant access to your email campaigns, mailing lists and subscribers, comprehensive views of all reports and sharing features, ability to manage your contacts and subscriber lists, offline access to continue working even without an Internet connection. Additionally, Android users can stay on schedule by receiving mobile notifications alerting them that their campaigns are ready to send. Even when traveling, you can now deliver your completed campaigns to your subscribers from the convenience of your smartphone.
2015. Email marketing solution Mailjet gets $11 million
French startup Mailjet just raised $11 million for its email delivery service that works for both marketing campaigns and transactional emails. Mailjet’s distinctive feature is that we tackle both markets — marketing and transactional. Transactional email services need to have a reliable API, send email as quickly as possible and never fail — Mailjet started with transactional emails. Marketing email services need to be able to send hundreds of thousands of emails even if it takes a few minutes, have a good reputation with Google, Microsoft or Yahoo so that your newsletter doesn’t end up in the spam folder, and provide tools to customize the design of your emails.
2014. Sendwithus gets $2.3M to help marketers optimize transactional emails
Email marketing startup Sendwithus has raised $2.3 million in additional seed funding. The service offers tools like A/B testing to optimize transactional emails — i.e., emails for specific purposes and tied to specific events, such as “reset your password” and “thanks for signing up!”. Every company sends such emails, and customers are more likely to open them, and they’re messages that “most marketers don’t get access to and don’t even think about.” Sendwithus allows marketers to test different variations of those messages without having to go through a developer. More recently, Sendwithus has added segmentation capabilities, allowing businesses to drill down on specific groups in their customer database — for example users who received an activation email but didn’t activate. Sendwithus also integrates with email delivery services like SendGrid and Mailgun.