Email Campaign Management services for business

Updated: July 31, 2023

Email campaign management refers to the process of planning, executing, and analyzing email marketing campaigns to engage with target audiences and achieve marketing objectives. It involves creating targeted email lists, designing compelling email content, and scheduling email sends at strategic times. Email campaign management platforms offer features such as email templates, personalization options, and A/B testing to optimize email performance and deliverability. These platforms also provide insights into email open rates, click-through rates, and conversion metrics, allowing marketers to measure the success of their campaigns and make data-driven improvements. Email campaign management is a critical aspect of digital marketing, enabling businesses to nurture leads, promote products or services, and build lasting relationships with customers through effective email communication.

See also: Top 10 Email Marketing Solutions

2019. Mailchimp acquired e-commerce platform LemonStand and broke up with Shopify



Mailchimp has made the decision to discontinue its app that allowed users to utilize their Shopify data for creating targeted email campaigns. This move came after disagreements arose between the two companies regarding the sharing of customer data. Interestingly, prior to parting ways with Shopify, Mailchimp quietly acquired LemonStand, a smaller competitor of the e-commerce platform. This acquisition was aimed at enhancing Mailchimp's platform by incorporating more integrated e-commerce features. It serves as an indication of the growing importance of Mailchimp's e-commerce business. In the past year, Mailchimp collaborated with Square to introduce shoppable landing pages, showcasing the company's dedication to developing native e-commerce functionalities. While Mailchimp continues to expand its platform's e-commerce capabilities, it remains open to collaborating with third-party providers (excluding Shopify, the largest among them) to offer additional functionality to its users.


2017. Zoho Campaigns add new editor and personalized templates



Zoho has introduced the all-new version of Zoho Campaigns, aimed at enhancing user experience and streamlining goal achievement. The revamped interface offers a polished look and feel, ensuring a more seamless and efficient workflow. With the new editor, creating complex and responsive email templates becomes effortless through an intuitive drag-and-drop interface. The template gallery has also been expanded to include a wide array of new designs suitable for various occasions. Moreover, the addition of Personalization features allows for tailored messages that resonate with subscribers on a more personalized level. Furthermore, the update includes customizable autoresponders that automate email campaigns, as well as email limits to regulate the frequency of emails received by individual subscribers within specific timeframes.