Email Campaign Management services for business
2019. Mailchimp acquired e-commerce platform LemonStand and broke up with Shopify
Mailchimp closed its app, which let users use their Shopify data to create targeted email campaigns. The partners became at odds over how customer data was shared between the two companies. Later it turned out that before it parted ways with Shopify, Mailchimp quietly made an acquisition of LemonStand, one of the e-commerce platform’s smaller competitors, to bring more integrated e-commerce features into its platform. It indicates the growing role of Mailchimp’s e-commerce business. Last year, when Mailchimp launched those new shoppable landing pages with Square. While Mailchimp is indeed building some native e-commerce features for its platform, it will continue to work with third parties (if not Shopify, the biggest of them all) to provide other functionality.
2017. Zoho Campaigns add new editor and personalized templates
Zoho launched all-new Zoho Campaigns. The new polished interface is designed to improve the user experience and help you achieve your goals faster. The new editor allows for complex, responsive template designs through a simple drag-and-drop interface. The template gallery is also loaded with a number of new designs for almost every occasion. New Personalization features will make your subscribers feel like messages are written specifically for them. Besides, the developers added a number of customizable autoresponders that put email campaigns on auto-pilot and email limits that can control the number of emails that any subscriber receives in a particular period.