Email API platforms

Updated: August 01, 2023

Email API platforms are specialized software solutions that provide developers with a set of application programming interfaces (APIs) to integrate and manage email functionalities into their applications and systems. These platforms offer a range of APIs, such as sending emails, tracking email delivery, managing email lists, and analyzing email performance. By leveraging email API platforms, developers can automate and customize their email communication processes, ensuring a seamless and personalized experience for users. These platforms often provide robust security and compliance features, ensuring that sensitive data and communication remain protected. Email API platforms are invaluable for businesses seeking to enhance their communication capabilities, automate email workflows, and create more efficient and engaging email experiences for their users. Whether for transactional emails, marketing campaigns, or customer support, email API platforms offer a scalable and reliable solution to integrate email functionalities into a wide range of applications and systems.

See also: Top 10 Email Marketing Solutions

2018. Twilio acquired email API platform SendGrid



The communications platform Twilio recently completed the acquisition of the API-centric email platform SendGrid for approximately $2 billion. Twilio's primary emphasis lies in omnichannel communication, with email constituting a significant component of its offerings. While Twilio already provides a wide range of services encompassing voice, video, and chat, it had not prioritized email to the same extent. With this acquisition, Twilio gains the ability to swiftly develop expertise in email-related technologies and expand its services in that domain.


2017. MailChimp combines email marketing with Facebook Ads



MailChimp has expanded its offerings beyond email marketing by introducing a Facebook advertising integration. This integration enables users of the email marketing platform to create Facebook ads and monitor their performance within the same platform. By leveraging MailChimp's intelligent segmentation capabilities to target recent customers or engaged subscribers, businesses can efficiently generate lookalike audiences on Facebook. The rollout of Facebook Ad Campaigns will occur gradually, with availability for all customers expected by February 2.


2014. Sendwithus gets $2.3M to help marketers optimize transactional emails



Email marketing startup Sendwithus has successfully secured an additional $2.3 million in seed funding. The company provides a range of valuable tools, including A/B testing, that allow businesses to optimize their transactional emails. These transactional emails serve specific purposes and are typically associated with particular events, such as "reset your password" or "thanks for signing up." These emails hold significant value as customers are more likely to open them, yet they are often overlooked by marketers. Sendwithus enables marketers to experiment with different variations of these messages without requiring developer involvement. In recent developments, Sendwithus has introduced segmentation capabilities, empowering businesses to target specific groups within their customer database. This allows for focused communication with users who have received activation emails but haven't completed the activation process. Moreover, Sendwithus seamlessly integrates with email delivery services like SendGrid and Mailgun, enhancing its overall functionality and reach.