E-commerce software and platforms

Updated: August 14, 2021

2021. E-commerce-as-a-service platform Cart.com picks up $98M



Cart.com, a company providing end-to-end e-commerce services, has raised $98 million Series B round. The company provides software, services and infrastructure to businesses so they can scale online. Cart.com is taking the best parts of selling direct-to-consumer on marketplaces like Amazon and Shopify to create value for brands. It is pioneering the term “e-commerce-as-a-service” to bring together under one platform a suite of business tools like storefront software, marketing, fulfillment, payments and customer service.


2021. Alloy raises $4M to build out its e-commerce automation service



Alloy Automation, an e-commerce automation startup, has closed $5M round. Alloy’s tech helps e-commerce players link services to help automate their shipping, marketing, analytics and other tasks. For exam example customers using Alloy to connect SMS functionality to fulfillment tools. Doing so might allow small e-commerce companies to automatically text customers when their order ships, for example.


2021. E-commerce optimization startup Tradeswell raises $15.5M



Tradeswell focuses on six components of e-commerce businesses — marketing, retail, inventory, logistics, forecasting, lifetime value and financials — with the key goal of allowing those businesses to improve their net margins, rather than simply driving more clicks or purchases. The platform can fully automate some processes, such as buying online ads. To illustrate what it can accomplish, Tradeswell pointed to the work it did with a personal care brand on Amazon Prime Day, with total sales doubling versus the previous Prime Day and profits increasing 67%.


2021. Headless e-commerce platform Nacelle raises $18M



Nacelle, an e-commerce infrastructure startup, has closed an $18 million Series A. The company helps streamline the backends of e-commerce websites with a so-called “headless” platform that shifts how the front end of websites interact with content in the back end. The startup claims its tech can boost performance, promote better scalability, cut down on hosting costs and offer developers a more streamlined experience. The firm’s customer base is largely made up of small- to medium-sized e-commerce sites.


2020. Malomo raises $2.8 million to turn order tracking into a branded customer experience



Malomo, the service for small businesses to turn their order-tracking services into branded customer experiences, has just raised $2.8M. The service connects with a single click to the Shopify platform and creates custom, branded tracking pages for each brand. It’s a landing page for a brand. They use it like they would use any marketing asset. The strategy is to build up integrations to the other tools merchants use to create rich experiences leveraging those tools.


2020. VTEX raises $225M for e-commerce solutions aimed at retailers and brands



VTEX, which builds e-commerce solutions and strategies for retailers like Walmart and huge consumer names like AB InBev, Motorola, Stanley Black & Decker, Sony, Walmart, Whirlpool, Coca-Cola and Nestlé, has raised $225 million in new funding, valuing the company at $1.7 billion post-money. VTEX is typically replacing products from other vendors, including SAP, Shopify and Magento, and giving brands and others a viable route to market that doesn’t cut in the likes of Amazon. Typical work that it does includes building marketplaces for retailers, or new e-commerce interfaces so that brands can better supply online and offline retailers, or sell directly to customers — for example, with new ways of ordering products to get delivered by others. Shah said that some 200 marketplaces have now been built by VTEX for its customers.


2020. E-commerce platform Whitebox raises $18M



Whitebox, a startup that manages e-commerce logistics and fulfillment for a variety of brands, has raised $18 million in Series B funding. Whitebox helps brands and manufacturers win more sales and reduce costs in one powerful platform solution. Sell and move more products everywhere your customers are with our ecommerce marketplace and fulfillment technology and expertise. The team has built a technology platform that not only expands the tools and insights that brands need to manage their sales and fulfillment processes from top to bottom, but also powers the larger e-commerce economy by eliminating marketplace complexities.


2020. Moteefe, the e-commerce platform for on-demand merchandise, raises $5M



Moteefe, the e-commerce platform for on-demand production of merchandise, has raised $5 million in Series A funding. Moteefe provides an “end-to-end” technology solution for entrepreneurs, influencers and (micro) retailers wanting to design, create and sell customised products, such as printed t-shirts or engraved jewellery. The platform enables brands to design merchandise and sell it via their own white-labelled Moteefe store or through their own site, app or other marketing channels.


2019. Commercetools raises $145M for Shopify-style e-commerce APIs for large enterprises



Commercetools, a German startup that provides a set of APIs that power e-commerce sales and related functions for large businesses, has raised $145 million. The funding comes at the same time that commercetools is getting spun out by REWE, a German retail and tourist services giant that acquired the startup in 2015. Shopify, when it was still a private company — focused more on providing e-commerce tools by way of APIs to medium and smaller customers, and it has ballooned to some 800,000 customers. Commercetools, in contrast, focuses more on companies that typically generate revenues in excess of $100 million annually, Hoerig said.


2019. Zoho Commerce Plus - the operating system for your commerce business



Zoho introduced Zoho Commerce Plus - an integrated platform that has everything you will need to build, promote, manage, and grow your e-commerce business. It allows to build a professional online store without needing to write a single line of code. Create your own branded customer experience with Zoho’s drag-and-drop store builder, which comes pre-equipped with multiple customizable templates. Zoho Commerce Plus ensures that you always have the information you need to optimize your order fulfillment. Commerce Plus boasts a single interface for every order made on every channel, across multiple warehouses and shipping carriers. Target your promotions based on trends, location, customer behavior, source of traffic, and even local weather data. Commerce Plus’s advanced targeting tools can focus your marketing efforts down to the individual buyer.


2019. Mailchimp acquired e-commerce platform LemonStand and broke up with Shopify



Mailchimp closed its app, which let users use their Shopify data to create targeted email campaigns. The partners became at odds over how customer data was shared between the two companies. Later it turned out that before it parted ways with Shopify, Mailchimp quietly made an acquisition of LemonStand, one of the e-commerce platform’s smaller competitors, to bring more integrated e-commerce features into its platform. It indicates the growing role of Mailchimp’s e-commerce business. Last year, when Mailchimp launched those new shoppable landing pages with Square. While Mailchimp is indeed building some native e-commerce features for its platform, it will continue to work with third parties (if not Shopify, the biggest of them all) to provide other functionality.


2018. Weebly brings more e-commerce features to mobile



Website builder Weebly announced a number of new e-commerce features for the Weebly mobile app. Those features include the ability to ship and print labels, to respond to customer questions (via Facebook Messenger, which can be embedded on Weebly sites), to approve customer reviews, to create branded coupon codes and to edit every aspect of your store, including product listing and pricing — all from the app. Much of this functionality already existed on desktop, so the announcement is about moving these capabilities onto smartphones. In a blog post, the company outlined a vision for the mobile phone to become “the new back office.”


2018. Adobe acquires Magento CMS



Adobe will acquire online store builder Magento for $1.68 billion. The purchase gives Adobe a missing e-commerce platform piece that works in B2B and B2C contexts and should fit nicely in the company’s Experience Cloud. It should also help Adobe compete with Salesforce, SAP and IBM that offer own marketing, sales and service offerings in the cloud. Though, until now Magento has concentrated on SMB customers, whereas Adobe’s target audience is clearly the enterprise. If you look at the other players in the space who have already taken the e-commerce platform plunge, Salesforce got Demandware, IBM got WebSphere Commerce and SAP got Hybris, which were geared more to the enterprise target demographic, but he believes it was simply a case of the best option available.


2018. Square acquired website builder Weebly



Square which is best known for its payment software will acquire Weebly for $365 million. Weebly offers easy-to-use website-building tools and is focused on serving small businesses and e-commerce companies. The company raised $35.7 million in funding Square says that by acquiring Weebly, it can create “one cohesive solution” for entrepreneurs looking to build an online and offline business. And because 40 percent of Weebly’s 625,000 paid subscribers are outside the U.S., the deal will help Square expand globally.


2018. BigCommerce raised $64 million



E-commerce service BigCommerce, that powers online stores for Sony, Toyota and 60,000 other merchants, has raised $64 million to accelerate its business. BigCommerce has developed a template for its customers to launch websites with manageable shipping and payments tracking. It also makes it easy to cross-sell on Amazon, eBay and Facebook. The company claims it is able to help e-tailers cut down on costs by as much as 80 percent. The company also recently built an integration with Instagram to make it easier for consumers to purchase directly via the app. BigCommerce also has partnerships with PayPal and Google and plans to double down on cross-platform opportunities.


2018. Salesforce acquires enterprise e-commerce startup CloudCraze






2017. BigCommerce expands relationship with PayPal



BigCommerce announced an expanded relationship with PayPal to provide businesses with a suite of products and services to help drive increased sales opportunities. Starting today, BigCommerce customers can more easily offer shoppers flexible consumer financing options with PayPal Credit, access innovative business financing through PayPal Working Capital and gain increased insight into their shoppers with the recently-launched PayPal Marketing Solutions through a new exclusive app for BigCommerce customers. BigCommerce and PayPal have partnered since 2013 to help merchants grow through a comprehensive solution for accepting payments online. BigCommerce’s built-in integration with PayPal powered by Braintree lets business owners easily accept credit and debit cards and offer PayPal.


2017. Shopify integrates with UPS



UPS has become a new option in Shopify Shipping, so U.S.-based Shopify merchants can now offer a best-in-class delivery experience, just like enterprise retailers. With UPS and Shopify Shipping, you’ll get competitive rates of up to 52% off list rates, just in time for the holiday season. No matter how big or small your business is, you can now access UPS’ guaranteed delivery date shipping options at industry-leading rates. UPS offers Shopify merchants exclusive discounted rates, especially for heavier packages. Shopify will cover any peak surcharges on UPS Ground shipments during the holidays.


2016. E-commerce platform BloomReach acquired Hippo CMS



BloomReach, the AI-driven e-commerce personalization platform, acquired Hippo, an open-source enterprise content management provider. BloomReach provides a single personalization platform that provides a more relevant and personalized experience for consumers and more profit for the businesses serving them. And Hippo has moved in recent years from providing solely web content management to a digital experience and performance platform that analyzes visitors and anonymous ones alike. BloomReach’s machine-learning engine will integrate into the Hippo Java-based CMS technology to leverage data and algorithmic intelligence and create personalized digital experiences.


2013. WebAsyst turns into SaaS e-commerce platform



WebAsyst - is one of the oldest SaaS services - it exists already 10 years. Originally designed as a collaboration tool (for with files, tasks, projects ... ), but the most success was gained by its online store module WebAsyst Shop-Script. Therefore, now e-commerce has become the core feature of the service. Recently, it was completed by tools for creating company website. And for collaboration it still provides task lists and contacts base. But the developers decided not to stop and created the platform, that allows to add custom apps to WebAsyst. The platform includes a PHP-framework , API and app store. So you can develop an app for your company, and if it could be useful for other companies - you can sell it right in WebAsyst. Besides apps the store contains plugins (e.g. for integration) and templates/themes for online stores and websites.