Top 10: Digital Asset Management software

Updated: July 31, 2023

Digital Asset Management (DAM) refers to a system or software solution that organizes, stores, and manages digital assets such as images, videos, documents, and audio files in a centralized and secure repository. DAM platforms enable businesses and organizations to efficiently categorize, search, and retrieve assets, streamlining the process of content creation, distribution, and reuse. These systems often include features like version control, metadata tagging, and user permissions, ensuring that assets are easily accessible to the right users while maintaining control over asset usage and copyrights. DAM is particularly valuable for marketing teams, creative agencies, and enterprises that deal with a large volume of digital content, as it optimizes workflow efficiency, enhances collaboration, and safeguards valuable digital assets, ultimately improving overall productivity and brand consistency. Some of the most popular digital asset management options are listed below.

See also: Top 10 ECM software

2023. Hygraph raises $30M for its digital content management software



Hygraph, a startup out of Berlin that has built a platform around a new, “federated” approach to content management — think: many sources of data and many endpoints for using it, and using composable architecture, orchestrating all of it from a single platform — has raised $30 million. Hygraph makes it easy to integrate the back end and front end into one universal content API. One of the big benefits of this is that by building all of this around APIs, you can essentially update information and send it out to other systems much more efficiently, essentially in real time, which makes systems work better and more cheaply over time.


2021. Frontify raises $50M to help organizations manage their design and brand assets



Frontify, a cloud-based platform that offers businesses the capability to centralize and distribute their brand assets to internal and external stakeholders, has successfully concluded an equity round, raising $50 million. Frontify's platform serves as a comprehensive repository for companies to effectively manage and distribute their brand assets. What distinguishes Frontify from other digital asset management providers in the same domain, such as Bynder and Canto, is its unique focus on not only digital media files but also their utilization and usage patterns. This holistic approach sets Frontify apart, enabling businesses to have a comprehensive understanding of how their brand assets are being utilized.


2021. Digital assets platform Finoa raises $22M



Berlin-based digital asset custody and financial services platform, Finoa, has successfully concluded a Series A funding round, securing $22 million. Finoa aims to establish itself as a regulated platform catering to institutional investors and corporations seeking to manage their digital assets. The company has obtained a preliminary crypto custody license and operates under the supervision of the German Federal Financial Supervisory Authority (BaFin). Finoa faces competition from prominent industry players such as Anchorage, Coinbase Custody, Bitgo, as well as exchanges like Binance and Kraken, and self-custody solutions such as Ledger.


2021. Adobe launches a new, simplified digital asset manager



Adobe has launched a new asset management tool, Adobe Experience Manager Assets Essentials, aiming to provide teams working with numerous digital assets a more user-friendly management experience within the Adobe Experience Cloud. While the name remains lengthy, the goal is to simplify asset management compared to Adobe's existing enterprise-focused tool. Additionally, Adobe has introduced the Adobe Journey Optimizer, the first tool to integrate this new experience. Designed to utilize customer data, the Adobe Journey Optimizer helps users create customer journeys and determine the most effective methods of delivering messages and content throughout that journey.


2020. dotCMS Named FrontRunner for Digital Asset Management Software



dotCMS has recently been recognized as a FrontRunner for Digital Asset Management software by Software Advice. FrontRunners is a resource that assists businesses in evaluating suitable software products for their needs. dotCMS, a Hybrid Headless CMS, provides enterprises with a content foundation as a service, enabling the creation and management of connected, trustworthy, and highly personalized digital experiences. Digital Assets play a crucial role in establishing an emotional connection with a brand, and dotCMS is delighted to offer essential capabilities in the field of Digital Asset Management.


2018. Dropbox implemented deeper integration with Salesforce



Two weeks ago, Dropbox made headlines with its IPO announcement, followed by a significant partnership with Google. Now, the company is deepening its integration with Salesforce. This integration involves embedding Dropbox folders within Salesforce Commerce Cloud and Marketing Cloud, offering a lightweight digital asset management solution. For instance, a company's creative agency can create and store photos and other assets for a marketing campaign in Salesforce's marketing cloud. The integrated folder ensures that any updates made to the assets by the agency in their Dropbox folder will automatically reflect in the corresponding folder within Salesforce. This seamless integration enables efficient collaboration and synchronization between Dropbox and Salesforce for enhanced workflow management.


2018. Weebly launched Photo Studio service



Weebly has introduced a new service called Photo Studio, specifically designed for entrepreneurs seeking stunning and polished product photos for their online stores. The process is straightforward: you send your product(s) to Weebly, and their Photo Studio team captures high-quality professional images on your behalf. Once completed, you receive a download link to access the product photos, and Weebly promptly returns your shipped items. Currently, Weebly offers three professional product photos per product at a cost of $10 each.


2018. BigCommerce integrated with Akamai Image Manager



BigCommerce has recently partnered with Akamai, a globally recognized and highly reliable cloud delivery platform, to offer Akamai Image Manager to its extensive network of over 55,000 BigCommerce stores worldwide. This collaboration enables BigCommerce customers to enjoy the benefits of Akamai's advanced image optimization technology. Through Akamai Image Manager, BigCommerce merchants gain the capability to optimize their online images based on factors such as device type, image quality, and download size. This optimization process leads to accelerated page loading times, enhanced customer engagement, and ultimately improved website conversion rates.