Customer Success platforms

Updated: December 01, 2020

2020. Vista Equity Partners acquires customer success platform Gainsight for $1.1B



Vista Equity Partners added to its growing portfolio another enterprise software vendor - Gainsight. Others Vista vendors include Pipedrive, Marketo, Acquia and Ping Identity. Gainsight’s software helps clients with customer success, meaning it helps create a positive customer experience when they interact with your brand, making them more likely to come back and recommend you to others. The company raised more than $187 million.


2019. Customer success platform Catalyst raised $15M


Catalyst, the company that wants to centralize all of your disparate data sources on your customers into one easy-to-digest tool, announced today that it has raised a $15 million Series A. Now, the company has 19 employees and is targeting 40 employees by the end of the year. One major feature of Catalyst’s product is a “health score” that determines whether a customer is likely to grow or churn in the coming months based on ingested data around usage. One high priority for the company has been increasing the speed of integration when a new customer signs up for Catalyst. New customers can be onboarded in minutes, and they can use the platform’s formula builder to define the exact nuances of their health score for their specific customers.


2019. Freshworks acquired customer success service Natero



Customer engagement service provider Freshworks, which develops Freshdesk, has acquired Natero, a customer success service with some AI/ML smarts that helps businesses prevent churn and manage their customers. The acquisition will help the company complete its mission to provide its users with a 360-degree view of their customers. Freshdesk started out with a focus on customer support and then added additional functionality for marketers and other roles over time. Today, however, companies want this full 360-degree view of a customer and to be able to offer differentiated service to their top customers, for example. In many ways, the acquisition of Natero closes the loop here.


2016. Vista Equity Partners acquired marketing platform Marketo



San Francisco-based Vista Equity Partners is acquiring online marketing platform Marketo for $1.79 billion. The acquisition will allow Marketo to continue to focus on customer success and to remain the independent category leader, continuing to set the agenda for product innovation and thought leadership for the entire digital marketing industry. It will also enable us to successfully deliver on the bold vision we recently set forth — to give tomorrow's marketers and the C-suite an ultra-high-scale enterprise platform for customer engagement.


2014. Customer success service Gainsight raised $25 million



Service Gainsight that helps to ensure that account managers can do their jobs better has raised $25 million in new financing on the belief that as account managers become more central to businesses, the company’s technology will become more central to account managers. The Gainsight software analyzes different aspects of account managers interactions with customers and then creates reports around those interactions, based on the assessment of those interactions the company offers predictive solutions and automates parts of the account management relationship. So far, there are around 100 customers using the company’s service.