Customer Success software and services

Updated: May 22, 2019

2019. Freshworks acquires customer success service Natero



Customer engagement service provider Freshworks, which develops Freshdesk, has acquired Natero, a customer success service with some AI/ML smarts that helps businesses prevent churn and manage their customers. The acquisition will help the company complete its mission to provide its users with a 360-degree view of their customers. Freshdesk started out with a focus on customer support and then added additional functionality for marketers and other roles over time. Today, however, companies want this full 360-degree view of a customer and to be able to offer differentiated service to their top customers, for example. In many ways, the acquisition of Natero closes the loop here.


2016. Vista Equity Partners acquired marketing platform Marketo



San Francisco-based Vista Equity Partners is acquiring online marketing platform Marketo for $1.79 billion. The acquisition will allow Marketo to continue to focus on customer success and to remain the independent category leader, continuing to set the agenda for product innovation and thought leadership for the entire digital marketing industry. It will also enable us to successfully deliver on the bold vision we recently set forth — to give tomorrow's marketers and the C-suite an ultra-high-scale enterprise platform for customer engagement.


2014. Customer success service Gainsight raises $25 million



Service Gainsight that helps to ensure that account managers can do their jobs better has raised $25 million in new financing on the belief that as account managers become more central to businesses, the company’s technology will become more central to account managers. The Gainsight software analyzes different aspects of account managers interactions with customers and then creates reports around those interactions, based on the assessment of those interactions the company offers predictive solutions and automates parts of the account management relationship. So far, there are around 100 customers using the company’s service.