Customer Intelligence software

Updated: July 30, 2023

Customer Intelligence software is a valuable tool that empowers businesses to gain deep insights into their customers' behaviors, preferences, and needs. This specialized software aggregates and analyzes customer data from various sources, such as CRM systems, social media, website interactions, and purchase history, to create a comprehensive view of each customer's journey. Customer Intelligence software uses advanced analytics and machine learning algorithms to identify patterns and trends, enabling businesses to segment customers, predict their future behavior, and personalize marketing efforts. By harnessing this valuable information, businesses can better understand their customers' pain points and motivations, optimize customer engagement strategies, and tailor products and services to meet specific customer demands. Customer Intelligence software plays a critical role in building lasting customer relationships, increasing customer loyalty, and driving revenue growth through targeted and data-driven marketing and customer experience initiatives.

See also: Top 10 Marketing software

2020. Zeotap raises $18.5M for a customer ID platform

As the digital landscape gradually transitions toward a privacy-centric environment that moves away from cookies, startups are gaining attention for developing alternative methods to assist businesses in managing customer identity and establishing marketing strategies in alignment with these changes. Zeotap, a customer identity platform centered around a company's own (first-party) data, leverages additional data sources to create comprehensive user profiles and behavioral insights. The company recently secured an additional $18.5 million in funding. Zeotap asserts that it hosts the world's largest marketing identity graph, comprising a "network of identifiers capable of tracking customers across various channels." This includes offline phone numbers, email and home addresses, as well as online browsing activities.

2020. SugarCRM acquires Node to gain predictive customer intelligence

SugarCRM made an announcement today about its acquisition of Node, a customer intelligence startup. This strategic move not only brings valuable AI expertise to SugarCRM but also introduces a customer prediction component to its platform. This means that SugarCRM will now have the capability to identify customers who are most likely to convert or churn. As a result, SugarCRM enters into direct competition with industry players like Adobe and Salesforce, who have long offered predictive intelligence layers. Established in 2014 and having raised over $43 million, Node fills a significant gap for SugarCRM by enhancing engagement analytics and enabling action across various stages of the business. Simultaneously, it serves as a unique market differentiator for the company.