Customer data platforms
Updated: March 08, 2020
2020. mParticle raises $45M to help marketers unify customer data
mParticle, which helps companies like Spotify, Paypal and Starbucks manage their customer data, is announcing that it has raised $45 million in Series D funding. The company has benefited from broader shifts — like new privacy regulation and the shift away from cookie-based browser tracking — that increase brands’ needs for a platform like mParticle that uses “modern data infrastructure” to deliver a personalized experience for customers without running afoul of any regulations. Perhaps for that very reason, a whole industry of customer data platforms has sprung up since mParticle was founded back in 2013, all offering tools to help marketers create a single view of their customers by unifying data from various sources. Even big players like Adobe and Salesforce have announced their own CDPs as part of their larger marketing clouds.
2019. Acquia nabs CDP startup AgilOne
Acquia has acquired customer data platform (CDP) startup AgilOne. CDPs are all the rage among customer experience vendors, as they provide a way to pull data from a variety of channels to build a more complete picture of the customer. The goal here is to deliver meaningful content to the customer based on what you know about them. Having a platform like this to draw upon makes it more likely that you will hit the target more accurately. Adding CDP to Acquia's platform will help its customers to unify their data across various tools in their technology stack to drive better, more personal customer experiences
2019. Customer data analytics software Heap raised $55M
Heap, the startup that wants to take on the analytics incumbents, has raised $55 million. The company says it now has more than 6,000 customers, including Twilio, AppNexus, Harry’s, WeWork and Microsoft. With this new funding, Heap has raised a total of $95.2 million. The plan is to fund international growth, as well as expand the product, engineering and go-to-market teams. Heap offers an innovative approach to automating a company’s analytics, enabling a variety of teams within an organization to obtain the data they need to make educated and, ultimately, smarter decisions.
2010. Salesforce goes into amoral crowdsourcing
Nowadays the confidentiality of personal information is not so important. Especially for sales guys, like Salesforce's management. Today, Salesforce has acquired Jigsaw, which TechCrunch's Mike Arrington at first called evil and then simply amoral. Jigsaw - is a huge (21 million) online database of contacts and companies, filled by crowdsourcing: users add contact information of other people (without their knowledge) usually from business cards. When the service appeared in 2006, it paid people $1 for each added contact. Then Jigsaw sell the access to contacts database to companies using cold calling (or spammers). And there was no way to remove your contacts from the service. A year ago, Jigsaw added the ability to delete personal data and stopped paying for the adding contacts. Now, users just get points for this and then buy access to other contacts (i.e. sales persons are exchanging their contacts). That was the moment when the services went from Evil to Amoral. But despite its amorality Jigsaw has always been financially successful. It received $12 million funding from respectable investors, and its revenue has risen to $30 million per year. And now, Salesforce has purchased it for $142 million. Salesforce already can pull contact information from Facebook, LinkedIn and other social networks. So that Jigsaw base will be quite appropriate to them.