Customer Data Analytics and Management software

Updated: November 28, 2020

2020. Adobe expands customer data platform to include B2B sales



The concept of the customer data platform (CDP) is a relatively new one. Up until now, it has focused primarily on pulling data about an individual consumer from a variety of channels into a super record, where in theory you can serve more meaningful content and deliver more customized experiences based on all this detailed knowledge. Adobe announced its intention today to create such a product for business to business (B2B) customers, a key market where this kind of data consolidation had been missing. Adobe is working with early customers on the product and expects to go into beta before the end of next month with GA some time in the first half of next year.


2020. Grouparoo raises $3M to build open source customer data integration framework



Startup Grouparoo, that develops an open source framework designed to make it easier for developers to access and make use of customer data announced a $3 million seed investment. The company has created this open source customer data framework that helps companies easily sync their customer data from their database or warehouse to all of the SaaS tools where they need it. After you install it, you teach it about your customers, like what properties are important in each of those profiles. And then it allows you to segment them into the groups that matter. This could be something like high earners in San Francisco along with names and addresses. Grouparoo can grab this data and transfer it to a marketing tool like Marketo or Zendesk and these tools could then learn who your VIP customers are.


2020. Harbr raises $38.5M to help enterprises share big data securely



Organizations today are sitting on mountains of data that they amass and use in their own businesses, but many are also looking to share those troves with other parties to expand their prospects. Startup called Harbr, which has built a secure platform to enable big data exchange, has raised $38.5 million in a Series A. The platform today provides enterprises with a way to tap into data that an organization may already have in data lakes and warehouses, which it already uses for analytics and business intelligence. The idea is to make that data ready and secure for enterprise data exchange, either with other parts of your own large organization, or with third parties. That involves creating a “clean room”, providing tools for making it accessible by third parties, and potentially turning it into a data marketplace, if that is your goal.


2020. Sales partnership platform Crossbeam raises $25M


As sales teams partner with other companies, they go through a process called account mapping to find common customers and prospects. This is usually a highly manual activity tracked in spreadsheets. Crossbeam, that has come up with a way to automate partnership data integration, has raised $25 million Series B investment. Crossbeam has been growing steadily in the recent time. The platform has a natural networking effect built into it with over 900 companies using it so far. As new companies come on, they invite partners, who can join and invite more partners, and that creates a constant sales motion for them without much effort at all.


2020. RudderStack raises $5M seed round for its open-source Segment competitor



RudderStack, a startup that offers an open-source alternative to customer data management platforms like Segment, today announced that it has raised a $5 million seed round. In addition, the company also today announced that it has acquired Blendo, an integration platform that helps businesses transform and move data from their data sources to databases. Like its larger competitors, RudderStack helps businesses consolidate all of their customer data, which is now typically generated and managed in multiple places — and then extract value from this more holistic view.


2020. Census raises $4.3M seed to put product info in cloud data warehouses to work



Data automation platform Census announced a $4.3 million seed. Census builds a layer on top of the data warehouse that makes it easy for the data team to distribute product data where it’s needed. The product is designed to sync data directly from cloud data warehouses like Snowflake, BigQuery and Redshift and the main reason we did that was people really needed to get access to this kind of product data and all this data that’s locked in all their systems and take advantage of it. Census is working with data teams at early customers to remove the complexity of getting that data out of the warehouse and putting it to work in a more automated fashion.


2020. Segment allows non-technical users to collect customer data in minutes



Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code. With Visual Tagger, Segment users can collect data about how customers are engaging with their website and content by simply clicking on the website elements they wish to track, and without the need for engineering support. Segment users can then easily route this data to over 300 best-in-class tools where it can be used to deliver valuable insights, inform better product decisions, and power personalized customer experiences while respecting users’ privacy and preferences.


2020. mParticle raises $45M to help marketers unify customer data



mParticle, which helps companies like Spotify, Paypal and Starbucks manage their customer data, is announcing that it has raised $45 million in Series D funding. The company has benefited from broader shifts — like new privacy regulation and the shift away from cookie-based browser tracking — that increase brands’ needs for a platform like mParticle that uses “modern data infrastructure” to deliver a personalized experience for customers without running afoul of any regulations. Perhaps for that very reason, a whole industry of customer data platforms has sprung up since mParticle was founded back in 2013, all offering tools to help marketers create a single view of their customers by unifying data from various sources. Even big players like Adobe and Salesforce have announced their own CDPs as part of their larger marketing clouds.


2020. Retina raises $2.5M for its AI-powered customer analysis software



Casting a cold eye on customer behavior and their future lifetime value has brought the Los Angeles-based startup Retina $2.5 million in new funding. Vendors can use Retina’s Shopify app to process data and get a predicted customer lifetime value. For sellers who aren’t integrated with Shopify, they can have their data processed by Retina to get that predicted customer value. Retina bases its analysis on recency, frequency and churn rates to map out customer acquisition, according to the company’s spokesperson. The software collects that data by analyzing the log of previous transactions in a customer data or payment platform, according to a statement.


2020. Customer data platform ActionIQ raises $32M



ActionIQ, that helps businesses use their customer data, has raised $32 million in Series C funding. The company, founded in 2014 has attracted some impressive customers, like The New York Times, Conde Nast, American Eagle Outfitters, Vera Bradley and Pandora Media, as well as high-profile investors like Sequoia Capital and Andreessen Horowitz. If you’re a business trying to understand which customers need to be convinced to stick around, which customers are ready to upgrade to a paid subscription and so on, you need a platform like ActionIQ. It's providing self-serve tools for enterprises rather than relying on consulting or IT services, and designed to “drive intelligent actions activated through any channel.”


2019. Acquia nabs CDP startup AgilOne



Acquia has acquired customer data platform (CDP) startup AgilOne. CDPs are all the rage among customer experience vendors, as they provide a way to pull data from a variety of channels to build a more complete picture of the customer. The goal here is to deliver meaningful content to the customer based on what you know about them. Having a platform like this to draw upon makes it more likely that you will hit the target more accurately. Adding CDP to Acquia's platform will help its customers to unify their data across various tools in their technology stack to drive better, more personal customer experiences


2019. Customer data analytics software Heap raised $55M


Heap, the startup that wants to take on the analytics incumbents, has raised $55 million. The company says it now has more than 6,000 customers, including Twilio, AppNexus, Harry’s, WeWork and Microsoft. With this new funding, Heap has raised a total of $95.2 million. The plan is to fund international growth, as well as expand the product, engineering and go-to-market teams. Heap offers an innovative approach to automating a company’s analytics, enabling a variety of teams within an organization to obtain the data they need to make educated and, ultimately, smarter decisions.


2019. Salesforce acquires data visualization company Tableau for $15.7B


Salesforce is buying Tableau for $15.7 billion in an all-stock deal. This is a huge deal for Salesforce as it continues to diversify beyond CRM software and into deeper layers of analytics. The company reportedly worked hard to — but ultimately missed out on — buying LinkedIn (which Microsoft picked up instead), and while there isn’t a whole lot in common between LinkedIn and Tableau, this deal will also help Salesforce extend its engagement (and data intelligence) for the customers that Salesforce already has — something that LinkedIn would have also helped it to do. This also looks like a move designed to help bulk up against Google’s move to buy Looker, announced last week.


2018. Zoho Analytics got AI-powered Assistant



Zoho Analytics now sports the AI-powered Zia, Zoho’s intelligent assistant. Whether it be questions like ‘Get me the support tickets received this month, by product by region’ or ‘Give me sales by country by channel’, you just ask Zia. Zia converts such questions asked in natural language to complex SQL queries in the back end, and comes up with multiple relevant report suggestions. You can save the suggestion that best suits you as a report directly. Besides, the new Zoho Analytics makes it easier to analyze data from across apps, and to easily create interactive reports and dashboards and predicts future trends accurately based on their past data. Also Zoho Analytics adds seven new connectors for popular business apps. Each of these connectors come with more than 100 pre-built domain-specific reports and KPI dashboards that users can benefit from right away.


2018. Adobe introduced AI assistant for Adobe Analytics



Adobe introduced an AI-fueled virtual assistant called Intelligent Alerts to help Adobe Analytics users find deeper insights they might have otherwise missed. The way it works is the analyst receives some alerts they can dig into to give them additional insights. If they don’t like what they’re seeing, they can tune the system and it should learn over time what the analyst needs in terms of data. They can configure how often they see the alerts and how many they want to see. This all falls within the realm of Adobe’s artificial intelligence platform they call Sensei. Adobe built Sensei with the idea of injecting intelligence across the Adobe product line.


2010. Salesforce goes into amoral crowdsourcing



Nowadays the confidentiality of personal information is not so important. Especially for sales guys, like Salesforce's management. Today, Salesforce has acquired Jigsaw, which TechCrunch's Mike Arrington at first called evil and then simply amoral. Jigsaw - is a huge (21 million) online database of contacts and companies, filled by crowdsourcing: users add contact information of other people (without their knowledge) usually from business cards. When the service appeared in 2006, it paid people $1 for each added contact. Then Jigsaw sell the access to contacts database to companies using cold calling (or spammers). And there was no way to remove your contacts from the service. A year ago, Jigsaw added the ability to delete personal data and stopped paying for the adding contacts. Now, users just get points for this and then buy access to other contacts (i.e. sales persons are exchanging their contacts). That was the moment when the services went from Evil to Amoral. But despite its amorality Jigsaw has always been financially successful. It received $12 million funding from respectable investors, and its revenue has risen to $30 million per year. And now, Salesforce has purchased it for $142 million. Salesforce already can pull contact information from Facebook, LinkedIn and other social networks. So that Jigsaw base will be quite appropriate to them.