Customer Data Analytics and Management software
Updated: November 22, 2022
2022. MadKudu lands $18M for its lead scoring platform
MadKudu, that develops customer data platform, has raised $18 million Series A. MadKudu is focused on lead scoring that helps salespeople understand which leads are valuable and which would be a waste of time to chase. The developers claim that by analyzing the product usage data of its customers to find patterns in their users’ activity, MadKudu now has the “largest PLG data set in the world.” Startup's customer list includes Dropbox, Cloudera, Amplitude, Plain, Unity and Miro.
2021. Blotout raises $3M to build privacy-focused customer data platform
As companies deal with a growing array of privacy laws like GDPR and CCPA, they are looking for solutions that help them not only understand their customers better, but also help them comply with those laws in a less labor-intensive way. Blotout has rasied $3 million seed round to help solve that problem. The company lets you install their solution on your cloud of choice such as Amazon, Microsoft or Google and then capture the data as it comes into your system, using Blotout to collect the permissions and comply with each law, while giving the customer full control of the data.
2021. InfoSum raises $65M as organizations embrace secure data sharing
InfoSum, a London-based startup that provides a decentralized platform for secure data sharing between organizations, has secured a $65 million Series B funding. InfoSum’s data collaboration platform uses patented technology to connect customer records between and amongst companies, without moving or sharing data. It helps organizations alleviate security concerns, according to the startup, and is compliant with all current privacy laws, including GDPR. The platform was bolstered earlier this year with the launch of InfoSum Bridge, a product which it claims significantly expands the customer identity linking capabilities of its platform. It is designed to connect advertising identifiers along with its own “bunkered” data sets to better facilitate ad targeting based on first-party data.
2021. Customer data platform Lexer raises $25.5M
The massive shift to online shopping during the COVID-19 pandemic means retailers need to analyze customer data quickly in order to compete against rivals like Amazon. Lexer, a customer data platform headquartered in Melbourne, Australia, helps brands manage data by organizing it on one platform, making analysis easier for small to medium-sized brands. The company announced today that it has raised $25.5 million in Series B funding for expansion in Australia, the United States and Southeast Asia.
2021. Census raises $16M Series A to help companies put their data warehouses to work
Census, a startup that helps businesses sync their customer data from their data warehouses to their various business tools like Salesforce and Marketo, has raised a $16 million Series A round. The company argues that the modern data stack, with data warehouses like Amazon Redshift, Google BigQuery and Snowflake at its core, offers all of the tools a business needs to extract and transform data (like Fivetran, dbt) and then visualize it (think Looker). Tools like Census then essentially function as a new layer that sits between the data warehouse and the business tools that can help companies extract value from this data. With that, users can easily sync their product data into a marketing tool like Marketo or a CRM service like Salesforce, for example.
2021. Iteratively raises $5.4M to help companies build data pipelines they can trust
As companies gather more data, ensuring that they can trust the quality of that data is becoming increasingly important. An analytics pipeline is only as good as the data it collects, after all, and messy data — or outright bugs — can easily lead to issues further down the line. Startup Iteratively, that wants to help businesses build data pipelines they can trust, has raised $5.4 million seed funding. Iteratively focuses on event streaming data for product and marketing analytics — the kind of data that typically flows into a Mixpanel, Amplitude or Segment. Iteratively itself sits at the origin of the data, say an app, and then validates the data and routes it to whatever third-party solution a company may use.
2020. Hightouch raises $2.1M to help businesses get more value from their data warehouses
Hightouch, a SaaS service that helps businesses sync their customer data across sales and marketing tools, is coming out of stealth and announcing a $2.1 million seed round. As businesses adopt data warehouses (like Snowflake, Google’s BigQuery and Amazon Redshift), they now have a central repository for all of their customer data. Typically, though, this information is then only used for analytics purposes. But it also makes sense for operational purposes like serving different business teams with the data they need to run things like marketing campaigns — or in product personalization. Hightouch lets users create SQL queries and then send that data to different destinations — maybe a CRM system like Salesforce or a marketing platform like Marketo — after transforming it to the format that the destination platform expects.
2020. Adobe expands customer data platform to include B2B sales
The concept of the customer data platform (CDP) is a relatively new one. Up until now, it has focused primarily on pulling data about an individual consumer from a variety of channels into a super record, where in theory you can serve more meaningful content and deliver more customized experiences based on all this detailed knowledge. Adobe announced its intention today to create such a product for business to business (B2B) customers, a key market where this kind of data consolidation had been missing. Adobe is working with early customers on the product and expects to go into beta before the end of next month with GA some time in the first half of next year.
2020. Grouparoo raises $3M to build open source customer data integration framework
Startup Grouparoo, that develops an open source framework designed to make it easier for developers to access and make use of customer data announced a $3 million seed investment. The company has created this open source customer data framework that helps companies easily sync their customer data from their database or warehouse to all of the SaaS tools where they need it. After you install it, you teach it about your customers, like what properties are important in each of those profiles. And then it allows you to segment them into the groups that matter. This could be something like high earners in San Francisco along with names and addresses. Grouparoo can grab this data and transfer it to a marketing tool like Marketo or Zendesk and these tools could then learn who your VIP customers are.
2020. Harbr raises $38.5M to help enterprises share big data securely
Organizations today are sitting on mountains of data that they amass and use in their own businesses, but many are also looking to share those troves with other parties to expand their prospects. Startup called Harbr, which has built a secure platform to enable big data exchange, has raised $38.5 million in a Series A. The platform today provides enterprises with a way to tap into data that an organization may already have in data lakes and warehouses, which it already uses for analytics and business intelligence. The idea is to make that data ready and secure for enterprise data exchange, either with other parts of your own large organization, or with third parties. That involves creating a “clean room”, providing tools for making it accessible by third parties, and potentially turning it into a data marketplace, if that is your goal.
2020. Sales partnership platform Crossbeam raises $25M
As sales teams partner with other companies, they go through a process called account mapping to find common customers and prospects. This is usually a highly manual activity tracked in spreadsheets. Crossbeam, that has come up with a way to automate partnership data integration, has raised $25 million Series B investment. Crossbeam has been growing steadily in the recent time. The platform has a natural networking effect built into it with over 900 companies using it so far. As new companies come on, they invite partners, who can join and invite more partners, and that creates a constant sales motion for them without much effort at all.
2020. RudderStack raises $5M seed round for its open-source Segment competitor
RudderStack, a startup that offers an open-source alternative to customer data management platforms like Segment, today announced that it has raised a $5 million seed round. In addition, the company also today announced that it has acquired Blendo, an integration platform that helps businesses transform and move data from their data sources to databases. Like its larger competitors, RudderStack helps businesses consolidate all of their customer data, which is now typically generated and managed in multiple places — and then extract value from this more holistic view.
2020. Census raises $4.3M seed to put product info in cloud data warehouses to work
Data automation platform Census announced a $4.3 million seed. Census builds a layer on top of the data warehouse that makes it easy for the data team to distribute product data where it’s needed. The product is designed to sync data directly from cloud data warehouses like Snowflake, BigQuery and Redshift and the main reason we did that was people really needed to get access to this kind of product data and all this data that’s locked in all their systems and take advantage of it. Census is working with data teams at early customers to remove the complexity of getting that data out of the warehouse and putting it to work in a more automated fashion.
2020. Segment allows non-technical users to collect customer data in minutes
Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code. With Visual Tagger, Segment users can collect data about how customers are engaging with their website and content by simply clicking on the website elements they wish to track, and without the need for engineering support. Segment users can then easily route this data to over 300 best-in-class tools where it can be used to deliver valuable insights, inform better product decisions, and power personalized customer experiences while respecting users’ privacy and preferences.
2020. Yaguara nabs $7.2M seed to help e-commerce companies understand customers better
Yaguara, a startup that wants to help e-commerce companies understand their customers better to deliver more meaningful experiences, has raised $7.2M. Yaguara is based on integrating data and having all their data in the right place. It starts with several dozen tools from performance marketing to your actual e-commerce data to fulfillment and unit economic data — bringing that all into one place letting them see their data in real time. Then the platform serves predictive and prescriptive insights and recommendations to individual users across your teams, so they can drive specific outcomes across the organization based on that unified data set
2020. mParticle raises $45M to help marketers unify customer data
mParticle, which helps companies like Spotify, Paypal and Starbucks manage their customer data, is announcing that it has raised $45 million in Series D funding. The company has benefited from broader shifts — like new privacy regulation and the shift away from cookie-based browser tracking — that increase brands’ needs for a platform like mParticle that uses “modern data infrastructure” to deliver a personalized experience for customers without running afoul of any regulations. Perhaps for that very reason, a whole industry of customer data platforms has sprung up since mParticle was founded back in 2013, all offering tools to help marketers create a single view of their customers by unifying data from various sources. Even big players like Adobe and Salesforce have announced their own CDPs as part of their larger marketing clouds.
2020. Microsoft introduced its customer data platform inside Dynamics 365
Microsoft announced a major update to its Dynamics 365 product line, which correlates to the growing amount of data in the enterprise and how to collect and understand that data to produce better customer experiences. The company is adding functionality to its customer data platform (CDP), a concept all major vendors (and a growing group of startups) have embraced. It pulls together into one place all of the customer data from various systems, making it easier to understand how the customer interacts with you, with the goal of providing better experiences based on this knowledge. Microsoft’s CDP is called Customer Insights. Microsoft clearly isn’t alone in this type of offering, as every big company that sells marketing tools from Adobe to Salesforce to SAP is offering similar products for similar reasons.
2020. Retina raises $2.5M for its AI-powered customer analysis software
Casting a cold eye on customer behavior and their future lifetime value has brought the Los Angeles-based startup Retina $2.5 million in new funding. Vendors can use Retina’s Shopify app to process data and get a predicted customer lifetime value. For sellers who aren’t integrated with Shopify, they can have their data processed by Retina to get that predicted customer value. Retina bases its analysis on recency, frequency and churn rates to map out customer acquisition, according to the company’s spokesperson. The software collects that data by analyzing the log of previous transactions in a customer data or payment platform, according to a statement.
2020. Customer data platform ActionIQ raises $32M
ActionIQ, that helps businesses use their customer data, has raised $32 million in Series C funding. The company, founded in 2014 has attracted some impressive customers, like The New York Times, Conde Nast, American Eagle Outfitters, Vera Bradley and Pandora Media, as well as high-profile investors like Sequoia Capital and Andreessen Horowitz. If you’re a business trying to understand which customers need to be convinced to stick around, which customers are ready to upgrade to a paid subscription and so on, you need a platform like ActionIQ. It's providing self-serve tools for enterprises rather than relying on consulting or IT services, and designed to “drive intelligent actions activated through any channel.”
2019. Acquia nabs CDP startup AgilOne
Acquia has acquired customer data platform (CDP) startup AgilOne. CDPs are all the rage among customer experience vendors, as they provide a way to pull data from a variety of channels to build a more complete picture of the customer. The goal here is to deliver meaningful content to the customer based on what you know about them. Having a platform like this to draw upon makes it more likely that you will hit the target more accurately. Adding CDP to Acquia's platform will help its customers to unify their data across various tools in their technology stack to drive better, more personal customer experiences
2019. Customer data management company Amperity raises $50M
Amperity, the company that offers the ability to “ingest every piece of atomic-level data remotely related to a customer and assemble it into a customer 360 is announcing that it, has raised $50 million. Amperity can help businesses use their customer data more intelligently. For example, a company with a branded credit card could start sending targeted offers based on customer activity, while a retailer could start sending promotions targeted at online-only customers to bring them into physical stores. This is only using first-party data collected by the brand itself, not third-party data purchased from other companies. Amperity already signed up an impressive roster of customers, like Starbucks, Gap Inc., TGI Fridays and Planet Fitness.
2019. Customer data analytics software Heap raised $55M
Heap, the startup that wants to take on the analytics incumbents, has raised $55 million. The company says it now has more than 6,000 customers, including Twilio, AppNexus, Harry’s, WeWork and Microsoft. With this new funding, Heap has raised a total of $95.2 million. The plan is to fund international growth, as well as expand the product, engineering and go-to-market teams. Heap offers an innovative approach to automating a company’s analytics, enabling a variety of teams within an organization to obtain the data they need to make educated and, ultimately, smarter decisions.
2019. Salesforce acquires data visualization company Tableau for $15.7B
Salesforce is buying Tableau for $15.7 billion in an all-stock deal. This is a huge deal for Salesforce as it continues to diversify beyond CRM software and into deeper layers of analytics. The company reportedly worked hard to — but ultimately missed out on — buying LinkedIn (which Microsoft picked up instead), and while there isn’t a whole lot in common between LinkedIn and Tableau, this deal will also help Salesforce extend its engagement (and data intelligence) for the customers that Salesforce already has — something that LinkedIn would have also helped it to do. This also looks like a move designed to help bulk up against Google’s move to buy Looker, announced last week.
2018. Zoho Analytics got AI-powered Assistant
Zoho Analytics now sports the AI-powered Zia, Zoho’s intelligent assistant. Whether it be questions like ‘Get me the support tickets received this month, by product by region’ or ‘Give me sales by country by channel’, you just ask Zia. Zia converts such questions asked in natural language to complex SQL queries in the back end, and comes up with multiple relevant report suggestions. You can save the suggestion that best suits you as a report directly. Besides, the new Zoho Analytics makes it easier to analyze data from across apps, and to easily create interactive reports and dashboards and predicts future trends accurately based on their past data. Also Zoho Analytics adds seven new connectors for popular business apps. Each of these connectors come with more than 100 pre-built domain-specific reports and KPI dashboards that users can benefit from right away.
2018. Adobe introduced AI assistant for Adobe Analytics
Adobe introduced an AI-fueled virtual assistant called Intelligent Alerts to help Adobe Analytics users find deeper insights they might have otherwise missed. The way it works is the analyst receives some alerts they can dig into to give them additional insights. If they don’t like what they’re seeing, they can tune the system and it should learn over time what the analyst needs in terms of data. They can configure how often they see the alerts and how many they want to see. This all falls within the realm of Adobe’s artificial intelligence platform they call Sensei. Adobe built Sensei with the idea of injecting intelligence across the Adobe product line.
2010. Salesforce goes into amoral crowdsourcing
Nowadays the confidentiality of personal information is not so important. Especially for sales guys, like Salesforce's management. Today, Salesforce has acquired Jigsaw, which TechCrunch's Mike Arrington at first called evil and then simply amoral. Jigsaw - is a huge (21 million) online database of contacts and companies, filled by crowdsourcing: users add contact information of other people (without their knowledge) usually from business cards. When the service appeared in 2006, it paid people $1 for each added contact. Then Jigsaw sell the access to contacts database to companies using cold calling (or spammers). And there was no way to remove your contacts from the service.