Crowdsourced Customer Data platforms

Updated: July 30, 2023

Crowdsourced customer data platforms are innovative solutions that harness the power of collective input from customers and the broader community to gather valuable insights and feedback. These specialized platforms engage customers through surveys, polls, and open-ended questions, enabling businesses to tap into the collective knowledge and preferences of their target audience. By crowdsourcing data, organizations can gain a deeper understanding of customer needs, pain points, and preferences, allowing them to make data-driven decisions and improve their products or services. Crowdsourced customer data platforms also foster customer engagement and brand loyalty, as customers feel valued and empowered by being part of the feedback process. With the ability to gather vast amounts of diverse customer data quickly and cost-effectively, these platforms provide businesses with a competitive edge by driving continuous improvement and innovation based on the voice of their customers.

See also: Top 10 Online CRM software

2021. Lusha, a crowdsourced data platform for B2B sales, gets $205M

For sales and marketing teams, the process of finding leads can be arduous and time-consuming. Lusha, a B2B sales intelligence platform, is addressing this challenge by offering a crowdsourced database that assists companies in narrowing down their lists of potential customers to the most promising candidates. The company has successfully raised $205 million in its Series B funding round. Lusha boasts an extensive user community, consisting of over 800,000 sales professionals and 273,000 sales organizations, including prominent tech companies such as Facebook, Google, Dropbox, and Uber. While B2B SaaS companies form the majority of Lusha's clientele, the platform is also utilized by venture capital firms, investors, and recruiting agencies.

2021. Groopit raises $2M to help execs access crowd-sourced company data

Groopit, a startup dedicated to assisting companies in gathering data through crowdsourcing, has successfully raised $2 million in a pre-seed funding round. The platform enables organizations to leverage information provided by field employees to collect valuable insights. For instance, a company that sells nut products in retail stores nationwide can utilize Groopit's app to empower salespeople to capture data. They can take photos of product displays, note the location within the store, and rate the presentation quality. Additionally, they can gather competitor product data, including rapidly selling SKUs. This real-time data offers executives immediate access to valuable insights, which can be seamlessly shared with other tools such as CRMs or collaboration platforms. Furthermore, the Groopit solution eliminates the need for time-consuming status reports during meetings. The platform can be customized to suit the specific data requirements of individual businesses, and it is compatible with both mobile and web platforms.