Top 10: Conversion Tracking services for business

Updated: July 31, 2023

Conversion tracking is a digital marketing technique that involves monitoring and measuring the actions taken by users after interacting with an online advertisement or marketing campaign. It allows businesses to track specific actions, such as making a purchase, filling out a form, or signing up for a newsletter, and attribute them to the corresponding marketing efforts. Conversion tracking relies on the use of tracking pixels, cookies, or other tracking mechanisms to gather data on user behavior and conversions. By analyzing conversion data, marketers can assess the effectiveness of their marketing strategies, optimize campaigns, and allocate resources more efficiently to achieve desired business goals. Conversion tracking plays a crucial role in understanding customer behavior, optimizing marketing performance, and driving higher returns on investment in digital marketing efforts. Some of the most popular conversion tracking tools are listed below.

See also: Top 10 Web Analytics software

2018. BigCommerce introduced new Google Shopping campaign management solution



BigCommerce, a leading ecommerce platform, has recently introduced a new integration with Google Shopping, allowing merchants to leverage its advantages. This integration empowers BigCommerce merchants with seamless configuration and generation of product data feeds specifically designed for Google Shopping. Furthermore, they can optimize their Google AdWords campaigns directly within the BigCommerce control panel, resulting in time saved, improved ad spend optimization, and increased sales and conversion rates. By utilizing Google Shopping, a cost-effective solution, ecommerce merchants can effectively connect with potential customers who are actively seeking the products they desire, thus driving relevant traffic to their online stores and ultimately benefiting their businesses.


2018. Squarespace introduced Conversion Metrics



The introduction of new Conversion Metrics in Squarespace provides valuable insights into the performance of buttons and forms, allowing you to assess visitor engagement and interaction on your website. These metrics enable you to understand how visitors engage with your website, whether it's by contacting you, booking services, subscribing to your mailing list, or responding to an event invitation. The Conversion Metrics offer features like Pinpoint engagement, Spot patterns, and Filter by device, providing comprehensive information to identify opportunities for optimizing conversions. Armed with this data, you can confidently make informed changes to forms and buttons, test alternative versions, refine their placement, choose effective wording, and experiment with different styling options. By leveraging these metrics, you can enhance the user experience and maximize the conversion potential of your website.


2016. Squarespace introduced new analytics for e-commerce



Website creation platform Squarespace has introduced enhanced analytics features for its e-commerce businesses. Originally, Squarespace's Commerce product was primarily aimed at businesses where e-commerce served as a "secondary goal" for their websites, such as restaurants selling gift cards or musicians selling merchandise. However, it turned out that many Squarespace customers relied heavily on online sales. As a result, the company revamped its Commerce offering last year to cater specifically to such businesses. The updates included new Commerce templates, a dedicated mobile app, and the promise of new analytics tailored for Commerce users, which have now been officially launched. The new Squarespace Analytics dashboard provides comprehensive data on various metrics, including revenue, units sold, conversion rate, average order volume, and revenue per visit.


2015. Twitter Ads gets Google DoubleClick integration



Twitter has announced a collaboration with DoubleClick's bid manager, allowing advertisers to streamline their ad buying process. Through this partnership, ad agencies and buyers can now conveniently purchase ad inventory on various websites, including Twitter Promoted Tweets, from a single interface. By enabling the purchase of Twitter ads through one of the world's most popular tools, Twitter aims to enhance its revenue generation, which is particularly crucial considering the recent missed revenue estimates. Additionally, Twitter aims to strengthen advertiser confidence in the effectiveness of its direct response commerce ads by working closely with DoubleClick to accurately measure the impact of clicks or actions on Twitter that lead to purchases or conversions. This upcoming program, set to launch later this year, will enable advertisers to attribute purchases to Twitter ads across platforms, irrespective of whether the ad views or purchases occurred on the web or mobile devices.