Online Conversion Tracking services for business
Updated: July 24, 2020
2018. BigCommerce introduced new Google Shopping campaign management solution
BigCommerce, the leading ecommerce platform, is now offering merchants access to a new Google Shopping integration. Through the integration, BigCommerce merchants will have the ability to easily configure and generate product data feeds for Google Shopping as well as automatically optimize Google Adwords campaigns directly within the BigCommerce control panel, saving merchants time, optimizing ad spend and improving sales and conversion rates. By seamlessly connecting high-intent shoppers with the products they want to purchase at the exact moment of desire, Google Shopping provides ecommerce merchants a cost-effective solution for driving relevant store traffic.
2018. Squarespace introduced Conversion Metrics
New Conversion Metrics for Squarespace allow you to gauge the performance of buttons and forms to gain insight into how and where visitors engage with your website. It allows to understand how visitors contact you, book your services, join your mailing list, RSVP to an event — and more. The metrics include Pinpoint engagement, Spot patterns and Filter by device. Surfacing conversion-optimization opportunities empowers you to make informed changes to the forms and buttons on your website and test alternative versions with confidence. So you can perfect your placement, choose words wisely and test different styling options.
2016. Squarespace introduced new analytics for e-commerce
Website creation platform Squarespace introduced new analytics features for its e-commerce businesses. Squarespace’s Commerce product was originally designed for businesses who saw e-commerce as a “secondary goal” of their website — say, a restaurant selling gift cards or a musician selling merchandise. Turns out, however, that selling online was central to many Squarespace customers, so the company revamped Commerce last year with those businesses in mind. Changes included new Commerce templates, a Commerce-specific mobile app and the promise of new analytics specifically for Commerce users — analytics that the company has now officially launched. The new Squarespace Analytics dashboard includes data on things like revenue, units sold, conversion rate, average order volume and revenue per visit.
2015. Twitter Ads gets Google DoubleClick integration
Twitter will now allow its ads to be bought through DoubleClick’s bid manager to help advertisers centralize their buying. Through the partnership with Google’s DoubleClick ad exchange, ad agencies and other buyers will be able to purchase inventory on websites around the web, as well as Twitter Promoted Tweets from a single interface. Making Twitter ads easier to buy from one of the world’s most popular tools could help boost revenue. That’s something Twitter needs given it missed revenue estimates in today’s earnings. Twitter is also hoping to strengthen advertiser confidence in the return on investment of its direct response commerce ads by working with DoubleClick to properly measure when clicks or actions on Twitter lead to a purchase or conversion. The program will roll out later this year, so advertisers can attribute purchases to Twitter ads across platforms, regardless of whether the ad views or purchases happened on the web or mobile.