Top 10: Campaign Management software

Updated: July 31, 2023

Campaign management software is a comprehensive tool designed to plan, execute, and analyze marketing campaigns across various channels and platforms. This software enables marketers to manage multiple campaigns simultaneously, create target audience segments, and schedule campaign activities efficiently. It often includes features like email marketing automation, social media management, ad tracking, and analytics, allowing businesses to monitor campaign performance, measure key performance indicators (KPIs), and gain valuable insights into customer engagement. With campaign management software, marketers can optimize their marketing efforts, reach the right audience with personalized messages, and make data-driven decisions to enhance the overall effectiveness and success of their marketing campaigns. This software is a valuable asset for organizations seeking to streamline their marketing operations, improve customer engagement, and drive better results from their marketing initiatives. Some of the most popular campaign management software options are listed below.

See also: Top 10 Marketing software

2019. Zoho unveiled unified marketing automation software - MarketingHub

Zoho has introduced MarketingHub, a comprehensive marketing automation software that integrates the strengths of a unified, robust platform with the capabilities of individual marketing tools. This powerful solution enables you to generate a higher volume of leads, convert them into customers, and foster long-term customer retention. MarketingHub empowers you to craft personalized lead-to-customer journeys and execute targeted marketing campaigns. With this tool at your disposal, you will gain valuable insights into various aspects, including the reasons behind website visits, the current stage of your leads, and the effectiveness of recent successful campaigns in delivering greater returns.

2018. BigCommerce introduced new Google Shopping campaign management solution

BigCommerce, a leading ecommerce platform, has recently introduced a new integration with Google Shopping, allowing merchants to leverage its advantages. This integration empowers BigCommerce merchants with seamless configuration and generation of product data feeds specifically designed for Google Shopping. Furthermore, they can optimize their Google AdWords campaigns directly within the BigCommerce control panel, resulting in time saved, improved ad spend optimization, and increased sales and conversion rates. By utilizing Google Shopping, a cost-effective solution, ecommerce merchants can effectively connect with potential customers who are actively seeking the products they desire, thus driving relevant traffic to their online stores and ultimately benefiting their businesses.

2017. Adobe Campaign gets AI-features

Adobe has unveiled several enhancements for its email marketing tools in Adobe Campaign. While many of these features are already accessible, such as improved dashboards, new email templates, and enhanced support for multilingual campaigns, the most intriguing additions are the new machine learning-powered capabilities. These advancements enable the identification of optimal subject lines for emails and, in the near future, suggest personalized images for specific recipients who open marketing emails. Another noteworthy predictive feature demonstrated by the company is a tool that predicts customer churn based on their email engagement patterns. Although this employs conventional machine learning techniques, the accuracy of such predictions heavily relies on the quality of the input data. When combined with data from Campaigns, this tool can anticipate when a customer is likely to unsubscribe from a service, offering valuable insights to businesses.

2015. Salesforce Marketing Cloud adds new connections to Sales, Service and display Ads has unveiled an enhanced version of its Marketing Cloud. This update introduces new functionalities to two key components: Journey Builder, a user-friendly tool for managing customer interactions, and Active Audiences, a feature that links customer data to online advertising campaigns. The Journey Builder now includes the addition of "Native Journeys," enabling seamless integration with the existing Sales Cloud and Service Cloud. Consequently, marketing teams gain expanded capabilities in designing journeys that span across marketing, sales, and customer service departments. Furthermore, Salesforce has introduced new pre-built triggers, such as joining a loyalty program or downloading an app, to initiate customer journeys. In addition to these advancements, Salesforce empowers advertisers to leverage their data more effectively by integrating Active Audiences targeting with various display ad networks.

2015. Teradata acquired app marketing platform Appoxee

Analytics company Teradata has recently acquired Appoxee, an Israeli push-messaging startup that focuses on assisting publishers and developers in enhancing user engagement within their applications. The acquisition, valued at approximately $20 million, addresses a significant challenge faced by app developers today: retaining users and encouraging them to actively utilize their apps amidst the constant influx of new applications entering the market. Appoxee provides developers with a solution by leveraging push messages, which serve as reminders to complete a game, deliver updates about app enhancements, or offer coupons for in-app purchases. Additionally, Appoxee offers a platform to facilitate the creation and execution of these push messaging campaigns.