Campaign Management software
Updated: December 29, 2019
2019. Zoho unveiled unified marketing automation software - MarketingHub
Zoho unveiled MarketingHub, the all-in-one marketing automation software that combines the power of a well-built, cohesive platform and the functionality of distinct marketing tools. It allows to generate more leads, convert them to customers, and retain them longer. With MarketingHub, you can create unique lead-to-customer journeys and targeted marketing campaigns. You’ll now know the reason behind everything—from why people visited your website and what stage your leads are currently in, to how a recent successful campaign fetched more returns.
2018. BigCommerce introduced new Google Shopping campaign management solution
BigCommerce, the leading ecommerce platform, is now offering merchants access to a new Google Shopping integration. Through the integration, BigCommerce merchants will have the ability to easily configure and generate product data feeds for Google Shopping as well as automatically optimize Google Adwords campaigns directly within the BigCommerce control panel, saving merchants time, optimizing ad spend and improving sales and conversion rates. By seamlessly connecting high-intent shoppers with the products they want to purchase at the exact moment of desire, Google Shopping provides ecommerce merchants a cost-effective solution for driving relevant store traffic.
2017. Adobe Campaign gets AI-features
Adobe announced a number of new capabilities for its Adobe Campaign email marketing tools. Most of these are available now (better dashboards, new email templates, better support for multilingual campaigns), but the most interesting are new machine learning-powered features that allow to find the best subject lines for emails and soon, it’ll also be able to suggest just the right image to show to the right person who opens a marketing email. Another new predictive feature the company showed off is a new tool for predicting customer churn based on how users engage with emails. That’s some pretty standard machine-learning stuff, but like all of these projects, it’s only as good as the data you feed it. Combined with data from Campaigns, this tool can predict when a customer is likely to unsubscribe from a service, for example.
2015. Salesforce Marketing Cloud adds new connections to Sales, Service and display Ads
Salesforce.com has announced a new version of its Marketing Cloud. It’s adding new features to its Journey Builder, a drag-and-drop tool for managing customer interactions, and to Active Audiences, which connects customer data to online ad campaigns. Journey Builder adds “Native Journeys” feature that integrate with its existing Sales Cloud and Service Cloud. That means marketing teams have more capabilities when designing journeys that cross over between the marketing, sales and customer service teams. It’s also announcing new, pre-built triggers that use interactions like joining a loyalty program or downloading an app to begin a customer journey. Salesforce is also enabling advertisers to do more with that data, specifically by integrating its Active Audiences targeting with a number of display ad networks.
2015. Teradata acquired app marketing platform Appoxee
Analytics company Teradata acquired (for about $20 million) Appoxee, an Israeli push-messaging startup aimed at publishers and developers that want to increase user engagement in their apps. Appoxee’s business addresses one of the bigger issues in the world of apps today: keeping users coming back to and using your app, in the face of those users downloading yet another new app instead, always moving on to the next big thing. Appoxee gives developers a way to addresses this using push messages — sending messages to you to remind you to finish playing a game, or to send you info about an app update, or coupons for goods in the app. It also has a platform to help build these push messaging campaigns.