Business social networks
Updated: April 11, 2019
2019. Google launched Currents to replace Google+ for business
Google+ for consumers is officially dead, but it’s still alive for enterprise users. Even better, it has a new name - Currents. Like before, Google+/Currents is meant to give employees a place to share knowledge and provide them with a place for internal discussions. Maybe this move will also allow the remaining developers on the project to leave the failed legacy of Google+ behind and try something new. As the only focus is now on business users, that should be fairly easy, even though the code base surely still reflects a time when Google’s leadership thought that social search was the future.
2018. Google to close its social network Google+
So, now you can remove Google+ from your marketing channels and remove the Google+ button from your site (some people thought that this button improves SEO positions). Google confessed that the network has not gained widespread acceptance among users, and besides, they found a vulnerability that allows outside developers access the private Google+ profile data. Therefore, Google+ will be closed by August 2019, and users will be given the opportunity to download their information from the network. The business version of the service will continue to work as part of the G Suite.
2018. LinkedIn launches Talent Insights
LinkedIn launched a new feature called Talent Insights. It consists of two parts to it, one focused on people at a company, called “Talent Pool,” and another focused on data about a company, “Company Report.” The first of these will let businesses run searches across the LinkedIn database to discover talent with characteristics similar to those what a business might already be hiring, and figure out where they are at the moment (in terms of location and company affiliation), and where they are moving, what skills they might have in common, and how to better spot those who might be on the way up based on all of this. The second set of data tools (Company Report) provides a similar analytics profile but about your organisation and those that you would like to compare against it in areas like relative education levels and schools of the respective workforces; which skills employees have or don’t have; and so on.
2018. How to use Twitter for your business?
Twitter has launched a new website Twitter for Business and the new advertising service for small businesses Self-Service Ads. The advertising service allows to advertise your account and attract new subscribers (via Featured accounts), advertise your posts (so they will be seen by more subscribers) and promote your #hashtags (in the Trends). So, this is very interesting, but the bad news is that the Twitter advertising service is currently available only in US. But the Twitter for Business website can be useful for all those who want to use Twitter to promote business for free. What do they advise? 1. Use Twitter to monitor competitors and market trends. If you have a large company - it is better to use one of the specialized tools like Radian6. 2. Your customers are already on Twitter. And they are likely to discuss your company and products. Listen to them, join the discussion, provide support. 3. If you decide to launch a corporate blog to attract new customers and retain existing ones - why not start with Twitter? After all, to support the blog - you need not only news to tell about, but also long texts. And sooner or later you'll have no inspiration, desire or time to compose the text - and the blog will freeze. While on Twitter there is no need to compose texts - just post short messages up to 140 characters, which can contain pictures and short videos. What to post about in Twitter, when there is no news? - announce promotions, publish promotional code - give discounts for retweet, or better promise discount to everyone if the post reaches 50 retweets - heat the public interest for the future of news, i.e. leak small details about the new product - announce future events - provide links to useful articles / news related to your business - inform if any site or magazine mentioned your company - conduct real-time Q&A sessions - ask questions and listen to the feedback - post pictures and short videos about the daily work of your office (for example, "This is Bob. He's the programmer") And another useful tip - Connect your business to the context. When something occurs in the world (for example, conference, holiday or meteorite), the popular #hashtags emerge in Twitter. If you can quickly figure out how to tie your business to this event - go on, and send the message containing this #hashtag - and maybe you will get a lot of new subscribers / customers.
2018. Facebook takes on LinkedIn with Job Posts
Facebook is rolling out job posts (that were rolled out in the U.S. and Canada last year) to 40 more countries. Businesses will be able to post job openings to a Jobs tab on their Page, Jobs dashboard, Facebook Marketplace, and the News Feed that they can promote with ads. Meanwhile, job seekers can discover openings, auto-fill applications with their Facebook profile information, edit and submit their application, and communicate via Messenger to schedule interviews. Unlike LinkedIn, Facebook is focused basically on low-skilled job seekers. The update also brings more sections to discover jobs using filters like proximity, industry, and whether they want a full-time or part-time gig.