Business social networks
Updated: October 09, 2018
2018. Google to close its social network Google+
So, now you can remove Google+ from your marketing channels and remove the Google+ button from your site (some people thought that this button improves SEO positions). Google confessed that the network has not gained widespread acceptance among users, and besides, they found a vulnerability that allows outside developers access the private Google+ profile data. Therefore, Google+ will be closed by August 2019, and users will be given the opportunity to download their information from the network. The business version of the service will continue to work as part of the G Suite.
2018. LinkedIn launches Talent Insights
LinkedIn launched a new feature called Talent Insights. It consists of two parts to it, one focused on people at a company, called “Talent Pool,” and another focused on data about a company, “Company Report.” The first of these will let businesses run searches across the LinkedIn database to discover talent with characteristics similar to those what a business might already be hiring, and figure out where they are at the moment (in terms of location and company affiliation), and where they are moving, what skills they might have in common, and how to better spot those who might be on the way up based on all of this. The second set of data tools (Company Report) provides a similar analytics profile but about your organisation and those that you would like to compare against it in areas like relative education levels and schools of the respective workforces; which skills employees have or don’t have; and so on.
2018. How to use Twitter for your business?
Twitter has launched a new website Twitter for Business and the new advertising service for small businesses Self-Service Ads. The advertising service allows to advertise your account and attract new subscribers (via Featured accounts), advertise your posts (so they will be seen by more subscribers) and promote your #hashtags (in the Trends). So, this is very interesting, but the bad news is that the Twitter advertising service is currently available only in US. But the Twitter for Business website can be useful for all those who want to use Twitter to promote business for free. What do they advise? ***
2018. Facebook takes on LinkedIn with Job Posts
Facebook is rolling out job posts (that were rolled out in the U.S. and Canada last year) to 40 more countries. Businesses will be able to post job openings to a Jobs tab on their Page, Jobs dashboard, Facebook Marketplace, and the News Feed that they can promote with ads. Meanwhile, job seekers can discover openings, auto-fill applications with their Facebook profile information, edit and submit their application, and communicate via Messenger to schedule interviews. Unlike LinkedIn, Facebook is focused basically on low-skilled job seekers. The update also brings more sections to discover jobs using filters like proximity, industry, and whether they want a full-time or part-time gig.