Social Networks for Business


2020. TikTok launches TikTok for Business



TikTok has introduced a new brand and platform called TikTok For Business that will serve as the home for all its current and future marketing solutions for brands. At launch, the site will include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app. Other products under this TikTok For Business umbrella include Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects. Brand Takeovers are the three to five-second ads that can be either a video or image. In-Feed Videos can be up to 60 seconds in length and run with the sound on. Hashtag Challenges allow brands to participate in the user community by inviting TikTok users to create content around a hashtag of their choice. Branded Effects allow brands to insert themselves more directly into the content creation experience.


2019. Google launched Currents to replace Google+ for business



Google+ for consumers is officially dead, but it’s still alive for enterprise users. Even better, it has a new name - Currents. Like before, Google+/Currents is meant to give employees a place to share knowledge and provide them with a place for internal discussions. Maybe this move will also allow the remaining developers on the project to leave the failed legacy of Google+ behind and try something new. As the only focus is now on business users, that should be fairly easy, even though the code base surely still reflects a time when Google’s leadership thought that social search was the future.


2018. Google to close its social network Google+



So, now you can remove Google+ from your marketing channels and remove the Google+ button from your site (some people thought that this button improves SEO positions). Google confessed that the network has not gained widespread acceptance among users, and besides, they found a vulnerability that allows outside developers access the private Google+ profile data. Therefore, Google+ will be closed by August 2019, and users will be given the opportunity to download their information from the network. The business version of the service will continue to work as part of the G Suite.


2018. LinkedIn launches Talent Insights



LinkedIn launched a new feature called Talent Insights. It consists of two parts to it, one focused on people at a company, called “Talent Pool,” and another focused on data about a company, “Company Report.” The first of these will let businesses run searches across the LinkedIn database to discover talent with characteristics similar to those what a business might already be hiring, and figure out where they are at the moment (in terms of location and company affiliation), and where they are moving, what skills they might have in common, and how to better spot those who might be on the way up based on all of this. The second set of data tools (Company Report) provides a similar analytics profile but about your organisation and those that you would like to compare against it in areas like relative education levels and schools of the respective workforces; which skills employees have or don’t have; and so on.


2018. How to use Twitter for your business?



Twitter has launched a new website Twitter for Business and the new advertising service for small businesses Self-Service Ads. The advertising service allows to advertise your account and attract new subscribers (via Featured accounts), advertise your posts (so they will be seen by more subscribers) and promote your #hashtags (in the Trends). So, this is very interesting, but the bad news is that the Twitter advertising service is currently available only in US. But the Twitter for Business website can be useful for all those who want to use Twitter to promote business for free. What do they advise?


2018. Instagram launched payments for commerce



Instagram added a native payments feature to its app for some users. It lets you register a debit or credit card as part of a profile, set up a security pin, then start buying things without ever leaving Instagram. Not having to leave for a separate website and enter payment information any time you want to purchase something could make Instagram a much bigger player in commerce. A year ago Instagram announced  that “we’ll roll out the ability to book a service with a business directly from their profile later this year,” but never mentioned native payments.


2018. Facebook takes on LinkedIn with Job Posts



Facebook is rolling out job posts (that were rolled out in the U.S. and Canada last year) to 40 more countries. Businesses will be able to post job openings to a Jobs tab on their Page, Jobs dashboard, Facebook Marketplace, and the News Feed that they can promote with ads. Meanwhile, job seekers can discover openings, auto-fill applications with their Facebook profile information, edit and submit their application, and communicate via Messenger to schedule interviews. Unlike LinkedIn, Facebook is focused basically on low-skilled job seekers. The update also brings more sections to discover jobs using filters like proximity, industry, and whether they want a full-time or part-time gig.


2018. Instagram now allows businesses to schedule their posts



Instagram now allows businesses to schedule their posts. Before, there were unofficial means to aid with this – like tools that would send out a push notification to remind you to publish a post at a given time, for example. Unfortunately, the official support for post scheduling doesn’t extend to ads, nor is it directly available with the product itself. Instead, the support is being added to Instagram’s API – meaning that social media software applications like Hootsuite,  Sprout Social or SocialFlow now have access to the functionality, which they can then add to their own products. Instagram says the API is available to all of Facebook’s Marketing Partners and Instagram Partners.


2017. New LinkedIn tool tells businesses about who’s visiting their websites



LinkedIn, the professional social network, is giving businesses a new way to see what kinds of audiences they’re attracting with their marketing efforts. The Website Demographics tool allows businesses to break down their website visitors across eight categories including job title, industry, company and location. After all, that’s the kind of data that we’re all providing as LinkedIn users. To connect that data to website visits, the company is using the same conversation tracking technology that powers its Matched Audiences ad targeting.


2017. Twitter adds location sharing for business



Twitter has released a new feature aimed at its business users. The new addition is focused on helping businesses running customer service via Twitter and offers businesses an easier way to request and share locations with their customers — for example, to enable a store-locator function, or to customize responses based on where the customer lives. The location-request option is something businesses can use over Direct Messages, by first asking the customer to share their location with a click of a button. The customer can choose whether or not they want to do so, and then can opt to share their precise location or pick a place-name from a provided list.


2017. LinkedIn gets closer to CRM



LinkedIn, the social network for the working world that is now owned by Microsoft, is adding a new “enterprise” tier to its Sales Navigator product — a subscription-only service that lets salespeople tap LinkedIn for customer leads for so-called “social selling” — opening up the product for much larger groups of users. On top of this, it’s also integrating PointDrive (a tool it acquired last year to help salespeople share documents and presentations with clients); and adding CRM sync functionality to write back to whichever CRM database your company uses whatever selling you have done in LinkedIn.


2016. Microsoft to buy LinkedIn for $26.2B



Microsoft has announced that it is acquiring the social network for professionals LinkedIn for $26.2 billion. LinkedIn is keeping its branding and product, and it will become a part of Microsoft’s productivity and business processes segment. For Microsoft, it’s bringing a key, missing piece into the company’s strategy to build out more services for enterprises, and give it a key way to compete better against the likes of Salesforce (which it also reportedly tried to buy). LinkedIn is active in over 200 countries and has 105 million monthly active users, with 433 million registered overall. LinkedIn’s core business is based today around recruitment ads and, to a lesser extent, premium subscriptions for users.


2014. LinkedIn rolls out new Homepage with analytics and news front and center



LinkedIn is debuting a pared-down redesign of its homepage that encourages more interactivity and visits: with analytics (and traffic) on your own LinkedIn profile, the Pulse news feed, jobs, and simplified suggestions for keeping in touch with existing contacts and making new ones, as well as a display ad above the fold. The idea with the new page is to remove some of the busy behaviour on the pages, directing users to doing more on the pages by offering less choices. The tile-style layout, where each section operates like its own widget, further that idea. The profile analytics at the top plays to our vanity — but also includes a link for users to update that profile, as well as drill deeper into getting more data. Lastly, LinkedIn continues to promote the idea of using its site as a place to consume content relevant to your working life. The news feed includes articles from other sites by way of Pulse, as well as content shared by your network of contacts and influencers that you follow.


2014. Pinterest expands Promoted Pins to more businesses



Pinterest is rolling out its Promoted Pins platform to more businesses. Previously announced earlier this summer, Pinterest’s “self-serve,” performance-based advertising platform is aimed at small to medium-sized businesses looking to gain more views for their Pins from Pinterest users. Meanwhile, the self-serve platform partners only pay if users click through to view the promoted content. Those businesses now receiving invites to try Promoted Pins may have already expressed an interest in the product, the company says. While it makes sense for big brands to establish a presence on the social network, the self-serve platform opened up Pinterest’s advertising to a broader group of customers, similar to how Google AdWords lets anyone bid on placements next to Google Search results.


2014. Google will shut down Orkut



On September 30, 2014, Orkut, the social networking service Google launched back in 2004, will be officially shut down. So if you use it as a marketing channel - just give up. Orkut was one of Google’s first attempts to launch a social network. It survived multiple rounds of spring cleaning despite the fact that it was never a huge hit outside of Brazil, India and a few other countries. The site still features Google’s old menu bar, and it looks like Google Talk never got any upgrade there either. And it’s no wonder that Google now wants users to move over to Google+ instead.


2013. LinkedIn launches Sponsored posts


It means that now you can post something interesting and pay for the post promotion to make it visible not only for your followers, but also for other LinkedIn users that you can target by location, industry, position, age, etc. Similar sponsored posts advertising is already available on Facebook and Twitter. However, in Facebook - you can't target audience so precisely (you can only choose: show post to friends or to friends of your friends), and advertising on Twitter is still available only in the US. LinkedIn advertising also has the drawback - the click cost. Even with that precious targeting, paying several dollars per click - is quite expensive. And when you sign up to participate in the LinkedIn Promoted Updates, they ask you if you spend less than $15,000 per quarter or more.


2011. LinkedIn is trying to take business-sites away from Facebook



As known, last year Facebook has launched its not-very-secret plan of conquering the Internet, according to which all web sites will embed social plug-ins Facebook Connect (from the Like button to the commenting system). And to date, most sites have voluntarily become nodes in the huge Facebook's social graph. Business-oriented social network LinkedIn wants to repeat this trick only in the business space. This week it unveiled the set of social plug-ins, almost the same as that of Facebook. LinkedIn is bidding on the fact that most people wouldn't like to interfere with their work and business with personal life. For example, when somebody shares a link to new photos of Jennifer Lopez ass, he would like his business partners to receive this link. And vice versa, if a person pitches his Facebook feed with PR and business news - no one will make friends with him.